Dreamland Baby Blankets Update | Shark Tank Season 11

Kimberly Elizabeth Graf May 28, 2022May 28, 2022

We have an exciting Dreamland Baby update from Shark Tank Season 11. Entrepreneur Tara Williams came onto the show to negotiate a deal for her unique sleeping blanket for babies. These high-quality sleeping sacks were a hit with the sharks and landed her a deal with Lori Greiner. Here’s a Shark Tank Dreamland Baby update.

Shark Tank Dreamland Baby Update

Entrepreneur: Tara Williams
Business: Sleeping blankets for babies
Ask: $100,000 for 10% equity
Result: $100,000 for 22.5% equity
Shark: Lori Greiner

Tara Williams came into the Shark Tank asking for $100,000 in exchange for 10% of her company, Dreamland Baby. After having trouble getting her newborn to fall asleep at night, she came up with this great idea. These specialized sleeping blankets comfort babies and help them get more rest throughout the night.

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Tara told the sharks that her company, Dreamland Baby, had nearly $30,000 in lifetime sales. About $25,000 of the sales came from a crowdfunding campaign that she hosted online. The other $5,000 came from customers online through her own website. Mark Cuban wasn’t too harsh on the sales number’s that she mentioned, although the other sharks were definitely more skeptical.

The sharks were skeptical and many of them dropped out right after the conclusion of her pitch. Kevin O’Leary was the first shark to drop out of the negotiations. It didn’t take long for the rest to follow. Robert Herjavec dropped out because he didn’t see a return on investment, while the others simply didn’t think it was the right investment for them.

The good news is that Lori Greiner seemed interested. Some discussions and negotiations went on between the two of them as Tara seemed set on trying to give up as little equity as possible.

Lori Greiner offered the enthusiastic and cheerful entrepreneur $100,000 for 25% equity. Soon after, Tara counter offered 20% equity. They ultimately met in the middle at $100,000 for 22.5% equity in Dreamland Baby.

If you’re interested in learning about a Shark Tank Dreamland Baby update, you’re in luck. Unfortunately, the final deal between Lori and Tara never closed. Tara still sells her specialized sleeping blankets for babies on her website.

Another interesting note that we discovered in this Dreamland Baby update is that even without closing the final deal with Lori, Dreamland Baby appears to be doing quite well. They have sold more than $9 million in lifetime sales and are thriving in several retail stores across the nation, including Target and Nordstroms, as well as online.

Finally, let’s take a look at our other company updates from Season 11, Episode 24:

Before you go, don’t forget to check out our Season 11 products page. You’ll find our other company updates for Shark Tank Season 11 here.

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Kimberly Elizabeth Graf

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Kimberly is a writer for Shark Tank Recap. She has written episode summaries and updates across multiple seasons of Shark Tank, with a focus on complete and accurate information since 2021. She believes that getting the business aspects of each deal correct is extremely important for viewers and fans. Her favorite Shark Tank products are The Wobbles and Rocketbook!