Nearly Newlywed Boutique Update | Season 4

Every bride loves the thrill of shopping for their wedding dress, but they can be super expensive! That’s why Jackie Courtney has created an online bridal boutique that allows brides to sell back their dresses after the big day! Will she earn a deal on Shark Tank Season 4? Find out in our Nearly Newlywed update!

Shark Tank Nearly Newlywed Update

Nearly Newlywed Update

  • Entrepreneur: Jackie Courtney
  • Business: Online bridal boutique
  • Ask: $35,000 for 10% equity
  • Result: No deal
  • Shark: None

Jackie entered the tank to pitch her online bridal boutique to the sharks, sharing that she had created an online marketplace where high end dresses could be purchased at a fraction of the price. Then, customers had the option to sell it back to Nearly Newlywed for 50% of the purchase price.

Robert Herjavec was immediately puzzled, asking if he was incorrect in believing that brides prefer to keep the wedding dress to cherish forever. Daymond John asked about the markup, learning that Jackie followed a 30% to 40% margin on all sales. When Robert asked about the sales and discovered that, in 30 days, Jackie had only four sales, the sharks were not pleased to hear this figure.

When Mark Cuban spoke up to find out about her plan from here, she shared that she would soon gain exposure in the Fall issue of Martha Stewart, an editorial piece on Jackie herself in Marie Claire, and a deal with Kleinfeld’s.

Despite this, the sharks seemed less than convinced. Barbara Corcoran went out first, applauding Jackie’s hustle and dedication, but said that it was too early to invest. Robert went out next, repeating that he just didn’t get the idea, and that brides should just buy dresses they could afford.

Daymond spoke next, and shared that he didn’t feel the company was the right fit for him. Kevin O’Leary then offered Jackie $35,000 but asked for 40% equity. Jackie replied by asking if there were any other offers, but only Mark remained in the tank at that. Unfortunately, he wasn’t interested either, and went out.

As Kevin always says, all roads lead back to Mr. Wonderful. Jackie asked if Kevin would consider coming down on the equity, but he said he could go no lower than 40%. For that reason, Jackie respectfully declined the offer and exited the tank with no deal. What then became of her company? Keep reading our Nearly Newlywed update to find out!

We have great news to report in our Nearly Newlywed update! Jackie went on to get the deal  with Kleinfeld’s Bridal in New York, and built her company into a successful venture. Nearly Newlywed is still in business in 2023, with estimated annual revenue to be in the millions.  Brides are able to purchase designer dresses on the Nearly Newlywed website, for up to 90% off the retail price.

Would you like to learn about the other companies featured on Season 4 Episode 10? Follow the links below!

For even more on companies and products, be sure to stop by our Season 4 Products Page!

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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!