Kawaii Lighting Update | Shark Tank Season 13

Bad lighting can ruin your zoom calls, live streams, and more. Kawaii Lighting made a creative solution to that problem, with the added bonus of a cool reflection. These creative lights are adorable, but will the sharks agree during the Season 13 pitch?  We’ll talk about how the deal went down in our Shark Tank Kawaii Lighting update and pitch recap.

Shark Tank Kawaii Lighting Update

Kawaii Lighting Update

  • Entrepreneurs: Chloe Mae and Lan Bui
  • Business: Heart, cat, and star-shaped ring lights for influencers and content creators
  • Ask: $88,000 for 22% equity
  • Result: $100,000 for 22% equity, plus $5/unit royalty until funds are recouped
  • Shark: Barbara Corcoran

Kawaii Lighting was born in China when Chloe and Lan scoped out potential markets to bring to the United States. In 2020, their cute ring lights were born, and business has taken off. They sell direct-to-consumer and have $261,000 in lifetime sales. At the time of filming, they’d only been in business a year.

The sharks thought their sales weren’t bad. However, Mark Cuban went out first. The market was too competitive for him. Barbara loved the business and offered them more than they asked for. She offered $100,000 for 22% equity, plus a $10 royalty per light until her investment recouped. Lan thought the royalty was too much.

Kevin O’Leary offered $88,000 for 22%, with a $5 per light royalty until he got his money back. Emma Grede, the guest shark, dropped out because it wasn’t right for her. Lori Greiner followed, concerned about the competition.

In light of Kevin’s offer, Barbara lowered her royalty amount to $5 per unit and Chloe and Lan accepted her offer! Let’s see how they’re doing now in our Shark Tank Kawaii Lighting update.

Our Kawaii Lighting update revealed that many influencers love these lights. Even celebrities like Cardi B have shown support and shown off these lights in their social media posts. With exposure like that, Kawaii Lighting is going places!

Ready to check up on the other products from Season 13 Episode 22? Find our company updates here:

Before you go, don’t forget to check out our other company updates from Season 13 on our Season 13 product page.