Shake It Pup Dog Food Seasoning Update | Shark Tank Season 11
Entrepreneurs AJ Crook and Brett Maiolfi pitched their dog food seasoning during
If you’re short on time, here’s a quick overview of what happened to Shake It Pup after
AJ Crook and Brett Maiolfi appeared on
| Shark: | Result: |
| Mark Cuban | Accepted deal for $100,000 for 25% equity |
| Kevin O’Leary | $100,000 for 50% equity |
| Lori Greiner | $100,000 for 3% equity, with a $1/unit royalty, until paid back in full. Then royalty drops to $0.50 per unit in perpetuity |
| Maria Sharapova | No offer |
| Daymond John | No offer |
Shark Tank Shake It Pup Update
- Entrepreneur: Brett Maiolfi and AJ Crook
- Business: Dog food seasoning
- Ask: $100,000 for 20% equity
- Result: $100,000 for 25% equity
- Shark: Mark Cuban
AJ Crook and Brett Maiolfi met in second grade and have always bonded over their pets. It’s with this in mind that they created Shake It Pup, a line of dog food seasoning.
It’s nutritious, delicious, and includes a ton of different flavors to entice your dog. A cute pitch helps Shake It Pup make their case to the sharks.
The seasoning is great for picky dogs and also helps to keep your dog’s food exciting and nutritious. Additionally, the numbers are great for the sharks’ bottom line.
Shake It Pup has done about $105,000 in sales during its first year in business. Although there is a huge profit margin on each shaker, they are currently being produced in an apartment due to limited resources.
This limits their inventory capacity, and the company is facing marketing problems as well. Thankfully, the sharks can help with that.
Kevin O’Leary is the first to make an offer. He says that dog products sell like crazy and is interested in the company, despite mentioning that it has several problems.
He offers Brett and AJ $100,000 for 50% equity – a sharky deal, even for Kevin.
Daymond John is out, however. He thinks they could be copied, and doesn’t think the investment is for him as a result.
Guest shark Maria Sharapova is also out, stating that it’s a very niche market and she also finds the product too expensive as a dog food additive.
Lori Greiner wants to expand the business and makes an offer for $100,000 with a $1 per unit royalty. This royalty would last until the investment was met, after which the royalty would drop to $0.50 per unit in perpetuity, and all for 3% equity in the business.
However, she’s quickly overridden by Mark Cuban. Mark has experience in the field and has seen success before.
He offers Brett and AJ $100,000 for 25% equity in their company, which they quickly accept. Will the company perform well with dog owners who want to pamper their pets?
Keep reading our
We have some unfortunate news to share in our Shake It Pup update. The company is no longer in business.
Our Shake It Pup update found that in 2021, AJ left the company and Brett rebranded it to Snap Wag.
However, despite the re-brand, Brett wasn’t able to make things work and closed up shop.
This will be our final Shake It Pup update.
You can find the other company updates from Season 11 Episode 13 here:
For even more on companies and products, be sure to stop by our Season 11 products page!
Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!