The Murder Mystery Co. Parties Update | Shark Tank Season 15

Scott Cramton noticed that people were bored with the same old party entertainment, just sitting around watching a show. So he created The Murder Mystery Co., an immersive experience where guests become part of the story, playing suspects, detectives, or even the killer. It transforms any event into an interactive adventure and brings people together in a unique, unforgettable way. Will any of the sharks be dying to strike a deal? Find out in The Murder Mystery Co. update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to The Murder Mystery Co. after Shark Tank.

Scott entered Shark Tank Season 15, seeking $350,000 for 5% equity in his entertainment company. After his pitch, he struck a deal with guest shark Jason Blum for $350,000 for 10% equity.

In terms of The Murder Mystery Co. update, the company successfully capitalised on its Shark Tank appearance by securing a deal with Jason and using the exposure to expand to over 24 U.S. locations. Further, the company continued its momentum by offering immersive themed experiences and growing its online presence.

Shark:	Result:
Jason Blum	Accepted deal for $350,000 for 10% equity
Kevin O’Leary	No offer
Lori Greiner	No offer
Barbara Corcoran	No offer
Mark Cuban	No offer

Shark Tank The Murder Mystery Co. Pitch

• Entrepreneur: Scott Cramton
• Business: Murder mystery parties
• Ask: $350,000 for 5% equity
• Result: $350,000 for 10% equity
• Shark: Jason Blum

Scott walked into the Tank and introduced his business, The Murder Mystery Co. He described it as the nation’s leader in private, interactive murder mystery events.

Instead of watching a show, guests become part of the story. They’re cast into roles as suspects, detectives, or the killer, turning regular parties into immersive experiences.

The company handles a wide range of events. It could be a small birthday gathering or a large corporate holiday party.

No matter the size, each show is customized to fit the setting and group.

At the time of filming, the business operated in 23 cities across the U.S. Although The Murder Mystery Co. had been around for 20 years, Scott only began pursuing major growth in 2017.

Since then, the company has generated just under $50 million in total sales. In the year before filming, Scott brought in $7 million and profited $800,000.

For the current year, he projected $10 million in revenue and $2 million in profit.

Despite those strong numbers, Scott shared why he still needed a shark.

He wanted help expanding into public shows, the kind hosted in hotels, Las Vegas venues, and other high-traffic spaces. He had tried on his own, but he kept hitting walls.

Whenever he approached venues, he dealt with gatekeepers. A shark could get him through to decision-makers.

Scott added that the company had over 1,000 public shows in 2019. Then COVID hit and shut everything down.

After the shutdowns, he focused only on private events. He now trains hosts across the country to run shows. All 2,000 of his workers are part-time.

During the pitch, Barbara Corcoran asked how customers could book a show. Scott said customers go to the website, select their location, event size, and a theme. The company handles the rest.

Private party prices range from $499 to $10,000. Larger public shows, typically held in ballrooms, last about 2 1/2 hours and include dinner. Tickets for those cost between $60 and $90.

Guest shark Jason Blum, known as “The King of Horror,” who had invested in Thrill Builders earlier in the season, started the ball rolling by offering Scott $350,000 for 10% equity.

Lori Greiner backed the offer and admitted she couldn’t top it.

Just as Scott began to counter, Mark Cuban interjected and warned him not to lose the deal over a small piece of equity, especially with the perfect shark for his brand.

Scott said he was about to counter with a happy dance before saying yes. The sharks laughed, and Scott accepted Jason’s offer.

Keep reading The Murder Mystery Co. update to find out what happened following Shark Tank.

Shark Tank The Murder Mystery Co. Update

We got a chance to catch up with Scott for an exclusive The Murder Mystery Co. update, and we have great news to share.

“Shark Tank was a dream,” Scott told us. “We as a team wanted to expand to more exclusive immersive experiences, and those need notoriety.”

Luckily for Scott, he was able to secure that notoriety and ink a deal with Jason, which did end up going through. “March is looking like a record month for us,” said Scott. “The greatest March of all time!”

In terms of a future The Murder Mystery Co. update, Scott is focused on bringing back public shows and has been able to expand to over 24 locations throughout America.

He and his team have also set a goal of doing around 10,000 individual events in 2024 alone.

Scott told us that he had been inspired by Shark Tank for a long time, and his team even had a quote on the wall that Mark Cuban had said in Season 5. I’ll let Scott tell the story.

“One thing that didn’t make air is we have a quote on the wall of our building from Mark Cuban. It’s from the episode I watched in Season 5 and then proceeded to write the pitch that night that I would do 10 years later. Mark said, ‘The next generation of entertainment is experiential entertainment.’ As we look to do nearly 10,000 individual events in 2024, Mark has proven to be correct.”

It’s exactly one year and five months since we last spoke with Scott. Here’s what we found about his company’s progress thus far;

They now offer a wide range of live experiences, including private murder mystery parties, public dinner theater shows, and virtual Zoom events.

We also noticed that they refresh their themes often, with crowd favorites like 90s prom night, murder at the mall, and masquerade mysteries.

Ticket prices for public shows vary by location but usually fall between $49 and $79.

They have grown their Instagram account to over 13,000 followers.

In August 2024, Scott appeared on the Arts Entrepreneurship Podcast, where he shared his full journey.

He also opened up about plans to expand into Las Vegas and hotel partnerships as new markets for immersive entertainment.

You can book your next murder mystery party directly from their website.

Stay tuned for another Murder Mystery Company update in the coming months.

Before you go, check out our other company updates from Season 15, Episode 18 by following the links below!

• Nourish + Bloom Market Update
• Overplay Update
• Nowhere Bakery Update

Before you go, be sure to check out our list of all the Shark Tank Season 15 products.