The Real Elf Update | Shark Tank Season 13

Do you want to send a personal message from an elf this holiday season? If so, Tommy Holl has the solution for you. On the Shark Tank Season 13 holiday episode, Tommy presents The Real Elf, a social media personality specializing in live events, ‘elfies’, and other festive messages. Did the sharks find his pitch too sweet to resist? Find out in our The Real Elf update.

If you’re short on time, here’s a quick overview of what happened to The Real Elf after Shark Tank!

Tommy Holl appeared on Shark Tank Season 13 and left with a deal from Barbara Corcoran for $50,000 in cash and $75,000 as a loan for 35% equity. Further, half the sales to a charity of Tommy’s choice. In terms of The Real Elf update, Tommy is still in business, with an up-to-date website and social media promoting his services including Elf Grams and in-person appearances. Further, The Real Elf continues to use his platform and revenue to provide support for cancer patients through Imerman Angels.

Shark: Result: 
Barbara Corcoran Accepted deal of $50,000 in cash, $75,000 as a loan for 35% equity with half the sales to a cancer charity
Mark Cuban No Offer
Lori Greiner No Offer
Kevin O’Leary No Offer
Daymond John No Offer

Shark Tank The Real Elf UpdateShark Tank Real Elf Update

  • Entrepreneur: Tommy Holl
  • Business: “Elf-gram” personal holiday messages
  • Ask: $125,000 for 25% equity
  • Result: $50,000 in cash, $75,000 as a loan for 35% equity as long as half the sales go to a cancer charity.
  • Shark: Barbara Corcoran

The Real Elf, Tommy Holl, starts his memorable Season 13 pitch by popping out of a present, giving the sharks immediate laughs. His holiday-themed service offers personalized digital messages, party appearances, corporate events, and more.

The backbone of this business is Tommy himself. Because of his likable personality, he instantly wins over the sharks. However, they are a bit confused by his business model.

Currently, The Real Elf brings in sales of around $20,000 per Christmas season. Customers can order a personalized message, an ‘elfie,’ or book him for an in-person appearance.

Each video costs about $50, with more expensive options available. Tommy didn’t have year-round profits yet, but he hopes to include additional holiday personalities in the future.

While the sharks acknowledge that he’s a great entertainer, some speculate that he doesn’t have a plan.

Kevin O’Leary remarks that he needs a larger social media presence, as Tommy only has about 10,000 followers across social media.

Mark Cuban also raises concern about how much effort Tommy is putting in.

Tommy also works a full-time job, which impacts his ability to devote enough time to the business. Because of this, Mark goes out.

Kevin swiftly follows, going out as well.

Tommy interjects that he wants to make an app for the business that would go viral. However, the sharks disagree. They believe social media would be enough.

Even though she finds him adorable, Lori Greiner just doesn’t think it’s a business for her. So, she drops out next.

Likewise, Daymond John doesn’t think Tommy needs a partner and goes out, too.

This leaves Barbara Corcoran, who notes that all of the sharks are charmed by him. She is, too.

She hones in on a comment he made earlier in the pitch about raising money for a cancer charity. Tommy reveals that he is a cancer survivor and that raising money for cancer charities is important to him.

As a result, Barbara makes an offer. She proposes $50,000 in cash and $75,000 as a loan for 35% equity. However, she wants half of his sales to go to a cancer charity of his choice.

Tommy, of course, agrees. But, how does his business fare after appearing on Shark Tank? Find out in our The Real Elf update.

With so much charm, of course, Tommy continues to keep busy during the holiday season. On his The Real Elf website, you can order elf-grams and visit pop-up “elfie” events around Chicago.

Additionally, he continues to use his platform to give valuable awareness and funding for Imerman Angels, a service that provides support to cancer patients.

Though research for our The Real Elf update didn’t turn over any new financial information since the show aired, without a doubt, Tommy will continue to spread Christmas cheer for many holiday seasons to come.

Before you go, check out our other company updates from Shark Tank Season 13 Episode 8:

For other Shark Tank Season 13 company updates, make sure to visit our Season 13 products page.

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Kimberly is a writer for Shark Tank Recap. She has written episode summaries and updates across multiple seasons of Shark Tank, with a focus on complete and accurate information since 2021. She believes that getting the business aspects of each deal correct is extremely important for viewers and fans. Her favorite Shark Tank products are The Wobbles and Rocketbook!