Mother Beverage Apple Cider Vinegar Drink Update | Shark Tank Season 10
Husband and wife duo, Allison and Stephen Ellsworth, pitched their beverage company during
If you’re short on time, here’s a quick overview of what happened to Mother Beverage after
Allison and Stephen appeared on
| Shark: | Result: |
| Rohan Oza | Accepted deal for $400,000 for 25% equity |
| Mark Cuban | No offer |
| Bethenny Frankel | No offer |
| Lori Greiner | No offer |
| Kevin O’Leary | No offer |
Shark Tank Mother Beverage Update
- Entrepreneurs: Allison Ellsworth and Stephen Ellsworth
- Business: Nutritional Apple Cider Vinegar Beverage
- Ask: $400,000 for 10% equity
- Result: $400,000 for 25% equity
- Sharks: Rohan Oza
Allison Ellsworth, along with her co-founder and husband Stephen, Ellsworth, explains that she was taking shots of apple cider vinegar to detox and lose weight. Although she loved the way it made her feel, she hated the taste, which is why she and Stephen eventually created Mother Beverage.
Contains natural prebiotics from Unfiltered apple Cider vinegar - a digestive health powerhouse - to keep your gut happy, your immune system feeling healthy, and your skin glowing. Experience the fun(ctional) side of poppi!
Mother Beverage is an all-natural, sparkling probiotic drink, that is made with organic fruits and herbs. The most essential ingredient is of course apple cider vinegar.
In addition to offering a light and refreshing drink, there are only 2-4 grams of sugar per bottle. Despite this, the sharks are hesitant to get on board, especially after the couple began their pitch by giving the sharks shots of straight apple cider vinegar.
Lori Greiner said she was still recovering from the awful taste of the vinegar. After passing out sample beverages to each of the sharks, Mark Cuban tried it but wasn’t a fan.
Allison and Stephen began explaining why it can be beneficial and healthy to drink a beverage that has apple cider vinegar. While this was certainly an important part of the pitch, it wouldn’t assist them in the negotiations as much as their own financial numbers from their company.
The company’s been in business for 18 months, according to the duo. Over that time, they’ve generated $500,000 in revenue. Kevin O’Leary wanted to know how profitable they would be, so he raised the question.
While profitability wasn’t a concern according to the margins that Allison and Stephen mentioned, Kevin believed the only way to make money on the business is to sell out at some point in the future. For the record, Allison and Stephen said a single bottle costs about $0.80 to make, and can be sold for around $3.00 per bottle.
Further they are projecting to make $1 million by the end of the year of filming. They’re also in Whole Foods stores in the Dallas, Forth Worth areas of Texas.
Additionally, they’re in talks with Albertsons, to have their product in over 200 stores nationwide.
Despite this, the sharks seemed frustrated that the company was planning on manufacturing the bottles on their own, instead of hiring a co-packer to manufacture them. Sharks started dropping out pretty quickly.
First guest shark Bethenny Frankel dropped out. She also warned the couple that without a co-packer, they will ultimately get swallowed up by a bigger company who will copy their concept.
Kevin O’Leary hated the valuation, so he went out next.
Mark Cuban was hesitant about dropping out, because he loves to support Dallas based companies. However, he didn’t think the business was scalable, so he went out.
Lori Greiner thinks the couple has a long way to go. Although she will be a customer, she isn’t going to invest, so she is also out.
This leaves guest shark Rohan Oza, who happens to be a big player in the beverage industry. He offered $400,000 for 25% equity in Mother Beverage.
In the end, Allison and Stephen ultimately accepted his offer. Keep reading our Mother Beverage update to find out what happened next!
We have great news to share in our Mother Beverage update. The deal with Rohan went through, and the company eventually rebranded to Poppi.
The brand has since blown up, and is available at Costco, Whole Foods, Target, Publix, and Kroger. However, you’re likely to find it just about anywhere you shop!
With tons of flavor options, there’s something for everyone. Check it out on the Poppi website, or have some delivered to your door through Amazon.
If we learn anything new about this company, we will certainly let you know. In the meantime, you can check out our other company updates from Season 10 Episode 8, by following the links below!
For even more on companies and products, be sure to stop by our Season 10 products page!
Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!