Shark Tank Sleep Styler Update
- Entrepreneur: Tara Brown
- Business: Plush rollers for straightening and curling hair
- Ask: $75,000 for 20% equity
- Result: $75,000 for 25% equity
- Shark: Lori Greiner
Using The Sleep Styler, women can keep their hair looking beautiful and healthy without doing anything. The Sleep Styler is a plush roller that straightens and curls your hair without much effort. They’re so convenient that you can even use the rollers while you’re eating or watching TV.
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After seeing Tara Brown introduce the product and demonstrate the benefits, the sharks couldn’t help but feel impressed. They were even more amazed by the fact that Tara was able to raise $47,000 after a one-month Kickstarter campaign. She’d sold $6,000 worth of products in less than a month.
In addition to this, the sharks saw Tara’s commitment; she enrolled in fashion school to learn how to sew, which was astounding when you consider that she was already an accomplished ophthalmologist.
Before any of the other sharks could even react, Lori Greiner swept in and offered Brown $75,000 for 30%. Tara then countered Greiner by lowering the equity ask to 25% and the rest is history.
It’s been several years since Tara shook hands with Lori in the
Just a day after Brown received funding from Lori Greiner, The Sleep Styler made $1.5 million in sales. Three days after this, Lori’s company took over the manufacturing side of the business so that it could be distributed to several retail outlets such as Amazon, Walmart, QVC, and more. The Sleep Styler has made more than $100 million in sales over the years, making it one of the most popular products ever on
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