Husband and wife duo, Marvin and Aleah Montague, pitched their meat alternative brand during
If you’re short on time, here’s a quick overview of what happened to Meat the Mushroom after
Marvin and Aleah Montague appeared on
|Kevin O’Leary and Lori Greiner
|Accepted deal for $150,000 for 33.3% equity
Shark Tank Meat the Mushroom Update
- Entrepreneurs: Marvin and Aleah Montague
- Business: Bacon alternative
- Ask: $150,000 for 7.5% equity
- Result: $150,000 for 33.3% equity
- Shark: Kevin O’Leary and Lori Greiner
Marvin and Aleah are well aware that bacon is tasty, however after Marvin was diagnosed with a heart condition, he decided to go vegan. That’s when the couple created a bacon alternative, called Meat the Mushroom.
Meat the Mushroom is a plant-based alternative to bacon, and it’s made out of just 5 simple ingredients. The main ingredient is of course mushroom, King Oyster to be exact.
Additionally, the product is non-GMO. It can be cooked in the air-fryer or the skillet, but essentially, you use it just like you would bacon.
At this point in the pitch, the sharks give the ‘Shroomacon’ a try, and they are actually all impressed. Kevin O’Leary claims that most plant-based products that come on the show don’t taste that good to him, but he really likes Meat the Mushroom.
In terms of cost, a package of their Shroomacon costs $2.09 to produce, however, they can get that down to $1.75. The product retails for $8.99 and wholesales for $4.40.
Guest shark Daniel Lubetzky asks the couple about their backgrounds. Aleah shares that she was a Facebook Ads manager, and the two met when Marvin worked for a moving company.
Shortly thereafter, Marvin decided to go vegan for his health. The result of his new diet was that his heart condition and life-long asthma disappeared.
He became impassioned with helping others experience the results that he had, so he opened a vegan restaurant. However, he eventually transitioned over to a strictly product-based business, hoping that he could have a bigger impact that way.
In terms of sales, they brought in $38,000 in 2021, then in 2022 they had $86,000 in sales. To date, at the time of filming, they have over $238,000 in sales, with lifetime sales of over $360,000.
Further, 93% of their sales are direct-to-consumer, however, they are just starting to get into retail.
Kevin jumps in with an offer of $150,000 but he wants to be the third partner, at 33.3% equity.
Next to speak up is Mark Cuban, but he goes out due to a conflict of interest with another
Daymond John compliments the couple on their achievements so far. However, he believes that there will be too many challenges along the way, so for that reason, he drops out.
Lori Greiner adds that she loves the ‘bacon’, however, she wishes that the pieces were longer.
At this point, Kevin becomes frustrated that the couple hasn’t accepted his offer, so he raises his equity ask up to 34%.
Daniel points out that he has never seen Mr. Wonderful give a fair offer before today. With that, he encourages the couple to take it, especially because he can’t do any better for them.
Lori offers $150,000 for 33.3% equity, just slightly undercutting Kevin. Although Marvin and Aleah are still hesitant, so Lori and Kevin decide to team up for $150,000 and 33.3%.
Aleah counters them at 25% equity, but the sharks stick to their original offer. Aleah counters again for $200,000 and 33.3% equity, but Kevin says no.
With that, the couple eventually accepts the deal with Kevin and Lori. Keep reading our Meat the Mushroom update to find out what happens next for the company!
We were able to catch up with Marvin and Aleah for an exclusive Meat the Mushroom update. “In the 12 hours after our episode aired, we did over $60,000 worth of online sales,” Aleah told us. “That’s more sales than we did in any month in the history of our business,” Marvin added.
In terms of the deal with Kevin and Lori, Marvin and Aleah told us that they were in the process of finalizing the details are are excited about what the partnership will bring forth for Meat the Mushroom.
With the shark’s help, Marvin and Aleah have big goals. “We are working hard to get our product into grocery stores and restaurants nationwide,” said Marvin. “But more than that, we want to continue to be a resource to anyone looking to transform their lives by making healthier eating choices.”
It seems that Marvin and Aleah are well on their way, Shroomacon is now available in several stores around the country, including Woodmans, Mom’s Organic Market, and several independent health food stores.
You can also purchase this bacon alternative on the Meat the Mushroom website.
We are excited to share such a positive Meat the Mushroom update and are excited to watch the company grow!
Before you go, check out our other company updates from Season 15 Episode 12, by following the links below!
For even more on companies and products, be sure to stop by our Season 15 Products Page before you go!
Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!