We have an exciting Dreamland Baby update from
Shark Tank Dreamland Baby Update
- Entrepreneur: Tara Williams
- Business: Sleeping blankets for babies
- Ask: $100,000 for 10% equity
- Result: $100,000 for 22.5% equity
- Shark: Lori Greiner
Tara Williams came into the
Tara told the sharks that her company, Dreamland Baby, had nearly $30,000 in lifetime sales. About $25,000 of the sales came from a crowdfunding campaign that she hosted online. The other $5,000 came from customers online through her own website. Mark Cuban wasn’t too harsh on the sales number’s that she mentioned, although the other sharks were definitely more skeptical.
The sharks were skeptical and many of them dropped out right after the conclusion of her pitch. Kevin O’Leary was the first shark to drop out of the negotiations. It didn’t take long for the rest to follow. Robert Herjavec dropped out because he didn’t see a return on investment, while the others simply didn’t think it was the right investment for them.
The good news is that Lori Greiner seemed interested. Some discussions and negotiations went on between the two of them as Tara seemed set on trying to give up as little equity as possible.
Lori Greiner offered the enthusiastic and cheerful entrepreneur $100,000 for 25% equity. Soon after, Tara counter offered 20% equity. They ultimately met in the middle at $100,000 for 22.5% equity in Dreamland Baby.
If you’re interested in learning about a
Another interesting note that we discovered in this Dreamland Baby update is that even without closing the final deal with Lori, Dreamland Baby appears to be doing quite well. They have sold more than $9 million in lifetime sales and are thriving in several retail stores across the nation, including Target and Nordstroms, as well as online.
Finally, let’s take a look at our other company updates from Season 11, Episode 24:
Before you go, don’t forget to check out our Season 11 products page. You’ll find our other company updates for