The Style Club Update | Shark Tank Season 8

Hillary Hahn discovered that young consumers now prefer mobile and experience-driven shopping platforms, reducing the appeal of traditional fashion retail. This shift has posed challenges for the conventional retail industry. To address this, she created The Style Club, a multi-platform shopping network tailored to the social media generation. The solution offers exclusive, celebrity-themed clothing collections. Let’s find out if Hillary secured a deal in our The Style Club update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to The Style Club after Shark Tank.

Hillary pitched her vintage fashion clothing brand for women on Shark Tank Season 8, seeking $500,000 for 20% equity. After her pitch, she struck a deal with Mark Cuban for a $500,000 line of credit at 8% interest for 22% equity.

In terms of The Style Club update, the company secured partnerships with major retailers like Nordstrom and Forever 21 and expanded its product line. Unfortunately, the company was hit with a major controversy and eventually went out of business.

Shark	Result
Mark Cuban	Accepted offer of $500,000 line of credit at 8% interest for 22% equity
Daymond John	$500,000 for 33.3% equity
Kevin O’Leary	No offer
Robert Herjavec	No offer
Lori Greiner	No offer
Barbara Corcoran	No offer

Shark Tank The Style Club Pitch

• Entrepreneur: Hillary Hahn
• Business: Vintage fashion clothing brand for women
• Ask: $500,000 for 20% equity
• Result: $500,000 line of credit at 8% interest for 22% equity
• Shark: Mark Cuban

Hillary started by gifting each of the sharks a varsity jacket before diving into her story.

She explained that she needed an investment to scale The Style Club, expand partnerships with major retailers, and reach a wider audience nationwide.

The Style Club is a subscription-based fashion service that curates trendy, unique designs for its members, offering a personalized shopping experience.

Amazon product

One of its main advantages is the convenience of having fashion delivered directly to your doorstep, allowing customers to stay stylish with ease.

Moreover, the brand also customizes its styles to suit individual tastes, and while sustainability was hinted at, it wasn’t a central focus in her pitch.

The Style Club caters to young women who are passionate about fashion and value convenience and personalization in their shopping.

They also enjoy celebrity collaborations and exclusive, limited-edition items.

Despite launching only a year before their Shark Tank appearance, Hillary had already secured a partnership with Urban Outfitters.

This success was largely driven by the brand’s strong social media presence.

At the time of her pitch, The Style Club had 200,000 followers, with influencers who collectively reached 50 million people.

To bolster her case, Hillary shared some impressive sales figures. 

The Style Club had sold around $400,000 worth of products—roughly 40,000 units. 

Further, they had secured purchase orders through the Summer of 2017, mainly from the Urban Outfitters deal.

Despite being a few months old, the retail partnership made up most of the company’s sales. This positioned the business to reach approximately $1.2 million in annual revenue.

Kevin O’Leary expressed concern about the risks tied to the exclusive deal with Urban Outfitters. His worry stemmed from the fact that $300,000 of the $400,000 in sales came from just one product—the “babe hat.”

This heavy reliance on one item signaled a lack of diversification, so he decided not to invest.

Barbara Corcoran also opted out, feeling that Hillary was asking for too much money.

Lori Greiner encouraged Hillary to pursue the Urban Outfitters partnership but decided not to invest. She explained that her vision for the business differed from Hillary’s.

Robert Herjavec passed as well, citing the lack of data.

Daymond John offered $500,000 for 33.3% equity, while Mark Cuban proposed a $500,000 line of credit at 8% interest in exchange for 22% equity.

Mark emphasized the importance of expertise, technology, and financial backing to manage inventory. For this reason, Hillary accepted Mark’s offer.

Let’s quickly get a The Style Club update after Hillary’s appearance on Shark Tank.

Shark Tank The Style Club Update

Our Style Club update found that the deal with Mark Cuban was successfully closed.

By 2018, the company had landed partnerships with major retailers like Forever 21, Macy’s, American Eagle Outfitters, and Nordstrom, building on the earlier success they found with Urban Outfitters.

They also expanded their product line, adding items like shirts, hoodies, backpacks, and makeup pouches.

However, things took a turn when billionaire investor Howard Marks claimed he had invested in The Style Club back in 2012 and accused Hillary of creating a new version of the company to pitch on Shark Tank.

Despite this controversy, our research on The Style Club update found that the company seemed to thrive for a few more years, with its social media staying active until May 2021.

At the time of writing, the company appears to have quietly gone out of business for undisclosed reasons, with no website and little trace of its former success.

Unfortunately, it looks like this is our final The Style Club update.

For more company updates from Shark Tank Season 8 Episode 7, be sure to check out the links below:

• Eco Flower Update
• Safe Catch Tuna Update
• Besomebody App Update

Before you go, check out our Shark Tank Season 8 page for more updates.