Yellow Leaf Hammocks Update | Shark Tank Season 11
Entrepreneurs Joe Demin and Rachel Connors pitched their hammock company during
If you’re short on time, here’s a quick overview of what happened to Yellow Leaf Hammocks after
Joe Demin and Rachel Connors appeared on
| Shark: | Result: |
| Daniel Lubetzky | Accepted deal for $1 million for 25% equity |
| Lori Greiner | $200,000 cash, a loan of $200,000, and fully funded purchase orders for 15% equity |
| Robert Herjavec | $400,000 for 15% equity |
| Mark Cuban | No offer |
| Kevin O’Leary | No offer |
Shark Tank Yellow Leaf Hammocks Update
- Entrepreneurs: Joe Demin and Rachel Connors
- Business: Soft, weather-safe hammocks made by women in Thailand
- Ask: $400,000 for 7% equity
- Result: $1 million for 25% equity
- Shark: Daniel Lubetzky
A backpacking trip in Southeast Asia inspired Joe Demin and Rachel Connors to start their hammock company, Yellow Leaf Hammocks. Their hammocks aren’t ordinary, however, because they’re actually handmade by moms in rural Thailand.
We reinvented the hammock to make your downtime feel absolutely incredible. Breezy, supersoft, weather-safe, and impeccably handwoven to cradle you perfectly.
In turn, their company is creating high-wage jobs for these women, which helps to support their families. The company puts out a quality product, all while making a difference in the world.
Mark Cuban chimes in, stating that he loves the concept. In addition to hammocks, they also sell a piece of furniture that the hammocks can connect into, which they call the ‘Hammock Throne’.
The hammock thrones offer an indoor or outdoor option for hammocks, ultimately turning a piece of furniture into a relaxing oasis.
Robert Herjavec wants to get right down to business and asks about sales. Joe and Rachel share that the hammocks retail for around $199, and cost $44 landed.
The Hammock Throne costs around $2,200, which is expensive, however, it is a piece of high-end furniture.
Joe goes on to share that during a backpacking trip in Thailand, he came across a really soft, woven hammock while visiting a remote island. That’s when he learned that it was made by a community, as part of an economic program to get them out of poverty.
He ultimately went to meet the weavers and learned that they were struggling to get enough sales. So, at this point, he and Rachel decided to start a hammock company to help them.
Yellow Leaf Hammocks had $860,000 in sales in the year before filming. They’d also partnered with Virgin Cruise Lines to provide hammocks for their ships, which was definitely a benefit to the company.
Guest shark Daniel Lubetzky offers $1 million for 33% equity of the company. Unfortunately, Joe and Rachel don’t like the equity that the deal would cost them.
On the other hand, Lori Greiner offers $400,000 for 20% equity. The entrepreneurs attempt to counter both Daniel and Lori for $1 million at 25% equity, but Lori doesn’t want to go to $1 million.
Daniel instead offers $500,000 for 25%, which they counter at $600,000 for 14%.
This eventually prompted Robert Herjavec to make an offer of $400,000 for 15% equity. However, Joe and Rachel seem focused on working with Daniel.
After they reveal that they want to raise more money in the future, Lori changes her offer again. This time, she offers $200,000 cash, a loan of $200,000, and fully funded purchase orders for 15% equity.
Daniel, on the other hand, asks about the max equity they’d give up.
They answer that they will accept $1 million for 25% equity – and Daniel accepts!
Keep reading our Yellow Leaf Hammocks update to find out what happened after
The good news for our Yellow Leaf Hammocks update is that the deal with Daniel closed! However, the pandemic hurt their sales, as cruise ships weren’t operational during that time.
Despite this, they’ve managed to grow to over $20 million in lifetime sales. In 2023, they’re doing around $6 million in annual sales and show no signs of slowing down.
Further, they’ve been featured by Good Morning America, Oprah’s Favorite Things, Forbes, as well as many other publications and shows.
You can find their hammocks on the Yellow Leaf Hammocks and on Amazon.
Are you curious about the other products featured in Season 11 Episode 24? Find our company updates here:
For even more on companies and products, be sure to stop by our Season 11 products page.
Kimberly is a writer for Shark Tank Recap. She has written episode summaries and updates across multiple seasons of Shark Tank, with a focus on complete and accurate information since 2021. She believes that getting the business aspects of each deal correct is extremely important for viewers and fans. Her favorite Shark Tank products are The Wobbles and Rocketbook!