Tush Baby Hip Carrier Update | Shark Tank Season 10
Busy Mom Tammy Rant pitched her baby accessory during
If you’re short on time, here’s a quick overview of what happened to Tush Baby after
Tammy Rant appeared on
| Shark: | Result: |
| Lori Greiner | Accepted deal for $200,000 for 20% equity |
| Daymond John | No offer |
| Kevin O’Leary | No offer |
| Robert Herjavec | No offer |
| Mark Cuban | No offer |
Shark Tank Tush Baby Update
- Entrepreneurs: Tammy Rant
- Business: Baby Belly Strap / Baby Seats
- Ask: $200,000 for 10% equity
- Result: $200,000 for 20% equity
- Sharks: Lori Greiner
Tammy Rant is a busy mom of two, with another baby on the way. With a little one on her hip at all times, her hip got tired, which is why she created the Tush Baby carrier.
TushBaby is a soft, ergonomic baby carrier that sits right above your hip. Fits 24-44 inch waist (add up to 24 more inches our Waistband Extender SOLD SEPARATELY), and weighs less than 1 pound. Just one safe, sturdy buckle to put it on. That’s it.
The Tush Baby carrier is basically like a big fanny pack, although it actually has a wedge-like seat for your little one to sit on. This takes the pressure off of mom or dad’s hip, while also giving the baby a comfortable place to sit.
Because so many of the baby carriers on the market today are complicated to use, Tammy created a simpler, model. It also conveniently can store diaper supplies, your wallet, and whatever else you need to have on hand.
The sharks wanted answers on the manufacturing costs and price points. It costs just under $22 to manufacture one unit, and Tammy also claimed that she was capable of selling the product online for $79, with free shipping.
After explaining that her company was only five weeks old after initially launching, she was happy to share that they’ve already sold 2,500 units.
Daymond John was the first to quickly make an offer to Tammy, offering her $200,000 for 10% equity, exactly what she was asking for.
Kevin O’Leary quickly cautioned Tammy to listen carefully for additional offers before jumping to accept Daymond’s offer.
Robert Herjeavec decided to drop out, because he wasn’t satisfied with the one product.
After Robert dropped out, Kevin offered Tammy $200,000 for 15% equity.
Mark Cuban decided to drop out shortly after Kevin made his offer, and it was also apparent that Daymond was growing very impatient after offering Tammy exactly what she wanted.
In the blink of an eye, Daymond and Kevin dropped out because Tammy was ignoring their generous offers.
Tammy begged Lori Greiner for an offer, and ultimately received an offer from her of $200,000 for 20% equity. She quickly accepted Lori’s offer, despite frustrating almost all of the remaining sharks.
Did everything work out for Tammy following
In terms of a Tush Baby update, after forcing herself into a deal on
Tush Baby is still in business, with an estimated $10 million in annual sales. Products are available on Amazon, and through the Tush Baby website.
Since
A really neat thing about this company is that they give back. Not only do they donate Tush Baby carriers to families with children who have Cerebral Palsy, but they also offer a 25% discount to families with children who have special needs.
We love to hear about
If we learn anything new about Tush Baby, we will certainly let you know. In the meantime, you can check out our other company updates from Season 10 Episode 9, by following the links below!
For even more on companies and products, be sure to stop by our Season 10 products page!
Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!