LUCIDArt Update Shark Tank

LUCIDArt Drawing Tool Update | Shark Tank Season 13

The camera lucida drawing tool has existed for centuries. Les Cookson, who previously appeared on Shark Tank and was laughed off the stage with his Carsick Bib, returns with a modern spin on this classic artist’s tool. Will the sharks respect the success of this new product during the Shark Tank Season 13 pitch? Keep reading our LUCIDArt update to find out.

If you’re short on time, here’s a quick overview of what happened to LUCIDArt after Shark Tank!

Les Cookson appeared on Shark Tank Season 13 and left with a deal from Daymond John for $300,000 for 15% equity. In terms of a LUCIDArt update, the company is still in business and has sold tens of thousands of LUCY drawing tools since Shark Tank. Further, the LUCY has appeared as a prop in productions by major motion picture and film companies, including Disney and Paramount.

Shark: Result:
Daymond John Accepted deal of $300,000 for 15% equity
Lori Greiner No Offer
Mark Cuban No Offer
Kevin O’Leary No Offer
Robert Herjavec No Offer 

Shark Tank LUCIDArt Update

Shark Tank LucidART Update

  • Entrepreneur: Les Cookson
  • Business: A modern camera lucida drawing tool
  • Ask: $300,000 for 10% equity
  • Result: $300,000 for 15% equity
  • Shark: Daymond John

Les Cookson appeared on Shark Tank Season 13 to pitch his drawing tool, LUCIDArt. It’s a reimagined camera obscura that projects images to help artists create more accurate creations.

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However, this isn’t Les’ first time in the Shark Tank he actually appeared in Season 2 with a failed pitch for the CarSik Bib. Thankfully, his new product has nothing to do with vomit.

After Les pitched the Lucy drawing tool, he invited Kevin O’Leary to try it out. Kevin remarks that it is an amazing product as he draws a beautiful pencil rendition of an actual shark.

At the time of filming, two versions of the tool were available—the Flex and Pro. Since launching the product, the LUCIDArt tool has had $10 million in lifetime sales, of which $3.7 million occurred in 2021.

Certainly, the sharks are reasonably impressed with these numbers and want to know Les’s plans for the investment funds. Les replies that he needs a shark to help reduce customer acquisition costs.

Mark Cuban is the first shark to leave the deal. He isn’t excited about the product, so he goes out. Following that, Robert Herjavec is in the same boat and goes out as well.

Lori thinks the product is cool and the sales are amazing, but she doesn’t think Les needed a shark. Because of this, she goes out.

Following Lori, Kevin also goes out. Despite his artistic skills, he doesn’t want to go on the journey with Les, as the product is too niche for his liking.

So, this leaves only Daymond John at the table.

After considering it, Daymond offers $300,000 for 20% equity. Les counteroffers at 12%, which is too low for Daymond, who then counters back at 17.5%.

Finally, Les tells Daymond that 15% equity is as high as he’ll go. Eventually, Daymond accepted, and they made a deal for 15% equity.

So, did Daymond make a good choice by partnering with Les? Let’s find out where the company is now in our LUCIDArt update.

Initial research into our LUCIDArt update revealed that Les made a few adjustments to the product since airing on Shark Tank, including the introduction of a photo enlarging tool that helps you draw from existing pictures.

The LUCY is sold in three sizes: LUCY mini, LUCY flex, and LUCY pro. The price for the smaller version of the product also seems to have decreased to under $100, so would-be artists have a much lower barrier to entry!

LUCIDArt products can be found on the LUCIDArt website and on Amazon. As a matter of fact, the drawing tool has many rave reviews, showing how quick and easy it is to make quality, lifelike pictures.

For customers who want a little extra help on their artistic journey, LUCIDArt also offers a drawing course through its website. The LUCY Drawing Master Course offers 43 mini-courses with lifetime access to help you master your drawing skills.

In terms of a positive LUCIDArt update, according to the company website, Les has sold tens of thousands of his inventions to everyone, from budding artists to museums and educational institutions globally.

All things considered, Les is doing really well. Although there’s no news of a closed deal with Daymond yet, with such great success, we can’t wait to see what the next LUCIDArt update will reveal!

Are you curious about the other company updates from Season 13 Episode 19? Find them here:

Find more company updates from Season 13 on our Season 13 products page.

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Kimberly is a writer for Shark Tank Recap. She has written episode summaries and updates across multiple seasons of Shark Tank, with a focus on complete and accurate information since 2021. She believes that getting the business aspects of each deal correct is extremely important for viewers and fans. Her favorite Shark Tank products are The Wobbles and Rocketbook!