The Yard Milkshake Bar Update | Shark Tank Season 11

Get ready to take your milkshakes to the next level. The Yard is a build-your-own milkshake bar with some truly decadent options, proven demand, and a franchising business model. Will Logan and Chelsea Green, the entrepreneurs behind The Yard, be able to get a sweet deal during Shark Tank Season 11? Find out in our pitch recap and The Yard update!

Shark Tank The Yard Update

The Yard update

  • Entrepreneur: Logan and Chelsea Green
  • Business: Custom and novelty milkshake
  • Ask: $400,000 for 10% equity
  • Result: $400,000 for 22% equity
  • Shark: Mark Cuban

Chelsea and Logan bring their company, The Yard, to Shark Tank Season 11, Episode 7. They start off their pitch with a sweet, immersive introduction to a different kind of ice cream bar.

The Yard is a franchised milkshake bar that offers larger-than-life milkshakes, with cute themes and charming appearances. They invite Mark Cuban to design his own milkshake, despite the fact that he’s lactose-intolerant.

There are samples available for the other sharks, and all agree that the milkshakes are delicious, though they are shocked to learn how expensive the shakes are, and that they start at 650 calories.

Then they start to talk numbers, and it seems that doubt falls away for the sharks. It turns out that The Yard is having trouble keeping up with demand from customers.

The extravagant shakes retail from $14 to $50, for their largest size. Additionaly, they cost between $4-$9 to make.

Profit margins on the stores are around 25-28%, which especially pleases Mark. Total sales on their flagship stores are around $1.4 million. and at the time of filming, they have 4 locations throughout Alabama.

This all sounds amazing to the sharks until Logan and Chelsea reveal that their deal would be for equity in new franchise locations only.

Logan shares that a franchise license is $45,000 for a 10-year license. Further, Logan and Chelsea take a 6% royalty of net sales, and an additional 2% royalty for national marketing.

Robert Herjavec is concerned about this because new stores don’t have proven sales. Because of this, he’s out.

Daymond John works with another business that does sugary deserts, so he thinks it would be a conflict of interest, and drops out next.

Kevin O’Leary wants to make an offer for everything, not just the franchises, at $400,000 for a 15% stake.

Lori Greiner offers the same $400,000, but for 12.5% equity in The Yard.

Mark, however, decides to go for equity in just the new franchises. He offers $400,000 for 25% equity, and they manage to haggle him down to just 22% of new locations.

Mark agrees, and the ladies accept the deal. But how are these decadent milkshakes doing today?

Keep reading The Yard update to find out what happened following Shark Tank!

We have great news to share in The Yard update! Today, The Yard milkshake bar has franchised a LOT of new stores.

Since Shark Tank, the company has expanded to include new franchises in Alabama, Florida, Georgia, Arizona, Louisiana, Mississippi, Tennessee, Texas, Virginia, and Washington. We also learned that yearly revenue has surpassed the $3 million mark.

On The Yard website, you can also purchase their edible cookie dough, which comes in glass jars, and layers of goodness. They also sell swag for super fans, and have an affiliate program, if you’d like to make a little extra cash while promoting their products.

Which seems to be a real possibility, because they have a massive following on social media. If we learn anything more about this company, we will be sure to let you know!

In the meantime, if you would like to learn about the other companies that were featured on Shark Tank Season 11, Episode 7, check out the links below for our other updates:

For even more on companies and products, be sure to stop by our Season 11 products page!

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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!