Round21 Sports Equipment Update | Shark Tank Season 13


Bringing personality and expression into sports is incredibly important, especially for Jasmine Maietta. Her company, round21, sells artist sports gear and NFTs through collaborations that benefit artists and athletes. After being pitched on Shark Tank Season 13, will the sharks see the value of this cutting-edge marketing? We’ll explain it all in our round21 update and recap.

If you’re short on time, here’s a quick overview of what happened to round21 after Shark Tank!

Jasmine Maietta appeared on Shark Tank Season 13 and left with a deal from Kevin O’Leary for $250,000 for 10% equity and 1.5% of NFT sales. In terms of a round21 update, the company is still in business, selling products on the company website and in retail locations like Dick’s Sporting Goods and art museum gift shops. Further, the company has formed strategic partnerships with major sports organizations including the NFLPA and the USWNT Players Association.

Shark: Result:
Kevin O’Leary Accepted deal of $250,000 for 10% equity and 1.5% of NFT sales
Mark Cuban No Offer
Lori Greiner No Offer
Robert Herjavec No Offer 
Daymond John No Offer

Shark Tank Round21 Update

Shark Tank round21 Update

  • Entrepreneur: Jasmine Maietta
  • Business: Artistic sports gear and NFTs
  • Ask: $250,000 for 3% equity
  • Result: $250,000 for 10% equity and 1.5% of NFT sales
  • Shark: Kevin O’Leary

Former pro player Jasmine Maietta loves basketball and appreciates the contributions of artists. On the backs of those interests, she created round21 to bring a new outlet for creative expression to sports equipment and apparel.

This company collaborates with artists to create artistic physical sports equipment as well as unique NFTs. It’s a business model not often seen on Shark Tank!

During her pitch, Jasmine reveals that round21 is projected to do $510,000 by the end of the year. The NFT side of the business is growing, contributing about $20,000 to total sales.

While she has an interesting pitch, the sharks aren’t quite seeing the goal line.

Lori Greiner is impressed with Jasmine but thinks other sharks might be better partners, so she goes out.

Robert Herjavec loves the business model, but he has trouble seeing the road to revenue. He says he isn’t the right guy for her and because of this, he goes out.

Unfortunately, Daymond John said he is still working on fully understanding NFTs. He isn’t sure about it yet, so he goes out, also.

Mark Cuban can’t figure out why her sales are so low, especially compared with the valuation. He also has other interests that create a conflict, so he drops out.

All roads led to Mr. Wonderful, and Kevin O’Leary shares that he knows a lot about NFTs. He understands the space but doesn’t want to work for 3%.

He makes an offer: $250,000 for 15% equity. Jasmine tries to counter, but he refuses.

After some back and forth, they agree on a deal for $250,000 for 10% equity and 1.5% of every NFT sale. Will the company flourish as a result? Find out in our round21 update.

Although we were unable to turn over new sales numbers, our round21 update research reveals that Jasmine has partnered with a host of sports-related companies. These partnerships include NBALAB, Budweiser, Dick’s Sporting Goods, and Fanatics.

Also, round21 has formed strategic partnerships with the NFLPA to create collectibles and with the USWNT Players Association for a unique spin on World Cup merchandise.

Additionally, the company recently released limited edition Keith Haring and Jean-Michele Basquiat basketball designs that are receiving rave reviews.

For the NFT side of the business, they’ve partnered with Coinbase and Bored Ape Yacht Club. All of these partnerships only lend credibility to the unique business Jasmine is building.

On the round21 website, you can purchase apparel, accessories, and equipment for sports like basketball, pickleball, ping pong, and more. You can also shop in-store across the country at retail spots such as Dick’s Sporting Goods and museum gift shops.

As far as the deal with Kevin goes, it’s unclear whether they were able to close. Regardless, it looks like Jasmine has a home run with her unique business model.

We can’t wait to see what other artistic collaborations will come with our next round21 update!

Don’t forget to check out the other company updates from Season 13 Episode 17. You can find them here:

Before you go, take a look at the other company updates from Season 13 on our Season 13 products page.

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Kimberly is a writer for Shark Tank Recap. She has written episode summaries and updates across multiple seasons of Shark Tank, with a focus on complete and accurate information since 2021. She believes that getting the business aspects of each deal correct is extremely important for viewers and fans. Her favorite Shark Tank products are The Wobbles and Rocketbook!