Monti Kids Update | Shark Tank Season 10

Zahra Kassam couldn’t create a learning environment at home while caring for her newborn and managing daily life. So she created Monti Kids, a subscription box that delivers educational Montessori toys and easy-to-follow guides every three months for babies and toddlers. It gives parents the tools to support their child’s development without needing to be early education experts. Let’s find out if Zahra secured a deal in our Monti Kids update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Monti Kids after Shark Tank.

Zahra pitched her Montessori-based toy subscription box for kids on Shark Tank Season 10, seeking $200,000 for 2.5% equity. After her pitch, she made a deal with Kevin O’Leary for $200,000 for 2.5% equity + $2.50 royalty until $600,000 was repaid.

In terms of a Monti Kids update, the company finalized its deal with Kevin O’Leary and secured additional funding, including investment from LEGO Ventures. Sadly, the company eventually shut down operations in mid-2023.

Shark	Result
Kevin O’Leary	Accepted offer of $200,000 for 2.5% equity + $2.50 royalty until $600,000 was repaid
Robert Herjavec	$200,000 for 10% equity
Lori Greiner	No offer
Daymond John	No offer
Mark Cuban	No offer

Shark Tank Monti Kids Pitch

• Entrepreneur: Zahra Kassam
• Business: Kids Education
• Ask: $200,000 for 2.5% equity
• Result: $200,000 for 2.5% equity + $2.50 royalty until $600,000 was repaid
• Shark: Kevin O’Leary

Zahra was the fourth and final entrepreneur to come on Shark Tank during Season 10, Episode 12.

She introduced Monti Kids as an early education subscription service for babies aged 0 to 3.

According to Zahra, while most educational tools start at age 3, the most critical brain development happens before that.

Monti Kids delivers stage-based Montessori toys and guides directly to parents every three months, starting as early as pregnancy.

Each box costs $297 and includes toys designed for specific age milestones. There are eight levels in total, covering the first three years of life.

Zahra passed out samples to the sharks and explained how each toy supported key developmental skills, like object permanence for infants.

Kevin O’Leary asked how she knew the toys were appropriate for babies that young.

Zahra explained that Monti Kids is based on the Montessori method, used for over 100 years and adopted in 20,000 schools globally.

Mark Cuban asked if she was just selling DIY Montessori kits. Zahra confirmed, but pointed out that Montessori for ages 0–3 isn’t widely available.

Lori Greiner asked about her background. Zahra shared that she studied psychology at Harvard, trained as a certified Montessori teacher, and later taught at a preschool.

Each box costs $297, with all eight levels totaling $2,376. Kevin asked if customers returned the toys. Zahra said no—they’re designed to be used long-term.

When Kevin asked about her cost of goods, Zahra replied that it was $120 per box.

Robert Herjavec questioned the $8 million valuation since Zahra was only asking for $200,000 for 2.5% equity.

Zahra said they had done over $550,000 in revenue in 14 months and were growing 20% month-over-month. She also revealed they had raised $2.8 million already.

Kevin asked how much money the company had left. Zahra said they had $200,000 in the bank, with $90,000 monthly burn and $20,000 monthly losses.

Lori and Daymond John dropped out, citing the high price point and valuation. Mark also left the negotiations, saying she hadn’t made the best business decisions.

Meanwhile, Robert offered $200,000 for 10% equity, saying Zahra needed a partner who could help with tough decisions.

Kevin countered with $200,000 for 2.5% equity plus a $10 per unit royalty until he got back $200,000, then $2.50 until he reached $600,000.

Zahra asked Robert to consider 5% equity and 5% advisory shares. He agreed. But when Zahra tried to negotiate with Kevin after accepting Robert’s offer, Robert withdrew, saying she treated the offer like a school project.

Left with one option, Zahra accepted Kevin’s deal.

Now let’s take a look at the Monti Kids update to see how Zahra and her company are doing.

Shark Tank Monti Kids Update

Our Monti Kids update found that the company finalized its deal with Kevin O’Leary.

Following the show, Monti Kids attracted more investors. One of the most notable was LEGO Ventures.

In early 2020, the company had raised a total of $6 million in funding.

Revenue grew quickly, hitting over $7 million annually in 2021.

However, changes soon followed. In August 2020, Zahra stepped down as CEO.

She later joined The Mushroom Farm, where she shifted her focus to regenerative agriculture.

Despite the leadership change, Monti Kids continued running until July 31, 2023, when it stopped manufacturing and selling toys.

At that point, the company announced a temporary pause in operations to explore new ways to support families.

It kept its educational content available online for a short period but eventually shut down its website.

At the time of this writing, Monti Kids is no longer in business.

This will be our final Monti Kids update.

You can find the other company updates from Season 10 Episode 12 here:

• ZuGoPet Update
• Obvious Wines Update
• Twist It Up Comb Update

Before you go, be sure to check out our list of all the Shark Tank Season 10 products.