UMARO Bacon Update | Shark Tank Season 13
Most vegans miss bacon. Beth Zotter and Amanda Stiles came together to create the first plant-based bacon that tastes like the real thing—but it’s made from seaweed! They offer crispy and chewy varieties that taste very close to real bacon. After pitching it on
Shark Tank UMARO Update
- Entrepreneur: Beth Zotter and Amanda Stiles
- Business: Bacon made from seaweed
- Ask: $500,000 for 2% equity
- Result: $1 million for 7% equity
- Shark: Mark Cuban
After a pitch describing how seaweed-based proteins are the next, most sustainable option, the sharks tried the bacon. While most seemed to enjoy it, Robert spat it out. He said it works in a sandwich, but not on its own. The crispy version worked best, and the chewy one was lacking.
However, Beth and Amanda told the sharks that this was a prototype batch. It was the first plant-based bacon made from seaweed. While they had food service orders, the bacon didn’t have any sales numbers yet.
Robert Herjavec took issue with the valuation. He couldn’t see it, especially when they didn’t have sales. He dropped out. Guest shark Emma Grede agreed and went out as well.
Kevin O’Leary was interested, though. He offered them $500,000 for an 8% stake. When the sharks asked what equity they would consider, Beth and Amanda said they would be happy with $1 million for 8%.
Mark Cuban immediately made that offer. At the same time, Lori Greiner wanted in. She offered $500,000 for 4% equity, but with no dilution through funding rounds. Beth and Amanda asked Mark if he would do $1 million for 7% equity and he accepted.
Unfortunately, our UMARO update was unable to turn over any news since the episode just aired. However, according to the UMARO website, the bacon is coming to restaurants soon. No changes or additions have been made to the formula or what they’re offering.
We’re excited to see what our next UMARO update has in store in the future!
Curious about the other company updates from Season 13 Episode 18? Check them out below:
Meanwhile, you can check out our Season 13 products page for other Season 13 company updates.
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Kimberly is a writer for Shark Tank Recap. She has written episode summaries and updates across multiple seasons of Shark Tank, with a focus on complete and accurate information since 2021. She believes that getting the business aspects of each deal correct is extremely important for viewers and fans. Her favorite Shark Tank products are The Wobbles and Rocketbook!