Ooakshell Headwraps Update | Shark Tank Season 13

Mika Bertholdo couldn’t find headbands that were styled exactly how she liked them. As a result, she bought some fabric and started making her own. Her company, Ooakshell, is completely hers: she makes everything, packages it all, and does all of her own marketing. What will the sharks think of these smart headbands during the Season 13 pitch? Learn more during our Shark Tank Ooakshell update and pitch recap.

Shark Tank Ooakshell Headwraps

Ooakshell Update

  • Entrepreneur: Mika Bertholdo
  • Business: Hand-painted headbands with adjustable rings
  • Ask: $150,000 for 10% equity
  • Result: $150,000 for 20% equity
  • Shark: Emma Grede

Ooakshell’s headbands are all hand-painted at Mika’s home. As a result, she has great margins on her sales. The sharks were impressed when she revealed that she had $386,000 in sales in the year of filming, and that was only year-to-date sales.

She came to the tank seeking production help. She worked long hours to help realize her dream and needed a shark to teach her a better way.

Guest Shark Emma Grede loved the product. She offered $150,000 for 20% equity immediately. Mika countered for 13%, but Emma explained the value she’d bring to the business. As a result, Mika ends up accepting the original offer. What does that mean for Mika and her company? Find out in our Shark Tank Ooakshell update.

Research for our Ooakshell update didn’t reveal any new numbers or information. However, it appears that Mika is (or was) still doing all of her own marketing and production. People are dying to get their hands on these fashions, however, they’re flying off the shelves!

You can find our other company updates from Season 13 Episode 22 here:

Before you go, make sure to take a look at our other Season 13 company updates on our Season 13 products page.