Diaper Dust Update Shark Tank

Diaper Dust Update | Shark Tank Season 13

Anyone who has ever changed a dirty diaper can agree: they stink! Regina Crisci’s product helps eliminate odors before you even wrap the diaper up. It’s one of those products that makes you wonder why it’s not already on the market! Will the sharks appreciate this nose-saving neutralizer during Shark Tank Season 13? We’ll talk about it in our pitch recap and Diaper Dust update.

If you’re short on time, here’s a quick overview of what happened to Diaper Dust after Shark Tank!

Regina Crisci appeared on Shark Tank Season 13 and left with a deal from Mark Cuban for $75,000 for 40% equity. In terms of a Diaper Dust update, the company is still in business, and lifetime revenue has surpassed $1 million. Further, Regina plans to grow the brand and offer other baby products in the future.

Shark: Result:
Mark Cuban Accepted deal of $75,000 for 40% equity
Lori Greiner No Offer
Kevin O’Leary No Offer
Barbara Corcoran No Offer
Emma Grede No Offer

Shark Tank Diaper Dust Update

Shark Tank Diaper Dust Update

  • Entrepreneur: Regina Crisci
  • Business: Powder that controls diaper odors
  • Ask: $75,000 for 40% equity
  • Result: $75,000 for 40% equity
  • Shark: Mark Cuban

Entrepreneur and nurse Regina Crisci stepped onto the Shark Tank stage with her product, Diaper Dust, which gets stinky diaper smells under control. Regina starts her pitch with a bang. She offers the sharks a ‘simulated’ dirty diaper and invites them to try Diaper Dust.

No More Lingering Smells
Diaper Dust - Diaper Deodorizing Powder

Diaper Dust is a revolutionary way to tackle stinky diapers. Applied into the diaper, this patent-pending method is changing the odor control game.

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It seems simple to use: sprinkle the dust into the diaper before you roll it up to eliminate the smell.

The sharks agree that the product works, but their smiles fade when they hear about the company’s sales. Unfortunately, at the time of filming Diaper Dust only had about $3,000 in lifetime sales.

When asked about competition, Regina reveals that she does have a pending patent for the intended use of the mixture.

Theoretically, customers could mix it themselves, but she doubts many will want to try. To back up this point, she shares a video of her getting dusty and dirty crafting the product in her backyard.

First to chime in is Kevin O’Leary, speculating that a shark would have a lot of work to do as Regina is inexperienced. Eventually, he decides that it isn’t the product for him and drops out because of this.

Next, Barbara Corcoran believes that Regina needs a working partner rather than a shark, and goes out because of this.

Lori Greiner thinks the product is too early, so she is out as well.

Guest shark Emma Grede loves the product but thinks Regina doesn’t have a grasp on marketing. Most of Regina’s marketing has been word-of-mouth up to this point. Unfortunately, for this reason, Emma also goes out.

Finally, only Mark Cuban remains. Despite Mark’s original hesitation about scaling, he changes his tune and gives Regina her original ask of $75,000 for 40% equity.

Was this a good match for Mark? Find out in our Diaper Dust update.

After airing on Shark Tank, Diaper Dust received an influx of orders. Regina posted a video on Instagram a day after airing showing herself packaging up tons of orders for customers. Since airing, lifetime revenue has surpassed $1 million.

We caught up with Regina for an exclusive Diaper Dust update. “I wanted the best of the best advice, whether I walked away with a deal or not,” Reginal told us.

She also confirmed that the deal with Mark did go through and that his team has helped open doors to manufacturing and platform listings. Further, she told us, “I update him periodically and he always responds and will give advice when needed.”

In terms of sales, Diaper Dust grossed over $200,000 after airing on Shark Tank. Looking ahead, Regina told us that she is focused on expanding to the teen and adult-care market.

Currently, you can find products on the Diaper Dust website, which includes options to buy in bulk or subscribe and save.

As of now, it looks like the patent is still pending. Despite this, customers seem to be flocking to the odor-neutralizing product, with some users calling it a “game changer.”

On Amazon, the company sells more than 400 items per month and has a whole host of rave reviews toting the efficacy.

With Mark on her side, we think our next Diaper Dust update will find continued growth and success for Regina.

Before you go, make sure to check out the other company updates from Season 13 Episode 14:

Don’t forget to take a look at the other company updates from Season 13 on our Season 13 products page.

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Kimberly is a writer for Shark Tank Recap. She has written episode summaries and updates across multiple seasons of Shark Tank, with a focus on complete and accurate information since 2021. She believes that getting the business aspects of each deal correct is extremely important for viewers and fans. Her favorite Shark Tank products are The Wobbles and Rocketbook!