Wet dog food can be a bit… lackluster. Some dogs are picky eaters, believe it or not. They can quickly grow tired of the same foods. This is the problem that AJ Crook and Brett Maiolfi set out to solve with Shake It Pup, a line of dog food seasoning. Will the sharks sense a delicious deal during the Season 11 pitch? Find out in our
Shark Tank Shake It Pup Update
- Entrepreneur: Brett Maiolfi and AJ Crook
- Business: Dog food seasoning
- Ask: $100,000 for 20% equity
- Result: $100,000 for 25% equity
- Shark: Mark Cuban
AJ Crook and Brett Maiolfi met in second grade and have always bonded over their pets. It’s with this in mind that they created Shake It Pup, a line of dog food seasoning. It’s nutritious, delicious, and includes a ton of different flavors to entice your dog. A cute pitch helps Shake It Pup make their case to the sharks.
It’s great for picky eaters and helps to keep your dog’s food exciting and nutritious. The numbers are great for the sharks’ bottom line.
Shake It Pup has done about $105,000 in sales during its first year in business. Though there is a huge profit margin on each shaker, they must be completely produced in an apartment. This limits their inventory capacity, and the company is facing marketing problems as well. Thankfully, the sharks can help with that.
Kevin O’Leary is the first to make an offer. He says that dog products sell like crazy, but that this company has several problems. He offers Brett and AJ $100,000 for 50% equity – a sharky deal, even for Kevin. Thankfully, he isn’t the only one interested.
Daymond John is out, however. He thinks they could be copied easily and doesn’t think the investment is for him as a result. Guest shark Maria Sharapova is out as well, stating that it’s a niche market and she finds the product too expensive as a dog food additive.
Lori Greiner wants to expand the business and makes an offer for $100,000 with a $1 per unit royalty. This royalty would last until the investment was met, after which the royalty would drop to $0.50 per unit in perpetuity, and all for 3% equity in the business.
However, she’s quickly overridden by Mark Cuban. Mark has experience in the field and has seen success before. He offers Brett and AJ $100,000 for 25% equity in their company, which they accept. Will the company perform well with dog owners who want to pamper their pets? Keep reading our
Unfortunately, there was little information about Shake It Pup available. Despite Mark Cuban’s influence, it seems that Shake It Pup has gone out of business. At the very least, it’s stopped production–social media sites associated with Shake It Pup haven’t updated since December of 2020.
During research for our Shake It Pup update, we were unable to find a website for the brand. Any Amazon listings for their products are ‘currently unavailable.’ There’s no information on how the company was doing when they stopped producing, but it probably wasn’t great. Unfortunately, your dog won’t be getting a ‘pizza’ flavored topper on his dog food anytime soon.
You can find the other company updates from Season 11 Episode 13 here:
Don’t forget to take a look at our Season 11 products page! We’ve got more company updates from