Dadware Bonding Shirt Update | Shark Tank Season 11

Skin-to-skin bonding is an essential way to ensure that your newborns thrive. Nick Baker’s firsthand experience with this type of bonding led to the creation of the Dadware Bondaroo, a shirt that makes putting your baby close to you easy for dads. Find out if the sharks will buy into this niche product during Season 11 in our Shark Tank Dadware update and pitch recap

Shark Tank Dadware Update

Dadware Update

  • Entrepreneur: Nick Baker
  • Business: Skin-to-skin bonding shirts for new dads
  • Ask: $100,000 for 20% equity
  • Result: No deal
  • Shark: None

Nick Baker’s energetic pitch reeled the sharks in. His personal story about skin-to-skin bonding helped set up his product, but his sales were less than stellar. Dadware had $200,000 in sales over four years, and keeping inventory on hand was a real problem.

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Kevin O’Leary thought the product was too niche. It didn’t appeal to him at all, so he went out. Daymond John didn’t see the need for the product, as there were other ways to do the same thing. He went out, too.

Mark Cuban couldn’t see any way to accelerate the business, so he couldn’t invest. Robert Herjavec commented that the time frame for this product was too small for him and both went out. Even Lori Greiner decided to dip out of the deal because of how niche the product was and how difficult it would be to blow it up.

Unfortunately, Nick left the tank without a deal. How is the business doing now? Keep reading our Shark Tank Dadware update to find out.

Even though Dadware’s bonding shirt is a niche product, our Dadware update research revealed that sales skyrocketed after the show. A year after the episode aired, Nick had over $1 million in sales. Updates to the company catalog include mom bonding and nursing shirts, as well as a long-sleeved version of the Bondaroo.

Curious about the other products featured in Season 11 Episode 22? You can find our other company update and recap posts here:

Stop by our Season 11 products page for more company updates from Season 11!