Range Beauty Update | Shark Tank Season 13

Women of color are often overlooked in the beauty space. Myisha Fantroy and Alicia Scott, founders of Range Beauty, hope to change that. Their brand is based on forgotten shades, overlooked skincare conditions, and specialized products to help women of color shine. Will their Shark Tank Season 13 pitch interest the sharks? Find out in our Range Beauty update and recap.

If you’re short on time, here’s a quick overview of what happened to Range Beauty after Shark Tank!

Myisha Fantroy and Alicia Scott appeared on Shark Tank Season 13 and left with a deal from Lori Greiner and Emma Grede for $150,000 for 20% equity. In terms of a Range Beauty update, the company is still in business, selling their inclusive makeup products directly through its website. Further, Range Beauty was selected as a participant in Sephora’s 2023 Accelerate Brand Incubator Program, which has a mission to create a more representative beauty space.

Shark: Result:
Lori Greiner and Emma Grede Accepted deal of $150,000 for 20% equity
Mark Cuban No Offer
Kevin O’Leary No Offer
Barbara Corcoran No Offer

Shark Tank Range Beauty Update

Shark Tank Range Beauty Update

  • Entrepreneurs: Myisha Fantroy and Alicia Scott
  • Business: Inclusive makeup and skincare products
  • Ask: $150,000 for 6% equity
  • Result: $150,000 for 20% equity
  • Sharks: Lori Greiner and Emma Grede

Alicia Scott and Myisha Fantroy’s company Range Beauty makes makeup and skincare products exclusively for forgotten skin types. Their foundation comes in 21 shades often overlooked by major cosmetic companies and is made to address issues faced by people of color in particular.

Myisha and Alicia put their best feet (and faces) forward during their pitch to the sharks. Their story of entrepreneurship is inspiring, and the numbers didn’t hurt either.

In 2020, Range Beauty earned $330,000 in sales — not too shabby for a completely original cosmetics company. They got into Target stores in the same year and consistently sold out.

After their impressive pitch, the sharks seem to be happy with both the sales numbers and their entrepreneurial spirit.

However, Mark Cuban leaves the deal straightaway. Unfortunately, cosmetics aren’t his wheelhouse, and he doesn’t know how to use the products (except for the hand mirror).

Next, Barbara Corcoran chimes in. She doesn’t see where she could make a difference in the company, and because of this, she is out.

Although he is usually hard on cosmetics brands, Kevin O’Leary follows Barbara and takes a graceful bow out of the deal. He isn’t their shark, but he let them know how impressed he was with what they’d achieved thus far.

Lastly, this leaves Lori Greiner and guest shark Emma Grede, who have a chat while the other sharks are exiting the deal.

Consequently, they decide to go in together on a deal and offer $150,000 for 20% equity. Since Myisha and Alicia would be getting two sharks, the equity increase makes sense.

After trying to negotiate, Myisha and Alicia ultimately accepted Lori and Emma’s deal. With two sharks on their team, how is the company doing now? Find out in our Range Beauty update.

Before their Shark Tank pitch, media outlets had already noticed Range Beauty, and it had earned a place in a curated 2021 NYFW beauty box celebrating Black-owned beauty brands.

Not only has Range Beauty received praise for being the first Black woman-owned company to land a Shark Tank deal, but the publicity from the show and the low entry cost gave sales a boost right away.

For one thing, immediately after the show aired Range Beauty received 1,000 orders for its True Intentions Hydrating Foundation Sample Kit which retails for $23, according to Beauty Independent.

Additionally, the company had several coupons and deals on its website to promote its Shark Tank debut.

Although it has occasional retail popups, the company continues to do the majority of its business directly to consumers through the Range Beauty website.

In addition to the Shark Tank effect, Alicia is focusing on growing the company’s social presence. So far, Range Beauty has a hefty 65,000 Instagram followers and is taking advantage of TikTok for viral social media marketing.

In a Range Beauty update interview with Shopify, Alicia says her top three goals for the future are gaining a retail presence, expanding into skin care products, and being the “go-to makeup brand for reactive skin.”

Not surprisingly, it looks like Range Beauty is well on its way to achieving these goals. In an exciting Range Beauty update, Alicia was selected as part of the Sephora Accelerate brand incubator program for 2023.

With big goals and two sharks on its side, undoubtedly our next Range Beauty update will show the company making big moves in the beauty world.

Curious about the other product updates from Season 13 Episode 14? Before you go, check them out here:

For more company updates from Shark Tank Season 13, take a look at our Season 13 products page.

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Kimberly is a writer for Shark Tank Recap. She has written episode summaries and updates across multiple seasons of Shark Tank, with a focus on complete and accurate information since 2021. She believes that getting the business aspects of each deal correct is extremely important for viewers and fans. Her favorite Shark Tank products are The Wobbles and Rocketbook!