Fried foods are a cornerstone of the American diet, and Holly Cooper is hoping to break into that market. Her food truck, Fried Green Tomatoes, is thriving, but she wants to scale the business to take on higher demand. Let’s look at how she did in the tank during Season 11 in our
Shark Tank Fried Green Tomatoes Update
- Entrepreneur: Holly Cooper
- Business: Fried food truck and retail batters
- Ask: $200,000 for 15% equity
- Result: $200,000 for 30% equity
- Shark: Barbara Corcoran
When Holly Cooper was suddenly let go from her corporate restaurant job, she decided to start her own food truck. Fried Green Tomatoes is successful in Nashville, with about $268,000 yearly from one location. She brought her business to the
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The sharks loved the food, but not all of them loved the business. Kevin O’Leary was the first to go out. He didn’t think it was investable for him and he hated the valuation. Lori Greiner followed as she liked healthy low-fat options, and fried foods weren’t for her.
Mark Cuban, on the other hand, thought that Holly needed to expand the business to 5-10 employees. He also didn’t think it was investable, so he went out.
Barbara Corcoran brought up Cousin’s Maine Lobster, a food truck she invested in. She knew a thing or two about franchising. Barbara offered $200,000 for 30% equity. Daymond John also made an offer: $200,000 for 25%. The downside was that he didn’t know anything about franchising.
Ultimately, Holly chose to go with Barbara’s deal. Find out what that means for the business today in our
During our research for our Fried Green Tomatoes update, we can across some bad news. The pandemic hit the food truck business hard. While the company is still in business, Holly’s brick-and-mortar location never opened. You can still find products and information about her truck on the Fried Green Tomatoes website.
Before you go, make sure to check out our other company updates from Season 11 Episode 20 here:
Curious about the other companies from Season 11? Find them on our Season 11 products page.