Oogiebear Update | Shark Tank Season 14

Babies often struggle with congested noses, which can disrupt their sleep and appetite, and existing tools aren’t safe or effective enough. So Sina and Nina Farzin created Oogiebear, a soft, easy-to-clean tool designed to clear nasal blockages and help infants breathe freely and safely. This simple yet impactful solution also supports better sleep and comfort for babies. Can this ingenious product win over the sharks? Dive into our Oogiebear update and pitch recap to find out!

If you’re short on time, here’s a quick overview of what happened to Oogiebear after Shark Tank.

Sina and Nina pitched Oogiebear in Shark Tank Season 14. They sought $400,000 for 5% equity in their baby accessory business. After their pitch, they made a deal with Barbara Corcoran and Robert Herjavec for $600,000 for 10% equity.

In terms of an Oogiebear update, the company expanded its retail partnerships with major outlets like Walmart and Target. Since airing, Oogiebear has grown to around $6-$7 million in annual sales.

Shark	Result
Barbara Corcoran and Robert Herjavec	Accepted offer of $600,000 for 10% equity
Lori Greiner and Mark Cuban	$400,000 for 12% equity
Daymond John	No offer

Shark Tank Oogiebear Pitch

• Entrepreneurs: Sina and Nina Farzin
• Business: Baby Accessory
• Ask: $400,000 for 5% equity
• Result: $600,000 for 10% equity
• Sharks: Barbara Corcoran and Robert Herjavec

Nina wants to help parents care for their babies more effectively. Alongside her husband Sina, she sought an investment in Oogiebear.

They plan to use the investment to expand their product line and grow their retail footprint.

Oogiebear makes innovative baby care accessories designed for infants aged 0–24 months. Their primary product is a tool for safely cleaning babies’ noses and ears.

It safely and effectively removes mucus and earwax. The tool has a soft tip and a bear-shaped handle to prevent over-insertion. It is gentle and easy for parents to use.

Furthermore, the company also offers other baby care products like teething toothbrushes and nose balms.

Sina and Nina reveal they have patent protection for Oogiebear. This keeps their tools unique and innovative.

They currently sell on Amazon, Nordstrom, BuyBuy Baby, Walmart, and Target, with 76% of their sales coming from Amazon.

However, they are eager to diversify their revenue streams by expanding their reach across other platforms.

It costs $2–$4 to produce and retails for $12.99–$24.99. The products are effective for younger children until they can handle nasal hygiene themselves.

At the time of their pitch, they had sold over 1 million units and generated $15 million in sales since launching in 2015.

In 2022 alone, they were on track to earn $5.4 million in sales and $1 million in profits, which excited both the sharks and the audience.

Robert Herjavec was impressed and immediately offered $400,000 for 10% equity.

Daymond John, however, bows out, admitting this is not his area of expertise.

Lori Greiner loved the product and matched Robert’s offer but suggested teaming up with Mark Cuban, who agreed but asked for 12% equity instead.

Meanwhile, Barbara Corcoran offered $400,000 for 10% equity.

However, she boldly claimed that she would return half of her equity if she didn’t help the company reach $400 million in two years.

The sharks were impressed to learn the company started with just $22,000 and had no other investors, which led Robert to consider partnering with Barbara.

Nina counters with $600,000 for 10% equity. Barbara stands firm but sweetens the deal with a $200,000 line of credit.

After intense negotiations, Robert adjusted his offer to 8% equity, and the couple ultimately accepted the deal with Barbara and Robert.

Was this the right move for Nina and Sina? Read our Oogiebear update to find out.

Shark Tank Oogiebear Update

Our Oogiebear update found that the deal with Barbara Corcoran and Robert Herjavec was successfully finalized.

This investment provided Oogiebear with both capital and strategic mentorship to expand its operations.

Oogiebear expanded its retail presence by securing partnerships with major retailers, including Walmart, Target, Buy Buy Baby, and Nordstrom.

Furthermore, these collaborations have made their products more accessible to a broader customer base.

Oogiebear has diversified its product offerings to include items such as the Oogiebear Chest Rub, bulb aspirator, teething toothbrush, and more.

Our research into the Oogiebear update found that the company reported $5.4 million in sales with a net profit of $1 million in 2022.

Moreover, by 2023, the company projected revenues of $6.5 million.

You can buy your own cleaner on the Oogiebear website or via online retailers like Amazon.

We are calling this Oogiebear update a success.

Before you go, be sure to check out updates from the other companies featured in Shark Tank Season 14 Episode 1.

• Kent Update
• Pizza Pack Update
• The Woobles Update

Don’t forget to check out our Season 14 products page too!