Grill Charms Update | Shark Tank Season 1

Leslie Haywood encountered a typical grilling problem: confusing different types of cooked meats. To solve this, she invented Grill Charms – stainless steel markers that help distinguish different types of meats. Seeing the potential of her product, Leslie went to Shark Tank to seek an investment to grow her business. Let’s see how the negotiations go for Leslie in our Grill Charms update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Grill Charms after Shark Tank.

Leslie entered Shark Tank Season 1 to pitch her Grill Charms, seeking $50,000 for 25% equity. After an impressive pitch and several negotiations, she reached an agreement for a deal with Robert Herjavec for $50,000 for 25% equity.

In terms of a Grill Charms update, the company received an update segment in Season 2 where they revealed their licensing agreement with Fox Run Brands. Grill Charms is still in business at the time of writing.

Shark	Result
Robert Herjavec	Accepted offer of $50,000 for 25% equity
Kevin O’Leary	$50,000 for 20% equity and a 7% royalty
Kevin Harrington	$50,000 for 50% equity
Daymond John	No offer
Barbara Corcoran	No offer

 

Shark Tank Grill Charms Pitch

• Entrepreneur: Leslie Haywood
• Business: Grilling charms
• Ask: $50,000 for 25% equity
• Result:  $50,000 for 25% equity
• Shark: Robert Herjavec

Leslie pitched her product, Grill Charms, as an innovative solution to a common grilling issue: identifying different types of cooked meat.

With an investment, she aimed to scale production and expand her market presence, bringing Grill Charms to barbecue enthusiasts nationwide.

Grill Charms are small, reusable stainless steel tags designed to help grillers identify the doneness, marinade, or dietary preference of various cuts of meat.

These tags come in a variety of symbols that can be easily inserted into the meat before grilling.

Additionally, Grill Charms are made from high-quality stainless steel, which makes them resistant to corrosion and high temperatures. This ensures their longevity and safe use on the grill.

The product makes it easy for grill masters to keep track of various cooking preferences, ensuring each guest receives their desired dish.

Grill Charms are ideal for grill enthusiasts and home cooks looking for innovative grilling accessories.

Leslie had successfully sold her product in 103 independent retail stores worldwide, generating $60,000 in sales over the past 12 months. 

Further, each set of six charms was priced at $19.95.

Kevin O’Leary was the first shark to show interest, offering Leslie $50,000 in exchange for 50% equity and a 7% royalty.

Kevin Harrington made the same offer, minus the royalty.

Robert Herjavec offered to come in and split the equity with Kevin Harrington, putting up $30,000 of the $50,000 that Kevin offered.

Daymond John said he would go in with Kevin Harrington, and Robert was pushed out of the deal.

To clear the field, Barbara Corcoran went out because Leslie had plenty of good offers to consider.

Determined not to be defeated, Robert adjusted his offer to $50,000 for 25% equity, causing Kevin O’Leary to adjust as well. His new offer was $50,000 for 20% equity and a 7% royalty.

In the end, Leslie accepted Robert’s offer. Was this the right investment for Leslie at this time? Let’s find out in our Grill Charms update.

Shark Tank Grill Charms Update

Our research on the Grill Charms update found that the deal with Robert Herjavec eventually closed.

Leslie secured a licensing agreement with Fox Run Brands, a leading grilling solutions provider, in early 2013.

This strategic partnership enabled Grill Charms to significantly expand its market reach and ensure product availability during the peak gift-giving season of Christmas of the same year.

Our Grill Charms update found that Fox Run continued to distribute the product until around 2020, when the licensing agreement concluded.

While her LinkedIn profile still lists Leslie as the owner under Charmed Life Products LLC, recent findings suggest John Rinder is the current owner.

While details about the new agreement remain limited, it’s clear that Leslie’s innovative grilling solution continues to evolve.

However, Grill Charms products are still available on Amazon.

If we get another Grill Charms update, we’ll let you know.

Would you like to learn about the other companies featured in Season 1, Episode 7? Follow the links below for our other company updates from the episode.

• FunHouse Update
• Boogie Box Fitness Update
• Soy-Yer-Dough Update

Before you go, check out our Shark Tank Season 1 page for more updates.