MagicDates Snack Bites Update | Shark Tank Season 13

Dates are a magical, ancient fruit that’s really been hitting the market hard lately. There are a ton of date-based spreads and snacks, but Diana Jarrar’s chocolate-covered dates, MagicDates, are different. These bites are available in multiple varieties, and they are incredibly indulgent. After pitching it on Shark Tank Season 13, will the sharks take a bite out of this company? Find out in our MagicDates update and recap.

Shark Tank MagicDates Update

MagicDates Update

  • Entrepreneur: Diana Jarrar
  • Business: Date-based snack bites
  • Ask: $150,000 for 10% equity
  • Result: $150,000 for 33.3% equity
  • Shark: Kevin O’Leary

MagicDates became a passion for Diana when she was studying international human rights. She launched the company in 2018 with mild success and in 2021, the company was projected to do $175,000 in sales. However, Diana wasn’t doing direct-to-consumer sales until recently.

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The sharks thought the dates were great, but most didn’t want to make a deal. Mark Cuban was the first to go out. He didn’t see something special with the company, so he couldn’t invest. Robert Herjavec wasn’t seeing the growth he wanted, so he was out, too.

Likewise, Daymond John wasn’t in the dates space. He went out. Lori Greiner, on the other hand, thought the market was oversaturated and very competitive, so she went out.

This left Kevin O’Leary. Kevin didn’t like the sales but made an offer anyway.  He offered $150,000 for 33.3% equity. Diana tried to counter for 20%, but Kevin wouldn’t budget. Eventually, she accepted his offer and MagicDates left Shark Tank with a deal.

Now it’s time for the fun part, our MagicDates update! While we couldn’t find any new sales numbers, there’s no doubt that Diana has received an influx of sales since appearing on Shark Tank. Further, with Kevin on her team, the company will likely only continue to grow and expand until it takes over the date market.

If we get more news on a MagicDates update, we will be sure to let you know!

Before you go, check-in on the other company updates from Season 13 Episode 17:

Don’t forget to take a look at our other company updates from Season 13 on our Shark Tank Season 13 products page.