Flip-It! Cap Update | Shark Tank Season 10

Stephen Epstein got tired of throwing away bottles with product still inside, like lotion he couldn’t pump out. So he invented Flip-It! Cap, a reusable bottle cap that lets bottles stand upside down, using gravity to get every last drop. It works for thick liquids like shampoo and ketchup, helping people waste less and save money. Will the sharks flip for this practical invention? Let’s find out in our Flip-It! Cap update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Flip-It! Cap after Shark Tank.

Steven pitched his bottle-emptying product on Shark Tank Season 10, seeking $500,000 for 10% equity. After his pitch, he walked out without a deal. The sharks passed because they didn’t see strong margins or growth.

In terms of a Flip-It! Cap update, the company gained traction through strong QVC presence and retail partnerships with major chains like ACE Hardware and The Container Store. Further, it consistently generated around $1 million in annual revenue.

Shark	Result
Kevin O’Leary	No offer
Barbara Corcoran	No offer
Lori Greiner	No offer
Rohan Oza	No offer
Mark Cuban	No offer

Shark Tank Flip-It! Cap Pitch

• Entrepreneur: Steven Epstein
• Business: Bottle Emptiers
• Ask: $500,000 for 10% equity
• Result: No deal
• Sharks: None

Steven entered Shark Tank to pitch Flip-It! Cap, a household product that helps people get every last drop out of bottles.

The cap lets users store bottles upside down so gravity pulls the contents toward the opening. It works on thick liquids like lotion, shampoo, and condiments.

Epstein said the product is for anyone, men, women, young or old, and even claimed it could help reduce global waste.

He brought a globe on stage to make his point and gave each shark a sample.

The product was simple and useful, but the sharks had concerns. Kevin O’Leary was the first to point out a problem.

He noted that many manufacturers already make bottles with wide, flat caps for upside-down storage. Epstein responded that those types of bottles are often smaller and cost more per ounce.

The focus then shifted to sales. Epstein said Flip-It! Cap had made $2.5 million in total revenue over four and a half years.

In the first year, the company made $177,000. Sales rose to $650,000 in year two and $744,000 in year three. But by the fourth year, revenue dropped to $655,000.

At the time of filming, it had reached only $305,000 for the current year.

Epstein blamed the decline on customer concentration from QVC, saying the product had been featured there 65 times. That didn’t help his case. The sharks wanted to see growth, not excuses.

When asked about margins, Epstein said each cap cost $0.96 to make and sold for $6 on his website. He believed that improving margins could boost the business.

He asked for an investment, explaining he would use the funds to invest in better molds to lower production costs. But the sharks didn’t agree with his outlook.

Kevin was the first to drop out, saying the market wasn’t as interested as Epstein believed.

Mark Cuban followed, stating he didn’t see a good investment opportunity.

Then came a bigger red flag. Epstein revealed he had $500,000 in unsold inventory.

The sharks questioned whether he was using Shark Tank as a last-ditch effort to save the business.

Lori Greiner dropped out next, saying manufacturing trends made the product outdated.

Barbara Corcoran said the product had some success but felt Epstein lacked the energy and focus to lead it forward.

One by one, all five sharks passed. Despite early traction and a clear need, Flip-It! Cap failed to win an investment.

Let’s get a Flip-It! Cap update to see how the company has been doing since it showed up on Shark Tank.

Shark Tank Flip-It! Cap Update

Our Flip-It! Cap update found that despite not landing a deal on Shark Tank, things picked up after the episode aired. The product saw a spike in orders shortly after airing.

The company processed over 26,000 orders and quickly became a regular on QVC, racking up more than 70 appearances by early 2020.

By that same year, it had hit the shelves of Menards, The Container Store, ACE Hardware, Sally Beauty, and United Supermarkets.

Monthly revenue hit $55,000 at one point, and by 2021, Flip-It! Cap was pulling in close to $1 million annually.

From 2021 through 2023, the company stayed active across Amazon and QVC.

The product line didn’t change much, but it kept selling. At the time of writing, Flip-It sells over 1,000 units per month on Amazon alone.

At the time of this writing, the packaging has evolved slightly, but the product’s core function hasn’t. It’s still available on the Flip-It! Cap website.

Flip-It! Cap didn’t explode, but it didn’t fizzle out either. We’re calling this Flip-It! Cap update a success.

You can find the other company updates from Season 10 Episode 19 here:

• Pricetitution Update
• Hydroviv Update
• Luma Soda Update

Before you go, be sure to check out our list of all the Shark Tank Season 10 products.