The edible gift market is stagnant, and Shahira Marei wanted to change that. She thought of edible cookie shot glasses, perfect for milk, ice cream, sweet liquor, and any other beverage you can think of — and they make perfect gifts! Will the sharks eat this deal up during
If you’re short on time, here’s a quick overview of what happened to Dirty Cookie after
Shahira Marei appeared on
|Accepted deal of $500,000 for 25% equity, converts to 15% equity if goal of $6 million in revenue is achieved
|$250,000 as a loan with 8% interest and $250,000 for 25% equity
Shark Tank Dirty Cookie Update
- Entrepreneur: Shahira Marei
- Business: Cookie shot glasses for all beverages
- Ask: $500,000 for 5% equity
- Result: $500,000 for 25% equity, converts to 15% equity if goal of $6 million in revenue is achieved
- Shark: Robert Herjavec
Shahira Marei brought her giftable, edible shot glass company, Dirty Cookie, to
Dirty Cookie shot glasses are made of soft, chewy cookies and are compatible with most beverages. On the company website, Shahira sells customizable bundles with DIY holiday and event kits.
After three years with little to no success, Shahira pivoted to direct-to-consumer sales. In 2021, Dirty Cookie has $2.6 million in sales.
Unfortunately, each shot glass is handmade. This limits the stock and drives up production costs.
While the sharks seem to like the cookies, they hone in on issues with the business. Mark Cuban is the first to weigh in with two main points.
Firstly, the business model is lacking. Second, this product competes in a huge market against other gifts and edible products. For these reasons, he goes out.
Next, Kevin O’Leary jumps in to voice his opinions on Dirty Cookie. He hates the business model and also thinks that the cost of goods is way too high, and because of this, he is out, as well.
Likewise, Daymond John doesn’t see enough profit potential and the business model is dangerous. As a result, he goes out.
Robert Herjavec leaves in the same fashion. He states that Shahira is great, but there are obvious flaws in the business.
Lori Greiner, on the other hand, absolutely loves the concept. Despite all of the problems with the business, she offers $250,000 as a loan with 8% interest and $250,000 for 25% equity.
Shahira tries to counter but Robert ultimately interrupts the discussion.
Because he believes in her, Robert comes back into the deal for an offer of $500,000 for 30% equity. However, he says that if they hit their projected goal of $6 million in 2023, his equity share would drop to 15%.
As a result, Lori changes the terms of the equity portion of her offer to match. Shahira asks Robert if he would go down to 25% initial equity, which he accepts.
Shahira made a deal based on these unusual terms, but how is her company doing after the show? We’ll talk about that next in our Dirty Cookie update.
Our Dirty Cookie update research revealed that it has been featured on Food Network, Good Morning America, Today, and even Forbes! With coverage like that (and sales like she reported), Shahira is off to a great start.
Currently, some of her best repeat customers are big-name corporate clients who like to customize the shot glasses with company logos.
A variety of custom shot glass cookies can be ordered on the Dirty Cookie website, as well as a scrumptious array of stuffed cookie flavors. Unfortunately, she’s still making each order by hand, so once she’s able to automate production it could open up a whole new range of options.
In an interview with Tasting Table, Shahira says that her future plans include expanding globally into Canada in addition to an already established Egyptian franchise location.
With such a tasty and unique product in addition to big goals, we’re already looking forward to our next Dirty Cookie Update. We’re sure Shahira will come out on top when the cookie crumbles!
Have you seen our other company updates for Season 13 Episode 19? Get caught up here:
Before you go, make sure to take a look at our other Season 13 company updates on our Season 13 products page.
Kimberly is a writer for Shark Tank Recap. She has written episode summaries and updates across multiple seasons of Shark Tank, with a focus on complete and accurate information since 2021. She believes that getting the business aspects of each deal correct is extremely important for viewers and fans. Her favorite Shark Tank products are The Wobbles and Rocketbook!