Rescue Ready Fire Ladder Update | Shark Tank Season 11
Firefighters Eric Hartsfield and Brett Russell pitched their fire safety product during
If you’re short on time, here’s a quick overview of what happened to Rescue Ready after
Eric Hartsfield and Brett Russell appeared on
| Shark: | Result: |
| Kevin O’Leary | No offer |
| Rohan Oza | No offer |
| Lori Greiner | No offer |
| Barbara Corcoran | No offer |
| Mark Cuban | No offer |
Shark Tank Rescue Ready Update
- Entrepreneurs: Eric Hartsfield and Brett Russell
- Business: Fire safety ladder embedded in window frames
- Ask: $75,000 for 15% equity
- Result: No deal
- Shark: None
As firefighters, Eric Hartsfield and Brett Russell have seen how tragic it can be when families don’t have a fast and safe way to escape a fire. Because of this, they created their company and product, Rescue Ready, a ladder that is installed inside the house, underneath windows.
Due to the rise in synthetic materials that are used in home builds, fires are burning faster and bigger than ever. In turn, this traps people in their own homes during a fire.
However, toxic gases, black smoke, and raging flames can often leave windows the only way to escape. Rescue Ready is basically an emergency-escape, ladder system, that is fully integrated into the window frame, and anchored to the structure of the home.
In an emergency, you would just open the window, remove the cover, take out the ladder, and toss it out the window. You would then climb out and down to safety.
Barbara Corcoran and guest shark Rohan Oza, take part in a demonstration for the firefighters. They’re able to show that the Rescue Ready ladder allows for quicker escapes overall, compared to a product that is already on the market.
This is because the ladders on the market are not attached to the window frame. Instead, they store under the bed, or in another location, and then must be hooked onto the window frame, which is a slow process.
However, the problem comes when they begin talking about their sales, and business model.
At the time of filming, Rescue Ready isn’t on the market yet. They’re trying to angle for new construction contracts, but the sharks don’t think window companies will bite.
Kevin O’Leary asks what the additional cost for a builder would be, and Brett says $90 per window. Lori Greiner argues that the builders don’t care about this option, but rather, it would be the consumer who worries about fires.
Brett replies that buyers pick out their carpeting and cabinetry, and this would be no different because it would be an option. In return, their company would assume a 6% royalty from the builder.
Rohan asks if they have approached any builders or window companies with the product, and Brett says they’re hesitant to because their patent is still pending. Rohan says that he respects that.
Mark Cuban drops out first. It’s going to be a long slog, and he isn’t up for it.
Barbara goes out next because she can’t see it working.
Similarly, Kevin O’Leary and Lori don’t want to go on the journey with them. Both go out.
This leaves Rohan, who loves the idea. However, with no window company endorsement, it isn’t going to work for him.
Rescue Ready ultimately walks out without a deal, but have they let that stop them? Keep reading our Rescue Ready update to find out.
Research for our Rescue Ready update revealed that the company is still in business. However, it turns out that they have faced some issues over the past few years.
We found that severe supply chain issues have delayed shipping on ladders since 2020. On the Rescue Ready website, there is a production update from the company on May 26, 2023.
It says, “We are currently out of stock and waiting on rungs to be manufactured. We are hoping to have rungs within 3-4 weeks and ladders available shortly thereafter. Please refer to our YouTube channel for help in choosing a window and installing RetroFit”
However, at the time of this writing, during the fourth quarter of 2023, products are still out of stock. Hopefully, the company will recover soon and our next Rescue Ready update will be filled with good news.
Don’t forget to take a look at our other company updates from Season 11 Episode 23. You can find them here:
For even more on companies and products, be sure to stop by our Season 11 products page.
Kimberly is a writer for Shark Tank Recap. She has written episode summaries and updates across multiple seasons of Shark Tank, with a focus on complete and accurate information since 2021. She believes that getting the business aspects of each deal correct is extremely important for viewers and fans. Her favorite Shark Tank products are The Wobbles and Rocketbook!