Fried Green Tomatoes Food Truck Update | Shark Tank Season 11
Holly Cooper pitched her food business during
If you’re short on time, here’s a quick overview of what happened to Fried Green Tomatoes after
Holly Cooper appeared on
| Shark: | Result: |
| Barbara Corcoran | Accepted a deal for $200,000 for 30% equity |
| Daymond John | $200,000 for 25% equity |
| Kevin O’Leary | No offer |
| Mark Cuban | No offer |
| Lori Greiner | No offer |
Shark Tank Fried Green Tomatoes Update
- Entrepreneur: Holly Cooper
- Business: Fried food truck and retail batters
- Ask: $200,000 for 15% equity
- Result: $200,000 for 30% equity
- Shark: Barbara Corcoran
Holly Cooper brought her food truck business, Fried Green Tomatoes, to
She actually has a long history in the food industry. This is because she previously owned a cafe, which she then sold to go into commercial sales.
However, when Holly was suddenly let go from her job, she decided to start her own food truck as a way to be in control of her life. Fried Green Tomatoes is successful in Nashville, but she hopes to expand to more trucks, and finally franchise the business.
As far as sales go, she makes $600-$800 per hour in her food truck. In fact, it is common to have customers waiting more than an hour to get their favorites.
Additionally, she sells her batter mix to 600 retailers nationwide. While some of the stores are big box retailers, she mostly sells to boutique shops.
Each mix costs $1.28 to make, and comes sealed, then wrapped in a fabric bag. She then sells the mixes for $8.99.
Further, in the year prior to filming, she made $268,000 in sales. This includes all sales from the mixes, plus the sales from the food truck.
Although Holly has had more than a dozen people interested in franchising, she doesn’t really know how to go about doing it, but it is her dream for the company. Ultimately, the sharks love the food, but not all of them love the business model or Holly’s plans for it.
Kevin O’Leary is the first to go out. He doesn’t think it is investable for him, plus he hates the valuation.
Lori Greiner ultimately follows out also, because she likes healthy, low-fat options, and fried foods aren’t for her.
Mark Cuban, on the other hand, thinks that Holly needs to expand the business to 5-10 employees. Although he also doesn’t think it is investable, he is also out.
Eventually, Barbara Corcoran brings up Cousin’s Maine Lobster, a food truck she invested in during a previous season of
Daymond John also makes an offer of $200,000 for 25% equity. The downside is that he doesn’t know anything about franchising.
Ultimately, Holly eventually chooses to go with Barbara’s deal. Find out what’s going on in the business today with our
In terms of a Fried Green Tomatoes update, our research uncovered that although the company is still in business, it seemed to have hit some road bumps during the pandemic.
Unfortunately, having a food truck business at that time was difficult, and it hurt sales. We also learned that her brick-and-mortar location never opened.
Despite this, Holly has managed to grow the business to around $1 million in annual revenue and is serving up fried comfort food to her happy customers.
You can purchase her batter mixes and find out information about her food truck on the Fried Green Tomatoes website. Holly also has some information listed on her website about opening a franchise.
If we get more news on a Fried Green Tomatoes update, we will let you know!
In the meantime, make sure to check out our other company updates from Season 11 Episode 20 here:
For even more on companies and products, be sure to stop by our Season 11 products page.
Kimberly is a writer for Shark Tank Recap. She has written episode summaries and updates across multiple seasons of Shark Tank, with a focus on complete and accurate information since 2021. She believes that getting the business aspects of each deal correct is extremely important for viewers and fans. Her favorite Shark Tank products are The Wobbles and Rocketbook!