Squid Socks Update | Shark Tank Season 11
Jessica and Gabe Miller stumbled across a brilliant idea, one that every parent has wished for at some point. They created a line of socks for babies and toddlers that won’t fall off. Will they get a deal on
If you’re short on time, here’s a quick overview of what happened to Squid Socks after
Squid Socks appeared on
| Shark: | Result: |
| Daymond John | Accepted deal of $125,000 for 33% equity |
| Robert Herjavec | $125,000 for 40% equity |
| Kevin O’Leary | No Offer |
| Mark Cuban | No Offer |
| Lori Greiner | No Offer |
Shark Tank Squid Socks Update
- Entrepreneurs: Jessica and Gabe Miller
- Business: Baby socks that don’t fall off
- Ask: $125,000 for 20% equity
- Result: $125,000 for 33% equity
- Shark: Daymond John
Jessica and Gabe brought their family, and their company Squid Socks, to
Tired of lost socks? Thanks to our patent-pending silicone “squiddy dots” inside the cuff, these grip socks for babies and toddlers do not easily come off. They securely and comfortably keep the non slip socks on your child’s feet.
In a moment of frustration, a cousin remarked that baby socks that stay on would be a million-dollar idea. That night, the idea for Squid Socks was born.
They’ve elevated a simple, existing product by adding slip-proof sock tread to the inside cuff of baby and toddler socks. As a result, they created a sock that won’t slip off of your baby’s feet, no matter how much they try.
Additionally, they have one utility patent pending and own trademarks on the brand. Robert Herjavec loved the product and said with 13-month-old twins, he doesn’t even put socks on them anymore.
They seem to win the sharks over with their playful style and unique pitch. Unfortunately, this enthusiasm only lasts until the pair begin talking about their sales.
Squid Socks has fun into some production and quality issues. Because of this, the company only has $40,000 in sales in the 16 months of business prior to filming.
Additionally, three pairs of the Squid Socks retail for $24 and wholesale for $12. The sets cost $5.85 to manufacture.
Kevin O’Leary suggests that the couple partner with established sock brands and license out the product. He doesn’t think reinventing the sock is the way to go, and it’s too much work, so he’s out.
Mark Cuban loves the product, however, socks aren’t his wheelhouse, so he is also out.
Lori Greiner doesn’t think it is the right investment for her, so she too is out.
Robert is the first to bite, offering $125,000 for 40% equity. He wants to help with digital marketing and get the product out there.
However, Daymond John, who is already in the sock business with Bombas, has an offer of his own. He offers $125,000 for 33% equity in the company.
Additionally, he thinks the company should sell their product directly, but also license the technology. In the end, the Millers decide that Daymond’s experience with socks and licensing is too valuable to pass up and accept his offer.
Will Squid Socks continue growing following
We have great news to share in our Squid Socks update! As a result of appearing on
The Today Show featured Squid Socks as a hot holiday item for 2018. Plus, Parents Magazine listed Squid Socks as a ‘Genius Baby Product’ in their November 2018 issue.
Further, we also discovered that Squid Socks were sold in Bed Bath & Beyond, before the retailer shut down, Amazon, and dozens of smaller boutiques across the US.
Squid Socks has also expanded its product line to include more designs, a book, and socks for adults. They have even partnered with MD Orthopaedics, providing the first AFO socks of its kind.
Make sure to also check out our other company updates from Season 11 Episode 3:
Lastly, don’t forget to stop by our Season 11 products page for more Season 11 company updates.
Kimberly is a writer for Shark Tank Recap. She has written episode summaries and updates across multiple seasons of Shark Tank, with a focus on complete and accurate information since 2021. She believes that getting the business aspects of each deal correct is extremely important for viewers and fans. Her favorite Shark Tank products are The Wobbles and Rocketbook!