Bringing personality and expression into sports is incredibly important, especially for Jasmine Maietta. Her company, Round21, sells artist sports gear and NFTs through collaborations that benefit artists and athletes. After being pitched on
Shark Tank Round21 Update
- Entrepreneur: Jasmine Maietta
- Business: Artistic sports gear and NFTs
- Ask: $250,000 for 3% equity
- Result: $250,000 for 10% equity and 1.5% of NFT sales
- Shark: Kevin O’Leary
Jasmine Maiette loves basketball and appreciates the contributions of artists. On the backs of those interests, she created Round21. This company collaborates with artists to create artistic physical sports equipment as well as unique NFTs. It’s a business model not often seen on
During her pitch, Jasmine revealed that Round21 was projected to do $510,000 by the end of the year. The NFT side of the business was growing, contributing about $20,000 to total sales.
Lori Greiner was impressed with Jasmine but thought that other sharks might be better partners, so she went out. Robert Herjavec loved the business model, but he had trouble seeing the road to revenue. He said he wasn’t the right guy for her and went out.
Unfortunately, Daymond John said he was still working on fully understanding NFTs. He wasn’t sure about it yet, so he went out. Mark Cuban couldn’t understand why her sales were so low, especially compared with the valuation. He also had other interests that created a conflict, so he dropped out.
All roads led to Mr. Wonderful, and Kevin O’Leary shared that he knows a lot about NFTs. He understood the space but didn’t want to work for 3%. He made an offer: $250,000 for 15% equity. She tried to counter, but he refused. After some back and forth, they agreed on a deal for $250,000 for 10% equity and 1.5% of every NFT sale. Will the company flourish as a result? Find out in our Round21 update.
Our Round21 update research revealed that Jasmine has partnered with a host of sports-related companies, including NBALAB, Budwiser, Dick’s Sporting Goods, and Fanatics. They’ve also partnered with Coinbase and Bored Ape Yacht Club for the NFT side of the business. All of these partnerships only lend credibility to the unique business Jasmine is building. You can find out more at the Round21 website.
Don’t forget to check out the other company updates from Season 13 Episode 17. You can find them here:
Before you go, take a look at the other company updates from Season 13 on our Season 13 products page.