The Elephant Pants Update | Shark Tank Season 8
Seeing a strong demand for unique, comfortable pants after a trip to Thailand, James Brooks and Nathan Coleman launched The Elephant Pants to bring these styles to a broader market. Their mission goes beyond fashion, as they dedicate $1 from each sale to wildlife conservation, raising over $127,000 for the African Wildlife Foundation. Now, they’re seeking a shark’s backing to expand into mass retail and increase their impact. Find out in our Elephant Pants update and pitch recap to see if they managed to secure a deal with any of the sharks.
If you’re short on time, here’s a quick overview of what happened to The Elephant Pants after
Nathan and James entered
In terms of The Elephant Pants update, the company boosted its sales to $5 million over two years. However, despite this success, the company ultimately ceased operations by early 2019 after co-founder James Brooks departed to start a new venture.
| Shark | Result |
| Daymond John | Accepted offer of $500,000 for 15% equity with 2.5% in advisory shares |
| Kevin O’Leary | No offer |
| Mark Cuban | No offer |
| Lori Greiner | No offer |
| Robert Herjavec | No offer |
Shark Tank The Elephant Pants Pitch
- Entrepreneurs: Nathan Coleman and James Brooks
- Business: Comfortable elephant-themed apparel
- Ask: $500,000 for 10% equity
- Result: $500,000 for 15% equity with 2.5% in advisory shares
- Shark: Daymond John
Nathan and James walked into
To begin with, they sought a $500,000 investment in The Elephant Pants. They intend to use that money for marketing and seek the sharks’ expertise.
Nathan passes out samples to each of the sharks. Kevin O’Leary reveals he owns over 40 pairs of similar pants.
What sets The Elephant Pants apart is its mission to save the elephants.. Nathan says their main target market is female 18-24 year-olds.
A portion of each elephant-themed apparel sale goes to the International Elephant Foundation.
At the time of their pitch, the company had already donated $127,404 to help save the elephants.
Since launching, they have done about $7 million in sales over two years of business.
The sharks are all surprised at the number of sales. Lori Greiner asks what a pair of pants costs.
The pants retail for $24, and they net about $6 off each pair. As of now, 95% of sales come from their website, and 5% are in retail stores right now.
Lori asks how they drive traffic to their site. In response, the founders explain that they focus heavily on Facebook ad targeting and campaigns.
Impressively, their Facebook page has 230,000 followers, and their Instagram page has 116,000 followers. They also work with influencers and affiliate networks.
Mark Cuban asked about their advertising budget, and James explained that the previous month, they sold $434,000 in products and spent about $75,000 on advertising.
However, Robert Herjavec isn’t a fan of the product, and he is the first shark to leave the deal.
Mark doesn’t like that they rely so heavily on Facebook marketing. He’s out, too.
Kevin offers two deals: $500,000 as a line of credit at a 5% equity or $500,000 for 20% equity. He’ll also be their top model.
At this point, Lori wants to partner with another shark, so Kevin says she can apply to him for a $500,000 line of credit with 10% equity.
Meanwhile, Daymond John jumps in and offers $500,000 for 17.5% equity. The guys counter with 12% equity, but Daymond stands firm.
While negotiating with Daymond, Lori and Kevin go out.
Eventually, they settled for Daymond’s revised offer of $500,000 for 15% equity plus 2.5% advisory shares.
Now, let’s get The Elephant Pants update to see where the company is today.
Shark Tank The Elephant Pants Update
Our The Elephant Pants update found that the deal with Daymond John closed successfully.
As a result, the company reported $5 million in sales over two years and donated thousands of dollars (the specific amount was not revealed) to elephant conservation efforts.
Despite this early success, The Elephant Pants faced challenges that led to its closure.
By December 2018, the company’s social media activity ceased, and its website went offline in early 2019.
Our research on The Elephant Pants update found that James Brooks left the company in late 2017 to establish JB Financial.
Meanwhile, Nathan Coleman remained until the company’s closure.
It appears this will be our final The Elephant Pants update.
For more company updates from
Before you go, be sure to check out our list of all the Shark Tank Season 8 products.
Kimberly is a writer for Shark Tank Recap. She has written episode summaries and updates across multiple seasons of Shark Tank, with a focus on complete and accurate information since 2021. She believes that getting the business aspects of each deal correct is extremely important for viewers and fans. Her favorite Shark Tank products are The Wobbles and Rocketbook!