There’s a representation gap in the children’s clothing market. African prints are expensive or inauthentic, so mom Temidayo Adedokun set out to make a change. Her clothing is soft, washable, and represents real prints from Africa. Which shark is ready to make a deal during
Shark Tank Ade + Ayo Update
- Entrepreneur: Temidayo Adedokun
- Business: Affordable African print clothing for children
- Ask: $175,000 for 10% equity
- Result: $200,000 for 33.3% equity + $500,000 line of credit
- Shark: Barbara Corcoran
Ade + Ayo seeks to help children be proud of their African culture. They use prints, fabrics, and traditional toys and aesthetics to help introduce children to their rich heritage.
The sharks were impressed by Temidayo’s pitch about her clothing brand. After she finished, they all remarked that the clothing was soft and colorful. Temidayo revealed that after 11 months of business, Ade + Ayo had $160,000 in sales. They saw a huge potential for growth.
Of course, some of the sharks weren’t sure about their valuation. Daymond John worried about the company’s growth and how he might get his money back over time.
However, Kevin O’Leary was the first to go out. He said he couldn’t add value to the company. Mark Cuban was in the same boat. Clothing wasn’t his wheelhouse, so he went out as well.
Lori Greiner didn’t agree with what they’d do with the money. She went out because she didn’t think they needed more staff. Daymond loved the product, but the amount was too much for him. He went out, too.
This left Barbara Corcoran. She thought they had a ton of potential, but they were underestimating what they need to succeed. Her initial offer was $175,000 for 33.3% equity, plus a $500,000 line of credit.
Temidayo countered for $200,000 at 30% equity plus the same line of credit. Barbara was firm at 33.3%, but she agreed with the higher dollar amount.
After some indecision, Temidayo accepted the deal of $200,000 for 33.3% equity + $500,000 line of credit. Where does that leave the company? Find out in our Ade + Ayo update.
Our Ade + Ayo update revealed that there was so much more to this company that meets the eye! In addition to their beautiful prints on children’s clothing, they sell stuffed animals made with their fabrics (as well as crocheted). They have baskets, nursery items, and accessories that tie in with their theme as well.
As a company, Ade + Ayo have been featured in Vanity Fair, the Today show, Good Morning America, The Good Trade, and more. This brand is making waves and we can’t wait for our next update.
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For more product and company updates from Season 13, make sure you check out our Season 13 products page.