“Super fans” love exclusive merchandise from their favorite entertainers, but Brittany Kodak and Kim Kaupe thought the market for these items was lacking. That’s why they started a company that teams up with celebrities to create the products fans want. They already have A-list clients, but will they get a deal on
Shark Tank ZinePak Update
- Entrepreneurs: Brittany Hodak and Kim Kaupe
- Business: Exclusive celebrity merchandise
- Ask: $725,000 for 10% equity
- Result: $725,000 for 17.5% equity
- Sharks: Robert Herjavec and Lori Greiner
Brittany and Kim brought their celebrity merchandising company, ZinePak to the tank. They produce the ultimate fan collectables and exclusive merchandise for entertainers to sell to their ” super fans”. Some of their celebrity clients include Miranda Lambert, Katy Perry, Kiss, Brad Paisley, and Florida Georgia Line.
In year leading up to filming, the ladies had gross revenues in excess of $3 million, and were on target to hit $4 million by that year’s end. The company’s lifetime revenue was well over $30 million, with a large percentage of their earnings coming from an exclusive deal that have with Walmart. The sharks were quite impressed with their sales numbers and achievements.
Kevin O’Leary was interested, and offered $725,000 in exchange for 35% equity. Mark Cuban decided to drop out, but Daymond John offered $725,000 in exchange for 25% equity. Lori Greiner and Robert Herjavec teamed up to offer Brittany and Kim $725,000 in exchange for just 20% equity, but the ladies then countered all of the interested sharks at 14% equity.
In response, Kevin dropped out, but Daymond lowered his equity down to 20%. Robert and Lori countered at 17.5%, and their offer was accepted. What happened next for their company? Keep reading our ZinePak update to find out!
Our ZinePak update is somewhat interesting. The company is still in business but has rebranded and changed their name to Bright Ideas Only. It appears that Brittany has stepped down from the company, but Kim continues to operate it. The company is still estimated to generate more than $3 million in revenue and has an ever growing list of celebrity clients. You can find out more on the Bright Ideas Only website.
Would you like to find out about the other companies featured on Season 6 Episode 26? Follow the links below for our other company updates from the episode.
For even more on companies and products, be sure to stop by our Season 6 Products Page!
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Jennifer is an avid Shark Tank fan that has been watching the show for years. She serves as Senior Editor at Shark Tank Recap and ensures that all our information is accurate and that our posts are up to date. Her favorite Shark Tank products are Le-Glue and Ring!