FairyTail Pet Care update

FairyTail Pet Care For Weddings Update | Shark Tank Season 15

ByAndrew Smith

While working at a hotel in Tampa that hosted lots of weddings, Kelly Nova and Ilana Karcinski kept seeing couples struggle to include their dogs. There was no one to handle the pets, and it added stress to an already busy day. That’s when they created FairyTail Pet Care, a service that takes care of dogs during weddings so couples don’t have to. Will they get a deal? Find out in our FairyTail Pet Care update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to FairyTail Pet Care after Shark Tank.

Kelly and Illana appeared on Shark Tank Season 15, seeking $75,000 for 10% equity in their pet service. After their pitch, they made a deal with Barbara Corcoran for $75,000 for 22% equity.

In terms of a FairyTail Pet Care update, the company is still in business and received a nice boost in exposure after appearing on Shark Tank. At the time of this writing, the company has sold 20 franchise locations.

Shark:Result:
Barbara CorcoranAccepted deal for $75,000 for 22% equity
Kevin O’Leary$75,000 for 33.3% equity
Robert HerjavecNo offer
Lori GreinerNo offer
Mark CubanNo offer

Shark Tank FairyTail Pet Care Pitch

Shark Tank FairyTail Pet Care update
  • Entrepreneurs: Kelly Nova and Ilana Karcinski
  • Business: Pet care for weddings
  • Ask: $75,000 for 10% equity
  • Result: $75,000 for 22% equity
  • Shark: Barbara Corcoran

Kelly and Ilana entered the Tank with a pack of dogs and a pitch that instantly caught the sharks’ attention.

Their business, FairyTail Pet Care, offers pet coordination for weddings.

In addition, they handle transportation, outfit rentals, walking the dog, and anything else needed to include pets in the ceremony.

The goal is to take the stress off couples who want their dogs present on their big day.

The service starts at $600 for a three-hour minimum. Each extra hour costs $100. They launched in Tampa and have now expanded through franchising.

To join the franchise, it costs $12,500 to buy in. Kelly and Ilana collect 9% of gross sales from each franchise location.

At the time of their pitch, they had four operational locations and had sold 14 territories.

Their own bookings earned $123,000 in the past year with a 70% profit margin. Combined franchise revenue brought in another $80,000.

For context, their first franchisee, based in Las Vegas, made about $2,200 per month after nine months.

They said most of their marketing happens on TikTok, where pet and wedding content drives strong engagement.

Kevin O’Leary asked how customers find them. They pointed to their large TikTok following.

However, Robert Herjavec said the idea was cute but not investable and dropped out.

Similarly, Lori Greiner liked the creativity but didn’t see it scaling, so she passed.

Mark Cuban also liked the concept but didn’t think the numbers would ever get big enough to interest investors.

In response, Ilana then brought up their mission. The company donates part of its profits to animal shelters.

Barbara Corcoran asked how they choose franchisees. Kelly explained they accept only about 4% of applicants to ensure quality.

Meanwhile, Kevin questioned whether the franchisees could make enough to justify the investment. The founders said it’s more of a lifestyle business for people who love animals and weddings.

Despite the concerns, Barbara saw potential. She liked their cautious approach and believed there was a market for part-time pet lovers.

Following that, she offered $75,000 for 25% equity. Kevin followed with a competing offer of $75,000 for 33.3% equity.

Then, Kelly and Ilana countered Barbara at 15% equity. She declined. They tried again at 20%. Barbara agreed to do the deal at 22%.

Ultimately, Kelly and Ilana accepted Barbara’s offer and left with a deal.

Will things continue to go well for their business following Shark Tank? Keep reading our FairyTail Pet Care update to find out.

Shark Tank FairyTail Pet Care Update

Our FairyTail Pet Care update found that the deal with Barbara closed successfully. There were no delays or issues after filming.

After the episode aired in October 2023, traffic and bookings increased. Social media engagement also went up.

The company confirmed the deal online and used the exposure to boost its brand.

Our FairyTail Pet Care update found that the business kept its franchise model. Startup costs range from $12,500 to $37,800. At the time of writing, they’ve sold 20 territories.

Pricing stayed the same: $600 for three hours, $100 per extra hour, and $200 for each additional pet.

A quick look at the FairyTail Pet Care website revealed that as of now, the company still runs just four locations. The main hub is in Tampa Bay, Florida.

Their current franchise locations are in West Palm Beach, Florida, Las Vegas, Nevada, and Pittsburgh, Pennsylvania.

One thing remains unchanged. Their support for shelters has been unwavering, with over $20,000 donated with ongoing volunteer work.

As we get more news on a FairyTail Pet Care update, we will let you know!

In the meantime, check out our other company updates from Season 15 Episode 4:

Before you go, be sure to check out our list of all the Shark Tank Season 15 products.

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Andrew is a lifelong fan of Shark Tank and an entrepreneur at heart. He started Shark Tank Recap because he wanted a single place to track what happens to the companies, founders, and deals after they air on TV. With a sharp eye for business insights and a passion for all things Shark Tank, Andrew makes sure every recap is accurate, engaging, and fun.