Lord Von Schmitt Fashion Line Update | Shark Tank Season 11
Schuyler Ellers pitched his fashion line during
If you’re short on time, here’s a quick overview of what happened to Lord Von Schmitt after
Entrepreneur Schuyler Ellers appeared on
| Shark: | Result: |
| Robert Herjavec | No offer |
| Mark Cuban | No offer |
| Kevin O’Leary | No offer |
| Lori Greiner | No offer |
| Daymond John | No offer |
Shark Tank Lord Von Schmitt Update
- Entrepreneur: Schuyler Ellers
- Business: Crocheted clothing made from repurposed afghans
- Ask: $100,000 for 10% equity
- Result: No deal
- Shark: None
When Schuyler brought his crocheted fashions to the tank, the sharks tried them on and strutted around in an impromptu fashion show. They seemed to enjoy them, which is a trend among customers of Lord Von Schmitt.
Schuyler claims that crochet brings people back to a time when everything was groovy and times were simpler. He also believes that it makes everyone happier.
Apparently, he is a former English teacher who was living and working in Barcelona, Spain. While there, he took up crochet and eventually opened up an Etsy shop to sell his creations.
At some point, he realized that resale shops were inundated with crochet blankets, so he had a vision for turning them into clothing. He put them on his shop too, and before long, he was selling items so quickly that he could hardly keep up.
Further, his designs are recyclable, sustainable, and repurposed. The sharks get a good chuckle out of his personality, and rather quirky pitch.
Lori Greiner wants to know how a large quantity can be produced if the clothing products and accessories are made by hand. Schuyler replies that they’re created based on his designs, but made in Asia.
One of his products, a crochet parasol, costs him $30 to make and ship back to the US. He then sells it for $128 on his website.
Another item that he sells is a one-piece crochet suit, which costs him $50 to manufacture. He sells this for around $300, which seems surprising to Lori, as she laughs upon hearing this.
In terms of lifetime sales, he’s brought in $188,000 altogether.
Mark Cuban is the first to drop out because Schuyler isn’t charging enough money for his products. He wants Schuyler to see his work as art instead of fashion and thinks he should increase his prices to get further ahead.
Robert Herjavec goes out too, because he thinks Schuyler should focus more on the fashion aspect, and not less.
Unfortunately, it isn’t for Lori either, so she dropped out next.
Daymond John thought it was too early to make an investment. For that reason, he is also out.
Finally, Kevin O’Leary was the only shark remaining. However, he said the business was not investable, and didn’t make an offer.
Unfortunately, Schuyler was forced to leave
We have good news to share in our Lord Von Schmitt update. The company is still in business and has continued to grow thanks to the exposure from
It’s still a small company, but Schuyler has a very active Etsy shop with almost 3,500 sales. He also has a large social media following, where he can promote his new designs directly to his followers, which likely reduces advertising costs.
It also looks like Lord Von Schmitt took Mark’s advice, as their prices are higher than they were during filming.
If you’d like to check out some designs, be sure to stop by the Lord Von Schmitt website.
Would you like to learn about the other companies featured on Season 11 Episode 22? Follow the links below:
For even more on companies and products, be sure to stop by our Season 11 products page.
Kimberly is a writer for Shark Tank Recap. She has written episode summaries and updates across multiple seasons of Shark Tank, with a focus on complete and accurate information since 2021. She believes that getting the business aspects of each deal correct is extremely important for viewers and fans. Her favorite Shark Tank products are The Wobbles and Rocketbook!