What if you could make laundry day less stressful? Inventor Cyndi Bray did just that by creating the ultimate laundry hack: Wad-Free for Bed Sheets. Wad-Free is a device that helps to keep bedding from balling up and wrinkling in the washer and dryer, making laundry less frustrating and saving time and energy.
We recently had the chance to have an exclusive chat with Cyndi about her experience on
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Preparing for the
Shark Tank Pitch
Leading up to her appearance on the show, she wasn’t just looking for a financial backer. “I couldn’t wait to tell the sharks how they inspired me and gave me the courage to bring it to market,” says Cyndi.
But was she nervous about bringing her invention to a larger audience? Cyndi brought total confidence to the sound stage: “I knew the sharks would be impressed by my tenacity in inventing Wad-Free, see the mass appeal in my laundry-life-changing product, and get behind how many resources Wad-Free saves.”
When the day to pitch finally arrived, she says the experience was everything she hoped for (and more). Even though only about a quarter of the full pitch ended up on the show, Cyndi has nothing but good memories of the experience.
Of her time with the sharks, she tells us, “Everything that was said by all the sharks was so positive and complimentary, I knew no matter what made the final cut, it would be a good edit!”
Shark Tank Showdown
Her successful product pitch on
Recalling the shark showdown, Cyndi says, “I didn’t expect the epic shark fight that Wad-Free stirred between Kevin and Lori, but I’m happy to say that Wad-Free is now part of Kevin O’Leary’s sustainability portfolio.”
Cyndi is thrilled with her decision and so appreciative of the support from Kevin and his team. If she had a do-over in the tank, would she make the same deal again? Absolutely! She notes that the “entire
“Working with Kevin and Team Wonderful has been…well…wonderful! They are supportive, resourceful, and great human beings. They are great to bounce ideas off of, and they are there when I need them. Yes, I’d do it all over in a heartbeat!”
With TikTok views in the millions, a successful
Cyndi has fully embraced social media as a marketing tool. “Livestream product demonstrations are fantastic for showing Wad-Free in action, answering viewer questions, and turning skeptics into happy customers,” she tells us.
The Product is a Source of Pride
While Cyndi and her laundry solution have received rave reviews and recommendations from the media, her favorite achievement is the support and approval of her family.
“As I mentioned during my pitch, my husband died of a brain tumor. I spent many years focused solely on raising our amazing kids. I don’t think my kids knew I had it in me to invent and launch a product…and then to get a deal on
Additionally, the products are proudly 100% made in the USA, and the company has made significant donations to the American Brain Tumor Association in support of a cause so close to home.
Wad-Free Makes a Great Gift, Too!
Just because the product is reusable doesn’t mean it needs to be a one-time purchase. Cyndi says she gets many notes of thanks from her customers. They love the product so much that they buy extra to gift to friends and family.
Wad-Free for Bed Sheets reduces the tangling, twisting, and balling-up of bed sheets in both the washing machine and the dryer. Drastically reduces wet items getting trapped in the sheets.
Cyndi tells us, “I have several customers who place repeat orders so that they can wash more sheets at a time. Many customers also return to buy presents for friends and family. The holiday season is especially busy because Wad-Free makes great holiday gifts!”
What’s Next on Cyndi’s Laundry List?
Bedsheets aren’t the only laundry problem Cyndi’s working to solve. Bulky linens are getting the Wad-Free treatment as well, with the newly launched Wad-Free for Blankets & Duvet Covers. With such an inventive spirit, we think we’ll be seeing more of Cyndi’s innovative ideas for laundry and beyond in the future.
And if you’re looking to make laundry day easier for you or a friend, Wad-Free products are available to purchase on the Wad-Free website and through several retail locations.
Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!