Sea moss is a potentially untapped superfood. Alexiou Gibson says that it contains 90% of the nutrients we need, which is why he created The Transformation Factory. Inspired by his own fitness journey, his sea moss gels are a hit! Will the sharks see the value in this superfood solution during the Season 13 pitch? We’ll find out in our
Shark Tank Transformation Factory Update
- Entrepreneur: Alexiou Gibson
- Business: Nutritious sea moss jelly
- Ask: $500,000 for 5% equity
- Result: $600,000 for 20% equity
- Shark: Kevin Hart and Mark Cuban
Alexiou Gibson started The Transformation Factory after nurses started coming to him for his nutrient-rich super moss gel. After 11 months in business in his online store, The Transformation Factory has $3.5 million in sales. His prices were a bit high for the sharks, but they liked the 35% profit margin for his company.
Guest shark Kevin Hart didn’t hesitate to make an offer. He offered $500,000 for 20%. Barbara Corcoran make the same offer, so they decided to go in together.
Kevin O’Leary offered $500,000 for 30% equity, but only because he could offer the Chef Wonderful name.
Alexiou countered Kevin Hart and Barbara Corcoran at $800,000 for 20%, but Barbara won’t budget. Since Kevin Hart is okay with up to $600,000 for 20%, Mark Cuban says he’ll go in with him instead. Alexiou accepts this offer, dropping Barbara from the deal in the process. We’ll take a look at how it’s going now in our
The Transformation Factory seems to have experienced an uptick in sales after appearing on
What about the other products featured on
Before you go, make sure to take a look at the other company updates from Season 13 on our Season 13 products page.