Tushbaby Hip Carrier Update | Shark Tank Season 10

Tammy Rant was out running errands with her baby when her back started hurting from holding her child for too long. Her arms were tired, and she couldn’t carry anything else. That moment led her to create Tushbaby, a waist-worn seat that supports the baby’s weight and relieves pressure from the back. Will this innovative baby carrier bring forth a deal from any of the sharks? Find out in our Tushbaby update and pitch recap

If you’re short on time, here’s a quick overview of what happened to Tushbaby after Shark Tank.

Tammy pitched her baby accessory during Shark Tank Season 10, seeking $200,000 for 10% equity. After her pitch, she made a deal with Lori Greiner for $200,000 for 20% equity.

In terms of a Tushbaby update, the company expanded its product range, updated its website, and grew to over $10 million in revenue.

Shark:	Result:
Lori Greiner	Accepted deal for $200,000 for 20% equity
Daymond John	$200,000 for 10% equity
Kevin O’Leary	$200,000 for 15% equity
Robert Herjavec	No offer
Mark Cuban	No offer

Shark Tank Tushbaby Pitch

• Entrepreneur: Tammy Rant
• Business: Baby Belly Strap / Baby Seats
• Ask: $200,000 for 10% equity
• Result: $200,000 for 20% equity
• Shark: Lori Greiner

Tammy stepped into Shark Tank with her family to pitch Tushbaby, a pediatrician-approved hip seat carrier designed to help parents carry their babies more comfortably.

She explained that the product is worn around the waist and provides a sturdy shelf for the child to sit on, reducing strain on the back and hips.

The product is for parents of infants and toddlers who want a more ergonomic, hands-free solution without the hassle of traditional carriers.

Tushbaby operates on a direct-to-consumer model, selling exclusively through its website.

It costs $21.81 to produce and retails for $79 with free U.S. shipping.

Tammy shared that the company launched just five weeks prior and had already sold 2,500 units, largely due to viral exposure from BuzzFeed Parents and Daily Mail.

Robert Herjavec tried on the carrier and said it was comfortable. Tammy clarified that no units had shipped yet, but extensive product testing had been done.

The sharks expressed concern that no customers had received the product.

Tammy revealed that a family friend had invested $75,000 for 5% equity early on, and she was now seeking funds to solve an inventory shortage.

She currently works in enterprise sales at LinkedIn but plans to go full-time with Tushbaby soon.

Daymond John admired her hustle and offered $200,000 for 10% equity. Kevin O’Leary followed with $200,000 for 15% equity.

Mark Cuban said he doesn’t invest in baby products and stepped out.

Lori Greiner and Robert also cited the shipping risk as a concern. Tammy tried to win over Lori, but her hesitation frustrated Daymond, who eventually pulled his offer.

Kevin also withdrew after seeing her indecision.

Lori, despite the risk, offered $200,000 for 20% equity.

Tammy quickly accepted Lori’s offer, despite frustrating almost all of the remaining sharks.

Did everything work out for Tammy following Shark Tank? Keep reading our Tushbaby update to find out.

Shark Tank Tushbaby Update

Our Tushbaby update found that after appearing on Shark Tank, the deal with Lori Greiner never closed.

Despite that, the company grew quickly. Tammy used funds from earlier Kickstarter and Indiegogo campaigns to keep the business moving.

She updated the website and expanded the product line to include changing mats, pacifier holders, tote bags, and hip carrier variations.

In 2022, our Tushbaby update found that the company hit $10 million in annual revenue, doubling its previous year’s numbers.

Like a lot of Shark Tank companies, Tushbaby has faced knockoff brands and responded with legal action. In 2024, TushBaby secured trade dress protection to defend its product design in court.

We also found that Tushbaby donates carriers to families of children with cerebral palsy through the LENN Foundation and offers a 25% discount to families with special needs.

Products are available on Amazon and the Tushbaby website.

Overall, we’d say that Tushbaby has managed to make their business dreams come true.

So, we’re calling this Tushbaby update a success!

In the meantime, you can check out our other company updates from Season 10 Episode 9, by following the links below!

• Moki Doorstep Update
• Sproing Fitness Update
• Bruw Update

Before you go, be sure to check out our list of all the Shark Tank Season 10 products.