FairyTail Pet Care For Weddings | Shark Tank Season 15
Best friends and business partners, Kelly Nova and Ilana Karcinski, pitched their pet service during
If you’re short on time, here’s a quick overview of what happened to FairyTail Pet Care after
Kelly Nova and Illana Karcinski appeared on
| Shark: | Result: |
| Barbara Corcoran | Accepted deal for $75,000 for 22% equity |
| Kevin O’Leary | $75,000 for 33.3% equity |
| Robert Herjavec | No offer |
| Lori Greiner | No offer |
| Mark Cuban | No offer |
Shark Tank FairyTail Pet Care Update
- Entrepreneurs: Kelly Nova and Ilana Karcinski
- Business: Pet care for weddings
- Ask: $75,000 for 10% equity
- Result: $75,000 for 22% equity
- Shark: Barbara Corcoran
The founders of FairyTail Pet Care, Kelly and Illana, pitch their business with the help of some adorable dogs. Their wedding service takes care of every detail for your dog on your special day, so that they can be a part of your wedding, but you won’t have to worry about their care.
They handle all of the logistics, like round-trip transportation, attire rentals, walking the dog, and everything else that you could possibly come up with. They take care of it all. The goal is to remove the stress from a bride and groom who wants to involve their pet in their ceremony.
Their services come with a 3-hour minimum requirement, which starts at $600 for 1 dog. Then, each additional hour costs $100.
FairyTail Pet Care is headquartered in Tampa, Florida, however, 1 year prior to filming, they opened their first franchise. As far as that cost goes, it costs $12,500 to open a franchise, plus Kelly and Illana recoup 9% of gross sales.
Further, to date, they have 4 locations up and running. In terms of their own sales in the past year, they had $123,000 in sales, with a 70% margin in netted profits.
Additionally, they’ve netted about $80,000 from the franchises combined, in the past year.
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Kevin O’Leary chimes in, wanting to know how customers find them. The ladies say they do their advertising through social media and have a huge following on TikTok.
Robert Herjavec goes out. Although he loved having his dog at his own wedding, he doesn’t think the business is investable.
Likewise, Lori Greiner says the company isn’t big enough for her to get involved in. She likes to be able to grow business in a big way, and she doesn’t see it with this, so she is also out.
Mark Cuban loves the concept, but unfortunately for the ladies, he doesn’t see the business as being scalable. Furthermore, no matter how many weddings and franchises the company gets, he still doesn’t think it will be investible, so he is out next.
At this point, Ilana quickly points out that they are a mission-driven company. As a company, they make it a point to give back to help shelter animals.
Barbara Corcoran likes what she’s heard. She offers $75,000 for 25% equity of FairyTail Pet Care.
Then, Kevin offers $75,000 for 33.3% equity.
Kelly and Ilana decide to counter Barbara, and they ask her to drop her equity down to 15%, but she says no. Not ready to give up, they counter her again at 20%.
She says no, but she will do the deal for 22% equity, and the ladies accept. With that, they leave
Will things continue to go well following
In terms of a FairyTail Pet Care update, the company received a nice boost in sales after appearing on
A quick look at the FairyTail Pet Care website revealed that as of now, the company still runs just four locations. The main hub is in Tampa Bay, Florida.
Their franchise locations are in West Palm Beach Florida, Las Vegas, Nevada, and Pittsburgh, Pennsylvania.
We also found that depending on the location, prices and services vary. As we get more news on a FairyTail Pet Care update, we will let you know!
In the meantime, check out our other company updates from Season 15 Episode 4:
For even more on companies and products, be sure to stop by our Season 15 Products Page!
Jennifer is an avid Shark Tank fan that has been watching the show for years. She serves as Senior Editor at Shark Tank Recap and ensures that all our information is accurate and that our posts are up to date. Her favorite Shark Tank products are Le-Glue and Ring!