The camera lucida drawing tool has been around for centuries. Les Cookson, who previously appeared on
If you’re short on time, here’s a quick overview of what happened to LUCIDArt after
Les Cookson appeared on
|Accepted deal of $300,000 for 15% equity
Shark Tank LUCIDArt Update
- Entrepreneur: Les Cookson
- Business: A modern camera lucida drawing tool
- Ask: $300,000 for 10% equity
- Result: $300,000 for 15% equity
- Shark: Daymond John
Les Cookson appeared on
However, this isn’t Les’ first time in the
After Les pitched the Lucy drawing tool, he invites Kevin O’Leary to try it out. Kevin remarks that it is an amazing product as he draws a beautiful pencil rendition of an actual shark.
At the time of filming, there are two versions of the tool available—the Flex and Pro. Since launching the product, the LUCIDArt tool has had $10 million in lifetime sales. $3.7 million of those sales occurred in 2021.
Certainly, the sharks are reasonably impressed with these numbers and want to know what Les’ plans are for the investment funds. Les replies that he needs a shark to help reduce customer acquisition costs.
Mark Cuban is the first shark to leave the deal. He isn’t excited about the product, so he goes out.
Following next, Robert Herjavec is in the same boat and goes out as well.
Lori thinks the product is cool and the sales are amazing, but she doesn’t think Les needed a shark. Because of this, she goes out.
Following Lori, Kevin also goes out. Despite his artistic skills, he doesn’t want to go on the journey with Les, as the product is too niche for his liking.
So, this leaves only Daymond John at the table.
After thinking about it, Daymond offers $300,000 for 20% equity. Les counteroffers at 12%, which is too low for Daymond who then counters back at 17.5%.
Finally, Les tells Daymond that 15% equity is as high as he’ll go. Eventually, Daymond accepts and they make a deal for 15% equity.
So, did Daymond make a good choice by partnering with Les? Let’s find out where the company is now in our LUCIDArt update.
Initial research into our LUCIDArt update revealed that Les made a few adjustments to the product since airing on
The LUCY is sold in three sizes: LUCY mini, LUCY flex, and LUCY pro. The price for the smaller version of the product also seems to have decreased to under $100, so would-be artists have a much lower barrier to entry!
LUCIDArt products can be found on the LUCIDArt website and Amazon. As a matter of fact, the drawing tool has many rave reviews toting how quick and easy it is to make quality, lifelike pictures.
For customers who want a little extra help on their artistic journey, LUCIDArt also offers a drawing course through its website. The LUCY Drawing Master Course offers 43 mini-courses with lifetime access to help you master your drawing skills.
In terms of a positive LUCIDArt update, according to the company website, Les has sold tens of thousands of his inventions to everyone from budding artists to museums and educational institutions globally.
All things considered, Les is doing really well. Although there’s no news of a closed deal with Daymond yet, with such great success we can’t wait to see what the next LUCIDArt update will reveal!
Are you curious about the other company updates from Season 13 Episode 19? Find them here:
Find more company updates from Season 13 on our Season 13 products page.
Kimberly is a writer for Shark Tank Recap. She has written episode summaries and updates across multiple seasons of Shark Tank, with a focus on complete and accurate information since 2021. She believes that getting the business aspects of each deal correct is extremely important for viewers and fans. Her favorite Shark Tank products are The Wobbles and Rocketbook!