Tush Baby Update | Shark Tank Season 10

Tammy Rant came onto Shark Tank seeking an investor that is willing to invest $200,000 of their own money for her company, Tush Baby. She came into the tank willing to give up 10% equity in her company. The toughest part of any Shark Tank pitch is convincing the sharks that the company is worth the imputed valuation. Before we take a closer look at our Tush Baby update after Shark Tank, let’s see if Tammy’s product impressed the sharks enough to earn a deal.

Shark Tank Tush Baby Update

Tush Baby Update

  • Entrepreneurs: Tammy Rant
  • Business: Baby Belly Strap / Baby Seats
  • Ask: $200,000 for 10% equity
  • Result: $200,000 for 20% equity
  • Sharks: Lori Greiner

The sharks wanted answers on the manufacturing costs and price points. It costs just under $22 dollars to manufacture one unit and Tammy claimed that she was capable of selling the product online for $79 dollars and free shipping. After explaining that her company was only five weeks old after initially launching, she was happy to share that they’ve already sold 2,500 units.

Tushbaby - Safety-Certified Hip Seat Baby Carrier - Mom’s Choice Award Winner

TushBaby is a soft, ergonomic baby carrier that sits right above your hip. Fits 24-44 inch waist (add up to 24 more inches our Waistband Extender SOLD SEPARATELY), and weighs less than 1 pound. Just one safe, sturdy buckle to put it on. That’s it.

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Daymond John was the first to quickly make an offer to Tammy, offering her $200,000 for 10% equity, exactly what she was asking for. Kevin O’Leary quickly cautioned Tammy to listen carefully for additional offers before jumping to accept Daymond’s offer. Robert Herjeavec decided to drop out because he wasn’t satisfied with the one product.

After Robert dropped out, Kevin offered Tammy $200,000 for 15% equity. Mark Cuban decided to drop out shortly after Kevin made his offer, and it was also apparent that Daymond was growing very impatient after offering Tammy exactly what she wanted.

In the blink of an eye, Daymond and Kevin dropped out because Tammy was ignoring their generous offers. Tammy begged Lori Greiner for an offer and ultimately received an offer from her of $200,000 for 20% equity. She quickly accepted Lori’s offer, despite frustrating almost all of the remaining sharks.

In terms of a Tush Baby update, after forcing herself into a deal on Shark Tank with Lori Greiner, unfortunately, the deal never got finalized. The good news is that the company redesigned its website and came out with new variations of its product. Tush Baby is still in business and continues to generate just under $5 million per year in gross revenue.

You can find the other company updates from Season 10 here:

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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!