Dates are a magical, ancient fruit that’s really been hitting the market hard lately. There are a ton of date-based spreads and snacks, but Diana Jarrar’s chocolate-covered dates, MagicDates, are different. These bites are available in multiple varieties, and they are incredibly indulgent. After pitching it on
If you’re short on time, here’s a quick overview of what happened to Magic Dates after
Diana Jarrar appeared on
|Accepted deal of $150,000 for 33.3% equity
Shark Tank MagicDates Update
- Entrepreneur: Diana Jarrar
- Business: Date-based snack bites
- Ask: $150,000 for 10% equity
- Result: $150,000 for 33.3% equity
- Shark: Kevin O’Leary
Diana Jarrar looked to her Syrian culture to make connections and foster friendships when she moved to L.A., and channeled that into her snack food company. MagicDates, uses the healthy, ancient fruit in its sweet and delicious snacks.
Magic Dates became a passion for Diana while studying international human rights. She launched the company in 2018 with mild success and in 2021, the company was projected to do $175,000 in sales.
However, Diana wasn’t doing direct-to-consumer sales until recently.
The sharks think the dates are great, but most are hesitant to make a deal.
Mark Cuban is the first to go out. He doesn’t see something special with the company, so he can’t invest.
Alternatively, Robert Herjavec isn’t seeing the growth he wants, so he goes out, too.
Likewise, Daymond John just isn’t in the dates space. Because of this, he goes out.
Lori Greiner, on the other hand, thinks the healthy snack market is oversaturated and very competitive. Therefore, she is out, as well.
Diana waits until the end of the pitch to reveal new branding, which Mark thinks is too much too soon. Lori also chimes in suggesting that Diana might want to go back to pursuing the important and needed work of human rights law.
This leaves Kevin O’Leary as the only shark who might take a bite. Kevin doesn’t like the sales to date but surprisingly makes an offer anyway.
He offers $150,000 for 33.3% equity — much higher than Diana’s initial ask of 10%. Diana tries to counter for 20%, but Kevin refuses to budge.
Eventually, she accepts his offer and Magic Dates leaves
Now it’s time for the fun part, our Magic Dates update!
As of 2023, Magic Dates has an estimated net worth of $600,000. There’s no doubt that an influx of sales since appearing on
Also, it looks like Diana made the right choice by partnering with Kevin. She’s rapidly expanded into retail locations around the greater Los Angeles area and across the country.
In an interview with Forbes, Kevin goes into more detail about why he wanted to team up with Diana and Magic Dates.
He states that he has the most success working with female entrepreneurs, and he connects with the cultural history of dates and sees a future for them as a healthy snack alternative for moms and families.
As far as goals go, he says, he wants to see Diana get to $150 million in sales, and having a shark on her side is a big boost to helping her get there.
So, it looks like with Kevin on her team, the company will likely only continue to grow and expand until it takes over the date market.
If we get more news on a Magic Dates update, we will be sure to let you know!
Before you go, check-in on the other company updates from Season 13 Episode 17:
Don’t forget to take a look at our other company updates from Season 13 on our
Kimberly is a writer for Shark Tank Recap. She has written episode summaries and updates across multiple seasons of Shark Tank, with a focus on complete and accurate information since 2021. She believes that getting the business aspects of each deal correct is extremely important for viewers and fans. Her favorite Shark Tank products are The Wobbles and Rocketbook!