Curie Body Care Update | Shark Tank Season 13
Tired of trying natural deodorants that just don’t work? Curie might be the best aluminum-free alternative for you. Sarah Moret brought her successful deodorant company to
Shark Tank Curie Update
- Entrepreneur: Sarah Moret
- Business: Aluminum-free deodorants and hand sanitizers
- Ask: $300,000 for 5% equity
- Result: $300,000 for 12% equity + 2% in advisory shares
- Shark: Mark Cuban and Barbara Corcoran
Curie makes aluminum-free, skin-safe deodorants. They are meant to be alternatives to natural deodorants that sometimes don’t work as well. They offer stick deodorant, spray deodorant, whipped body wash, and more.
During the pitch, Sarah Moret revealed that Curie has $125,000 in sales over the first year of business. However, Curie wasn’t profitable. Sarah raised $1 million on a convertible note in 2020, a move that had the sharks a little hesitant. However, Curie was set to do $2 million in sales by the end of the year.
Kevin O’Leary was the first shark to go out. He thought Sarah was a powerhouse, but it wasn’t his space. Mark Cuban went out too. He took issue with the business model.
Barbara Corcoran, however, thought she raised money too early. According to her, this was a ‘fatal error,’ so she went out. Lori Greiner agreed with Barbara and bowed out as well.
This left Daymond, but he was unsure. Still, he offered $300,000 for 30% equity. Sarah countered for 12% equity, but she was ultimately unable to sell him on the idea.
At the last moment, Mark and Barbara came back. They went in on a deal together due to Sarah’s impressive display. Together, they offered $300,000 for 14%. Sarah attempted to counteroffer $400,000 for 14%, but they refused. Instead, they agreed to $300,000 for 12% equity and 2% in advisory shares. Did this help Sarah? Find out in our Curie update.
After a few more rounds of selling out and an appearance on QVC that sold over $140,000 in 16 minutes, Sarah has worked with Barbara to get new manufacturers, and distributors, and has opened two warehouses.
The brand has also partnered with Equinox, a luxury fitness club brand, which sells Curie at all of its locations. It can also be found at Nordstrom, Bloomingdale’s, and Anthropologie, as well as in SoulCycle gyms across the country.
Sarah is planning to work with Barbara to expand its retail presence and give us an even better Curie update next time! You can find out more about Curie on its website!
For more company updates from the other companies featured in Season 13, Episode 15, look here:
Make sure to check out our other company updates from Season 13 on our Season 13 products page.