Ashi Kelinek pitched her vitamin-infused, sugar-free drink on
If you’re short on time, here’s a quick overview of what happened to Kids Luv after
Entrepreneur Ashi Kelinek appeared on
|Lori Greiner||No offer|
|Kevin O’Leary||No offer|
|Barbara Corcoran||No offer|
|Mark Cuban||No offer|
|Robert Herjavec||No offer|
Shark Tank Kids Luv Update
- Entrepreneur: Ashi Kelinek
- Business: Sugar-free, healthy kids drink
- Ask: $200,000 for 8% equity
- Result: No deal
- Shark: None
Ashi Kelinek was a very concerned mom, who became fed up with the amount of sugar in her kid’s juice. Because of this, she created Kids Luv, a healthier drink option, loaded with vitamins and minerals.
She says that even one glass of sugary juice a day can basically amount to 25 pounds of sugar a year! She then illustrates this by dumping a bucket of sugar on her son.
Although Kids Luv began in Ashi’s kitchen, she eventually found a professional formulator. Together they created two tasty flavors; coconut and mango.
The sharks love how the juice tastes! However, Mark Cuban worries about the sweetness.
That said, Ashi reveals that she uses an extremely small amount of stevia to mask the taste of the vitamins. Apparently, Mark can taste it.
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Then, things seem to go from bad to worse when Ashi shares about her finances. She reveals that she put in $200,000 of her own money to fund the product.
Additionally, she’s also raised $1 million on a convertible note from friends and family. Further, since February 2018, Kids Luv has only done $55,000 in sales.
Consequently, Ashi only has $50,000 left in the bank after those investments. She says she spent most of her money on licensing, trademarking protection, and regulatory costs.
Barbara Corcoran drops out immediately after hearing this. Overall, she doesn’t think that Ashi has spent her money well, and she even encourages the other sharks to drop out.
Mark is next, basically saying that Ashi hasn’t tested the product. For this reason, he is also out.
Kevin O’Leary is out as well because there aren’t enough sales to know if the product will do well.
Robert Herjavec and Lori Greiner are ultimately Ashi’s only chance to make a deal. However, because of how she spent her money, Robert is next to drop out.
Lastly, Lori says that although she also made the same mistakes as this entrepreneur, she’s definitely not ready to go down that road again. For this reason, she too is out.
Unfortunately, Kids Luv is forced to leave
We have sad news to report in our Kids Luv update. It seems that Kids Luv went out of business in 2022.
Before Ashi closed up shop, the company went on to have products sold by Walmart, Target, Thrive, and Amazon. Also, sales eventually skyrocketed to around $5 million a year.
It’s unclear exactly what happened, but it seems possible that Ashi simply ran out of money. This will be our final Kids Luv update.
If you’d like to learn about the other companies featured on Season 11 Episode 15, check out our other company updates here:
For even more on companies and products, be sure to stop by our Season 11 products page!
Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!