Meat the Mushroom Bacon Alternative Update | Shark Tank Season 15

After going vegan to fight early-stage heart disease and lifelong asthma, Marvin Montague still craved the taste of bacon. So he and his wife, Aleah Montague, created Shroomacon, a plant-based bacon made from mushrooms and just four other simple ingredients. It delivers the smoky flavour of bacon without the cholesterol, soy, or saturated fats. That said, will the sharks see the sizzle and get on board? Find out in our Meat the Mushroom update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Meat the Mushroom after Shark Tank.

Husband and wife duo, Marvin and Aleah, pitched their meat alternative brand on Shark Tank Season 15, seeking $150,000 for 7.5% equity. After their pitch, they got a deal from Lori Greiner and Kevin O’Leary for $150,000 and 33.3% equity.

In terms of a Meat the Mushroom update, the company did $60,000 in sales just 12 hours after the episode aired. Further, they are in the process of getting their products into grocery stores and restaurants nationwide!

Shark:	Result:
Kevin O’Leary and Lori Greiner	Accepted deal for $150,000 for 33.3% equity
Mark Cuban	No offer
Daymond John	No offer
Daniel Lubetzky	No offer

Shark Tank Meat the Mushroom Pitch

• Entrepreneurs: Marvin and Aleah Montague
• Business: Bacon alternative
• Ask: $150,000 for 7.5% equity
• Result: $150,000 for 33.3% equity
• Sharks: Kevin O’Leary and Lori Greiner

Marvin and Aleah entered Shark Tank to pitch Meat the Mushroom, their plant-based bacon alternative called Shroomacon.

After Marvin was diagnosed with a heart condition, he switched to a vegan diet. His health improved, his heart condition reversed, and his asthma disappeared.

That experience pushed them to create a healthier version of bacon using mushrooms and four other simple ingredients.

Shroomacon is made from King Oyster mushrooms, olive oil, smoke flavor, salt, and black pepper. It’s free from gluten, soy, nitrates, cholesterol, and saturated fat.

Each slice has just 25 calories and cooks in an air fryer, skillet, or oven. The couple positioned it as a clean-label, better-for-you bacon replacement.

At this point in the pitch, the sharks give the ‘Shroomacon’ a try, and they are all impressed. Kevin O’Leary, known for disliking most plant-based pitches, said he actually liked it.

The couple explained that a pack currently costs $2.09 to produce, though they expect to bring it down to $1.75. It wholesales at $4.40 and retails for $8.99.

Guest shark Daniel Lubetzky asked about their background. Aleah shared that she worked as a Facebook Ads manager. Marvin previously ran a moving business, where the two met.

After seeing the health benefits of going vegan, Marvin opened a vegan restaurant in his neighborhood. Later, they shifted to a product-based model to reach more people.

The couple said they went all in. They sold a car, moved in with Marvin’s mom, and focused fully on the business. Their daughter, who has Down syndrome, motivates them to keep going.

They launched sales in mid-2021. That year, they made $38,000. In 2022, they reached $86,000.

By the time of filming in 2023, they had sold over $238,000 worth of product. Lifetime sales totaled more than $360,000.

Further, about 93% of their sales were direct-to-consumer, but they had started entering retail, including stores like Woodman’s and Mom’s Organic Market.

Kevin jumped in with an offer of $150,000 for 33.3% equity and said he wouldn’t budge.

Mark Cuban dropped out due to a conflict with another Shark Tank company, Unreal Deli.

Daymond John said the road ahead would be too tough and passed. He didn’t think the numbers made sense yet.

Lori Greiner liked the product but wished the pieces were longer.

At this point, Kevin grew frustrated that they hadn’t accepted and raised his equity ask to 34%.

Daniel told the couple that Kevin’s offer was unusually fair and that he couldn’t beat it. He went out.

Lori then offered $150,000 for 33.3% equity. When Marvin and Aleah hesitated, she offered to team up with Kevin on the same terms.

Aleah countered them with $200,000 for 33.3% equity, but Kevin declined.

With that, the couple eventually accepted the joint deal with Kevin and Lori.

Let’s find out where the company stands now in our Meat the Mushroom update.

Shark Tank Meat the Mushroom Update

We were able to catch up with Marvin and Aleah for an exclusive Meat the Mushroom update.

“In the 12 hours after our episode aired, we did over $60,000 worth of online sales,” Aleah told us. “That’s more sales than we did in any month in the history of our business,” Marvin added.

In terms of the deal with Kevin and Lori, Marvin and Aleah told us that they were in the process of finalizing the details and are excited about what the partnership will bring forth for Meat the Mushroom.

With the shark’s help, Marvin and Aleah have big goals. “We are working hard to get our product into grocery stores and restaurants nationwide,” said Marvin.

“But more than that, we want to continue to be a resource to anyone looking to transform their lives by making healthier eating choices.”

It’s been over a year since we spoke with Marvin and Aleah. And yes, we’re excited to break the news that the deal with Kevin and Lori officially closed in a handshake.

From what we gathered, the deal was confirmed in a series of interviews, including one with Green Matters, where Marvin reflected on the impact of the show and how it helped them expand.

In May 2024, they were processing 1,000 pounds of mushrooms each month.

As sales climbed, the team doubled its staff and expanded into regional grocery chains like Central Markets in Texas, Green Life Markets in New Jersey, and MOM’s Organic Market across Pennsylvania, Maryland, and Virginia.

They also launched a local food truck called Swap Out The Swine in Baltimore, which served dishes made with their mushroom-based meats.

The truck paused operations in April 2025, then returned in June 2025 as a pickup-only spot.

We also found that the company was experimenting with new products like “pulled shroom,” mushroom chicken, and crab patties, although none of these are for sale just yet.

Marvin led some impressive innovations behind the scenes. He designed a custom mushroom slicer that cut prep time from 30 minutes down to just 2 minutes per 10-pound batch.

This small change helped streamline production and keep quality high. He also started positioning the company as a private-label supplier for other plant-based brands, expanding their reach beyond retail sales.

If you are looking for a gluten-free, soy-free bacon alternative, grab a pack of Shroomacon from their website and follow them on Instagram.

We are excited to share such a positive Meat the Mushroom update and are excited to watch the company grow even further.

Before you go, check out our other company updates from Season 15 Episode 12 by following the links below!

• BarBees Update
• Jay’s Pet Butter Update
• Mama Sing My Song Update

Before you go, be sure to check out our list of all the Shark Tank Season 15 products.