The Sleep Styler Update | Shark Tank Season 8
Tara Brown created The Sleep Styler to solve the challenge of drying and styling hair without damage from blow dryers. Using absorbent microfiber tubes that shape the hair as it dries overnight, her product offers a simple, heat-free styling solution. Now, she seeks a shark’s support to bring this time-saving invention to a larger market. Will a shark see the potential? Find out in our The Sleep Styler update and pitch recap.
If you’re short on time, here’s a quick overview of what happened to The Sleep Styler after
Tara entered
In terms of The Sleep Styler update, the company capitalized on substantial media coverage and strategic retail partnerships. Further, they also achieved over $100 million in sales by 2019, solidifying their position as one of
| Shark | Result |
| Lori Greiner | Accepted offer of $75,000 for 25% equity |
| Kevin O’Leary | No offer |
| Mark Cuban | No offer |
| Barbara Corcoran | No offer |
| Robert Herjavec | No offer |
Shark Tank The Sleep Styler Pitch
- Entrepreneur: Tara Brown
- Business: Plush rollers for straightening and curling hair
- Ask: $75,000 for 20% equity
- Result: $75,000 for 25% equity
- Shark: Lori Greiner
Tara confidently entered
Next, she told the sharks that the average woman spends about an hour styling her hair in the morning.
Amazon productThe Sleep Styler is a set of heat-free rollers that can curl hair while you sleep.
Moreover, Tara explained to the sharks that the rollers are made of soft, absorbent yoga towel fabric and memory foam, which makes them comfortable enough to sleep in.
This plush material dries without drying out your hair, so curls come out shiny and silky.
In addition, The Sleep Styler could replace the traditional flat iron, blow dryer, and curling iron, creating luscious curls without the risk of irreversible heat styling damage.
She showed her dedication by enrolling in fashion school to learn manufacturing and sewing for The Sleep Styler, all while balancing her roles as a mom and doctor.
The sharks were impressed by her dedication, the product, and its benefits.
Curious, Kevin O’Leary asked her what her sales look like. Tara explained that she had begun a Kickstarter campaign two months prior.
Notably, she met her funding goal of $10,000 in the first 24 hours and closed it at $47,000.
Afterward, once the Kickstarter campaign ended, she sold $6000 worth of products on her website exclusively.
Each package of eight is retailed for $39 and costs just under $10 each to make.
Then, Lori Greiner asked her how much she had invested, and Tara admitted that she had invested $100,000 of her own money.
At this point, Robert Herjavec asked Tara why she was seeking the $75,000.
She explained that while she could invest the money herself, she valued the business expertise a shark could bring to her team.
Mark Cuban then pressed her on what she truly needed.
Tara shared that she’d recently attended a major beauty expo, where her product had generated a huge wave of interest.
She went on to explain that she hadn’t committed to any of the interested parties yet because she wanted to make the best possible decision.
Before the other sharks could react, Lori swept in with an offer of $75,000 for 30% equity. She pressed Tara for an immediate answer.
Tara then countered Lori by lowering the equity ask to 25%, and she accepted.
Was this the right move for Tara? Find out in our The Sleep Styler update.
Shark Tank The Sleep Styler Update
Our The Sleep Styler update found that the deal with Lori Greiner closed successfully, which led to significant growth for the company.
Additionally, the company made $1 million in sales on the night the episode aired and $1.5 million shortly thereafter.
The product received substantial media attention, including features on the Today Show and San Diego’s ABC 10 News.
To meet the surge in demand, Lori Greiner’s team took over manufacturing just days after the episode aired, facilitating rapid scaling.
The Sleep Styler expanded its product line to include various sizes and styles, catering to different hair types.
Our The Sleep Styler update research found that the company also formed retail partnerships with major retailers such as QVC and Walmart.
These partnerships, along with Amazon, significantly increased its market reach.
By 2019, The Sleep Styler had surpassed $100 million in sales, ranking it among
At the time of writing, the company’s net worth is estimated to be over $130 million, with annual sales revenue between $25 million and $30 million.
The Sleep Styler’s official website now redirects visitors to a different URL, signaling a shift in their online presence.
However, the company’s products are still available through major retailers like Amazon and QVC.
Therefore, while their direct platform may have been adjusted or even decommissioned, The Sleep Styler continues to reach customers through established retail channels.
We’re calling this The Sleep Styler update a success.
For other company updates from
Before you go, be sure to check out our list of all the Shark Tank Season 8 products.
Kimberly is a writer for Shark Tank Recap. She has written episode summaries and updates across multiple seasons of Shark Tank, with a focus on complete and accurate information since 2021. She believes that getting the business aspects of each deal correct is extremely important for viewers and fans. Her favorite Shark Tank products are The Wobbles and Rocketbook!