Dates are a magical, ancient fruit that’s really been hitting the market hard lately. There are a ton of date-based spreads and snacks, but Diana Jarrar’s chocolate-covered dates, MagicDates, are different. These bites are available in multiple varieties, and they are incredibly indulgent. After pitching it on
Shark Tank MagicDates Update
- Entrepreneur: Diana Jarrar
- Business: Date-based snack bites
- Ask: $150,000 for 10% equity
- Result: $150,000 for 33.3% equity
- Shark: Kevin O’Leary
MagicDates became a passion for Diana when she was studying international human rights. She launched the company in 2018 with mild success and in 2021, the company was projected to do $175,000 in sales. However, Diana wasn’t doing direct-to-consumer sales until recently.
- 🌴 ALL NATURAL INGREDIENTS, ZERO ADDED SUGAR- Walnuts, dates, shredded...
- 🙂 NON-GMO, PALEO-FRIENDLY- Your ancestors would love this nutrient-dense...
The sharks thought the dates were great, but most didn’t want to make a deal. Mark Cuban was the first to go out. He didn’t see something special with the company, so he couldn’t invest. Robert Herjavec wasn’t seeing the growth he wanted, so he was out, too.
Likewise, Daymond John wasn’t in the dates space. He went out. Lori Greiner, on the other hand, thought the market was oversaturated and very competitive, so she went out.
This left Kevin O’Leary. Kevin didn’t like the sales but made an offer anyway. He offered $150,000 for 33.3% equity. Diana tried to counter for 20%, but Kevin wouldn’t budget. Eventually, she accepted his offer and MagicDates left
Now it’s time for the fun part, our MagicDates update! While we couldn’t find any new sales numbers, there’s no doubt that Diana has received an influx of sales since appearing on
If we get more news on a MagicDates update, we will be sure to let you know!
Before you go, check-in on the other company updates from Season 13 Episode 17:
Don’t forget to take a look at our other company updates from Season 13 on our