Flip-It Cap Update
Company Updates Season 10 

Flip-It! Cap Update | Shark Tank Season 10

Andrew Smith

Steven Epstein came onto Shark Tank to try and get an investment of $500,000 from one of the five sharks for his bottle-emptying product, Flip-It! Cap. While he was willing to sell 10% of his company in exchange for the investment, he would certainly have to convince the sharks that his company was worth an imputed valuation of $5 million. Let’s see if Steve was able to secure a deal before we take a look at our Flip-It! Cap update.

Shark Tank Flip-It! Cap Update

Flip-It Cap Update

  • Entrepreneurs: Steven Epstein
  • Business: Bottle Emptiers
  • Ask: $500,000 for 10% equity
  • Result: No deal
  • Sharks: None

The sharks wanted to hear about the company’s sales numbers. Steven told the sharks that his company has $2.5 million in lifetime sales over the course of four years. His company’s first year did just under $200,000 dollars.

Flip-It! Bottle Emptying Kit (2 Pack, Pastel Color Edition)
  • Get every drop out of lotions, shampoos, conditioners, condiments and more!
  • Save time, money and frustration as seen on Shark Tank
Flip-It! Bottle Emptying Kit (2 Pack, Pastel Color Edition)
Check Price
We earn a commission if you make a purchase, at no additional cost to you.

The second year was much better, generating $650,000, followed by the third year where Flip-It! Cap managed to generate $740,000 dollars in gross revenue sales. He reluctantly told the sharks that his product had already been featured on QVC on 65 different occasions.

Manufacturing a single unit costs just under $1, according to Steven. A single unit can be purchased on the official website for $6 dollars. The real problems began when Steven suggested that margins were his company’s problem, while the sharks believed that stagnant sales numbers were a bigger concern.

As the sharks began to understand the full story of Steven’s company, Kevin O’Leary decided that he was going to be the first shark to drop out. It didn’t take long for other sharks to follow his lead. Mark Cuban dropped out and so did guest shark, Rohan Oza. The remaining sharks also believed the product was in decline and decided not to make an offer.

While Steven wasn’t able to earn an investment from any of the five sharks, let’s get a Flip-It! Cap update to see how the company has been doing since it showed up on Shark Tank.

It turns out that Steven’s product has continued to show up on QVC and it can still be purchased online on Amazon. Estimates suggest that the company is generating just under $1 million in revenue per year.

You can find the other company updates from Season 10 Episode 19 here:

Don’t forget to take a look at our Season 10 products page! We’ve got more company updates from Shark Tank Season 10.

Andrew Smith
Website | + posts

Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!