Blendtique Wine Company Update | Shark Tank Season 8
Most winery visits end with a couple of tastings and a few bottles to go—fun but far from immersive. That’s why Billy Dim created Blendtique, a platform where people can mix their own wine blends right from home, turning every bottle into something personal. Whether for weddings, special events, or custom labels, Blendtique brings a whole new way for wine lovers to connect with their glass. So, will the sharks raise a glass to Billy’s innovative idea? Dive into our Blendtique update and pitch recap to find out.
If you’re short on time, here’s a quick overview of what happened to Blendtique after
Billy entered
In terms of a Blendtique update, the company leveraged its exposure on
| Shark | Result |
| Lori Greiner | Accepted offer of $250,000 loan at 8% interest, plus 10% equity |
| Kevin O’Leary | No offer |
| Mark Cuban | No offer |
| Barbara Corcoran | No offer |
| Robert Herjavec | No offer |
Shark Tank Blendtique Pitch
- Entrepreneur: Billy Dim
- Business: Custom wine blending kits
- Ask: $250,000 for 10% equity
- Result: $250,000 loan at 8% interest, plus 10% equity
- Shark: Lori Greiner
Billy entered
He sought an investment to expand production and streamline distribution to meet the growing demand for his unique product.
Blendtique offers wine blending kits that let users create custom wine blends at home.
Customers can easily buy kits from the Blendtique website or Amazon, with options at different price points.
The kits include all the tools and instructions needed, making blending simple and accessible. They also come with refills and custom labels for a personalized touch.
To reach more wine lovers, Blendtique partners with venues like Celebrity Cruises.
These partnerships offer customers in-person blending sessions, expanding the experience beyond home use.
The main customers are wine enthusiasts, event planners, and those wanting a custom wine for special occasions.
After his presentation, he then invites Barbara Corcoran and Kevin O’Leary onstage for a head-to-head wine-blending competition.
The sharks take part in a blind taste test of each blend, and Barbara wins.
Billy then shares his business numbers, revealing he’s made $200,000 in sales over two years, with each blending kit selling for $99 at a production cost of $35.
Mark Cuban is the first shark out. He says the business model is not scalable.
Robert Herjavec, in turn, thinks Billy isn’t focused enough and he exits the negotiations as well.
Kevin also exits, doubting the feasibility of selling wine at $25 per bottle.
Barbara probes further, asking how many kit buyers also purchase wine, and Billy admits only 15% do.
Concluding that he’s not generating enough wine sales, upon hearing this, Barbara goes out.
Lori Greiner, however, sees potential in the product but challenges Billy to reduce the price to $9.
When he agrees, she counters with an offer of $250,000 for 30% equity. Billy discloses he has a partner and proposes 15% equity instead.
Lori counters with 25%, but as he reveals he only holds 49% of the company, she modifies her offer to a $250,000 loan at 8% interest for 10% equity.
Billy accepts and leaves with a deal.
Find out in our Blendtique update if this was the right move for Billy.
Shark Tank Blendtique Update
Our Blendtique update found that the deal with Lori Greiner was not finalized, as is common with many agreements made on the show.
Despite this, Blendtique saw considerable growth. The company broadened its product line, offering various blending kits at different price points.
This expansion made the wine blending experience more accessible to a wider audience.
Notably, Blendtique hosts private events for individuals and groups, offering hands-on wine-blending experiences.
They also collaborate with vineyards and winemakers throughout Central California to source wines for custom creations.
These custom blends cater to occasions like weddings and offers unique selections for restaurants seeking distinctive offerings.
Our research on the Blendtique update found that the company’s annual revenue has grown to around $4 million as of this writing.
If we get another Blendtique update, we will let you know!
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Before you go, be sure to check out our list of all the Shark Tank Season 8 products.
Kimberly is a writer for Shark Tank Recap. She has written episode summaries and updates across multiple seasons of Shark Tank, with a focus on complete and accurate information since 2021. She believes that getting the business aspects of each deal correct is extremely important for viewers and fans. Her favorite Shark Tank products are The Wobbles and Rocketbook!