Tush Baby Hip Carrier Update | Shark Tank Season 10

Busy Mom Tammy Rant pitched her baby accessory during Shark Tank Season 10. Tush Baby is actually a hip-seat baby carrier, that does the job of mom or dad’s hip when carrying a baby. Will this innovative baby carrier bring forth a deal from any of the sharks? Find out in our Tush Baby update and pitch recap!

If you’re short on time, here’s a quick overview of what happened to Tush Baby after Shark Tank!

Tammy Rant appeared on Shark Tank Season 10, and ultimately walked away with a deal from Lori Greiner. Lori gave her $200,000 for 20% equity in her company. In terms of a Tush Baby update, the company is still still in business, and wildly successful. Their annual revenue is around $10 million.

Shark: Result:
Lori Greiner  Accepted deal for $200,000 for 20% equity
Daymond John  No offer
Kevin O’Leary No offer
Robert Herjavec  No offer
Mark Cuban No offer

Shark Tank Tush Baby Update

Tush Baby update

  • Entrepreneurs: Tammy Rant
  • Business: Baby Belly Strap / Baby Seats
  • Ask: $200,000 for 10% equity
  • Result: $200,000 for 20% equity
  • Sharks: Lori Greiner

Tammy Rant is a busy mom of two, with another baby on the way. With a little one on her hip at all times, her hip got tired, which is why she created the Tush Baby carrier.

Tushbaby - Safety-Certified Hip Seat Baby Carrier - Mom’s Choice Award Winner

TushBaby is a soft, ergonomic baby carrier that sits right above your hip. Fits 24-44 inch waist (add up to 24 more inches our Waistband Extender SOLD SEPARATELY), and weighs less than 1 pound. Just one safe, sturdy buckle to put it on. That’s it.

We earn a commission if you make a purchase, at no additional cost to you.

The Tush Baby carrier is basically like a big fanny pack, although it actually has a wedge-like seat for your little one to sit on. This takes the pressure off of mom or dad’s hip, while also giving the baby a comfortable place to sit.

Because so many of the baby carriers on the market today are complicated to use, Tammy created a simpler, model. It also conveniently can store diaper supplies, your wallet, and whatever else you need to have on hand.

The sharks wanted answers on the manufacturing costs and price points. It costs just under $22 to manufacture one unit, and Tammy also claimed that she was capable of selling the product online for $79, with free shipping.

After explaining that her company was only five weeks old after initially launching, she was happy to share that they’ve already sold 2,500 units.

Daymond John was the first to quickly make an offer to Tammy, offering her $200,000 for 10% equity, exactly what she was asking for.

Kevin O’Leary quickly cautioned Tammy to listen carefully for additional offers before jumping to accept Daymond’s offer.

Robert Herjeavec decided to drop out, because he wasn’t satisfied with the one product.

After Robert dropped out, Kevin offered Tammy $200,000 for 15% equity.

Mark Cuban decided to drop out shortly after Kevin made his offer, and it was also apparent that Daymond was growing very impatient after offering Tammy exactly what she wanted.

In the blink of an eye, Daymond and Kevin dropped out because Tammy was ignoring their generous offers.

Tammy begged Lori Greiner for an offer, and ultimately received an offer from her of $200,000 for 20% equity. She quickly accepted Lori’s offer, despite frustrating almost all of the remaining sharks.

Did everything work out for Tammy following Shark Tank? Keep reading our Tush Baby update to find out!

In terms of a Tush Baby update, after forcing herself into a deal on Shark Tank with Lori Greiner, unfortunately, the deal never got finalized. The good news is that the company redesigned its website, and came out with new variations of its product.

Tush Baby is still in business, with an estimated $10 million in annual sales. Products are available on Amazon, and through the Tush Baby website.

Since Shark Tank, they’ve broadly expanded their product line to include other baby accessories, and expanded their choices in carrier options.

A really neat thing about this company is that they give back. Not only do they donate Tush Baby carriers to families with children who have Cerebral Palsy, but they also offer a 25% discount to families with children who have special needs.

We love to hear about Shark Tank companies who find success, then give back to their community. Overall, we’d say that Tush Baby has managed to make their business dreams come true.

If we learn anything new about Tush Baby, we will certainly let you know. In the meantime, you can check out our other company updates from Season 10 Episode 9, by following the links below!

For even more on companies and products, be sure to stop by our Season 10 products page!

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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!