Mika Bertholdo couldn’t find headbands that were styled exactly how she liked them. As a result, she bought some fabric and started making her own. Her company, Ooakshell, is completely hers: she makes everything, packages it all, and does all of her own marketing. What will the sharks think of these smart headbands during the Season 13 pitch? Learn more during our
Shark Tank Ooakshell Headwraps
- Entrepreneur: Mika Bertholdo
- Business: Hand-painted headbands with adjustable rings
- Ask: $150,000 for 10% equity
- Result: $150,000 for 20% equity
- Shark: Emma Grede
Ooakshell’s headbands are all hand-painted at Mika’s home. As a result, she has great margins on her sales. The sharks were impressed when she revealed that she had $386,000 in sales in the year of filming, and that was only year-to-date sales.
She came to the tank seeking production help. She worked long hours to help realize her dream and needed a shark to teach her a better way.
Guest Shark Emma Grede loved the product. She offered $150,000 for 20% equity immediately. Mika countered for 13%, but Emma explained the value she’d bring to the business. As a result, Mika ends up accepting the original offer. What does that mean for Mika and her company? Find out in our
Mika has also been able to hire an assistant and get a manufacturing space, allowing her to grow the business. She also shared that Emma has been a great partner to work with and has taught her tons of invaluable information about the fashion business.
The future looks very bright for our next Ooakshell update!
You can find our other company updates from Season 13 Episode 22 here:
Before you go, make sure to take a look at our other Season 13 company updates on our Season 13 products page.
Kimberly is a writer for Shark Tank Recap. She has written episode summaries and updates across multiple seasons of Shark Tank, with a focus on complete and accurate information since 2021. She believes that getting the business aspects of each deal correct is extremely important for viewers and fans. Her favorite Shark Tank products are The Wobbles and Rocketbook!