Soupergirl All Natural Soup Update | Shark Tank Season 10

Sara Polon was living in Washington, D.C., when she decided to go vegan. But every time she looked for soup at the store, all she found were options that were either too salty, full of fat, or just didn’t taste fresh. So she and her mom started making their own, and that’s how Soupergirl was born. It’s a fresh, plant-based soup made with simple ingredients. Will the sharks get on board? Let’s find out in our Soupergirl update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Soupergirl after Shark Tank.

Sara and Marilyn pitched their healthy soup alternative on Shark Tank Season 10. They sought $500,000 for 10% equity. After their pitch, they left without a deal.

In terms of a Soupergirl update, the company is still in business and has grown to around $9 million in annual revenue. Their products are now available at Costco, Whole Foods, Kroger, Amazon Fresh, Harris Teeter, and more.

Shark	Result
Kevin O’Leary	No offer
Matt Higgins	No offer
Lori Greiner	No offer
Daymond John	No offer
Mark Cuban	No offer

Shark Tank Soupergirl Pitch

• Entrepreneurs: Sara Polin and Marilyn Polin
• Business: Healthy soup alternative
• Ask: $500,000 for 10% equity
• Result: No deal
• Shark: None

Sara and her mother, Marilyn, presented their company, Soupergirl, to the sharks in Season 10.

Although most conventionally bought soup contains a lot of unhealthy ingredients, they say they’ve cracked the code to the perfect soup and a healthier alternative.

Soupergirl soups are high in plant-based fiber, low in sugar, and fat. Sara even says that her high cholesterol has improved from eating the healthy, natural soups that she sells.

The sharks sampled the soups and liked the taste.

Sara explained that she started the business in 2008 after struggling to find healthy soups without too much salt or fat. She was a stand-up comic at the time.

She partnered with her mother, Marilyn, and they’ve been running the business together ever since.

In 2016, the company generated $1.4 million in sales, $2.4 million in 2017, and a projected $3.4 million for 2018.

They had two retail locations and were in 50 natural food stores and 20 box stores. Kevin O’Leary then asked about profit. Sara said their net profit was just 5%.

The sharks were surprised by how low that was. Sara explained the low margin was due to recent expansion and a new kitchen.

Kevin suggested they use a co-packer to reduce costs, but Sara says that would hurt the soup’s flavor and overall quality.

In addition, they also introduced their Souper Meals plan, direct-to-consumer soups with 3-day and 5-day plans. At the time of the pitch, it had already made $900,000 in sales.

Each plan cost $50 to make and sold for $99. Mark Cuban said the margins were still too low.

Sara said she was also building a subscription website and needed more money to optimize staffing. She admitted she only had $20,000 in capital.

Kevin believed the business was worth $100,000 or less, rather than the $5,000,000 valuation that Sara was asking for. So, he backed out.

Mark decided to make a stunning statement to Sara, suggesting that her company was very close to going out of business. For that reason specifically, he dropped out.

Daymond John, guest shark Matt Higgins, and Lori Greiner followed, citing low margins and lack of financial clarity.

With that, the mother and daughter were left empty-handed, without a deal.

Do you think things turned around following Shark Tank? Keep reading our Soupergirl update to find out.

Shark Tank Soupergirl Update

During our Soupergirl update research, we found that the company raised $2 million in Series A funding.

Notable investors included Seth Goldman, co-founder of Honest Tea and Beyond Meat, and Danielle Vogel of Glen’s Garden Market.

The brand now sells its soups through major retailers like Whole Foods, Costco, Kroger, Amazon Fresh, and Harris Teeter.

Customers can also order nationwide via the Soupergirl website, which ships to most of the U.S.

Soupergirl was also recognized by Kroger’s Go Fresh and Local Supplier Accelerator program.

In March 2023, Soupergirl permanently closed its Takoma retail location to focus on expanding its production facility and meeting growing demand from grocery and delivery channels.

Our Soupergirl update found that annual revenue has grown to around $9 million.

Despite not getting a deal on Shark Tank, we are calling this Soupergirl update a success.

You can find the other company updates from Season 10 here:

• Bundil Investment App Update
• Beyond Sushi Update
• Cup Board Pro Update

Before you go, be sure to check out our list of all the Shark Tank Season 10 products.