Liberate Studio Update | Shark Tank Season 13
When it comes to staying fit, it’s important to keep your mental muscles in shape, too. Liv Bowser brought her mental health fitness business, Liberate Studio, into the tank during
If you’re short on time, here’s a quick overview of what happened to Liberate Studio after
Liv Bowser appeared on
| Shark: | Result: |
| Mark Cuban | No Offer |
| Lori Greiner | No Offer |
| Kevin O’Leary | No Offer |
| Robert Herjavec | No Offer |
| Daymond John | No Offer |
Shark Tank Liberate Studio Update
- Entrepreneur: Liv Bowser
- Business: Mental health fitness classes
- Ask: $200,000 for 10% equity
- Result: No deal
- Shark: None
Liv Bowser is committed to improving mental health one workshop at a time. Her company Liberate Studio offers a library of videos, journaling, and workshop activities in addition to live Zoom classes led by trainers.
Covid has taken a toll on individual mental health, and people don’t necessarily have the tools to manage the added stress and anxiety.
Although the sharks are interested in the service and impressed by her enthusiasm, the numbers tell a different story.
The subscription service costs $19 per month for access to the library, while live classes are $49 per month. Liv has managed to secure $50,000 in lifetime sales, 65% of which are corporate sales.
The sharks agree that scaling is an issue and that competitors are doing the same thing for more. Therefore, if she wants to pursue the B2B model, she should be charging more.
Mark Cuban is the first shark to drop out after sharing his concerns. Scaling is going to be impossible at this rate and he thinks Liv is undervaluing herself.
Robert Herjavec loves what Liv is doing, but it is too early. He can’t see a tangible return, so he’s out, too.
Next, Daymond John echoes the sentiments of Mark and Robert and drops out as well.
Lori Greiner loves the idea but thinks that Liv hasn’t fully realized the idea. Despite Liv’s pleas for support, Lori goes out.
Kevin O’Leary, on the other hand, absolutely hates the idea and tells Liv she should be doing something else.
While Liv’s positive approach and health-driven attitude were refreshing, unfortunately, Liberate Studio walked away without a deal.
Was Liv able to grow her mental wellness studio without a shark? Find out below in our Liberate Studio update.
During our Liberate Studio research, it appears that the company is thriving, with additional staff members and expanded course options. They’ve also provided wellbeing courses to more than 200 businesses.
The company has also been featured in publications such as The Washington Post, Forbes, and Business Insider.
Liberate Studio offers its library and class sign-ups on the company website. They also sell company swag like hats, shirts, and totes as well as mental fitness journals and digital journaling prompts.
So, it looks like Liv is succeeding in bringing mindfulness to the masses. With a worthy cause and a growing need for accessible mental health care, we think our next Liberate Studio update will show even more positive growth.
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Kimberly is a writer for Shark Tank Recap. She has written episode summaries and updates across multiple seasons of Shark Tank, with a focus on complete and accurate information since 2021. She believes that getting the business aspects of each deal correct is extremely important for viewers and fans. Her favorite Shark Tank products are The Wobbles and Rocketbook!