Snactiv Update Shark Tank
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Snactiv Snacking Tool Update | Shark Tank Season 13

Eating at your desk can be a nightmare, particularly if you like messy snacks. To solve this, entrepreneurs Kevin Choi and Edwin Cho brought Snactiv, the snacking tool solution, to Shark Tank Season 13. After the sharks stopped laughing, they quickly got down to business. Here’s a full recap of the pitch and a Snactiv update.

If you’re short on time, here’s a quick overview of what happened to Snactiv after Shark Tank!

Kevin Choi and Edwin Cho appeared on Shark Tank Season 13 and left with a deal from Kevin Hart and Lori Greiner for $200,000 for 20% equity in the company. In terms of a Snactiv update, the company is still in business and sells over 2,000 units a month. Further, Snactiv secured a limited edition collaboration with DoorDash in January of 2022.

Shark: Result:
Lori Greiner and Kevin Hart Accepted deal of $200,000 for 20% equity
Kevin O’Leary $200,000 for 5% equity and a $1 per unit royalty until $1 million earned
Mark Cuban No Offer
Barbara Corcoran No Offer

Shark Tank Snactiv Update

Snactiv Update Shark Tank

  • Entrepreneurs: Kevin Choi and Edwin Cho
  • Business: Mess-free snacking tool
  • Ask: $200,000 for 10% equity
  • Result: $200,000 for 20% equity
  • Sharks: Kevin Hart and Lori Greiner

Kevin Choi is a very messy snacker, a fact that often annoyed his coworker Edwin Cho. Together, they created the solution, Snactiv. It’s a chopstick-like utensil that fits between your fingers and allows you to pick up messy snacks without getting your fingers, and in turn, devices, dirty.

Mess-Free Snacking
SNACTIV - The Official Snacking Tool of the Future

The soft touch, flexible finger slots are designed to adapt seamlessly to fingers of all sizes and shapes, providing a customized and ergonomic snacking experience.

We earn a commission if you make a purchase, at no additional cost to you.

Starting the pitch with a humorous powdered cheese-dusted demonstration, Kevin and Edwin immediately capture the sharks’ attention.

The sharks initially laugh at the new utensil but are surprised to learn that Snactiv already had $187,000 in sales. They also have $50,000 in international purchase orders and a utility patent for the device.

Kevin O’Leary was the first to make an offer: $200,000 and a $1 per unit royalty until he made back $1 million. He also wants 10% equity.

Before they can respond to Kevin’s offer, guest shark Kevin Hart and Lori Greiner jump in with an offer of their own. Both sharks are very excited about the simple yet impactful product.

With Kevin’s personality marketing and Lori’s QVC connections, they think they can really blow the product up.

They make a combined offer of $200,000 for 20% equity since the entrepreneurs are getting the expertise of two sharks.

They try to haggle Kevin and Lori down to 15% equity. Meanwhile, Mr. Wonderful interjects to lower his equity ask to 5% as well.

Unfortunately, his deal adjustment is hardly noticed as Lori and Kevin try to push their deal through.

With both offers still on the table, Kevin and Lori double down on the 20%. Lori says that the amount of equity will get them excited to wake up in the morning and really work to make the product a success.

After a lot of heated debate between the sharks, the entrepreneurs decide to choose Kevin and Lori’s deal.

So, did Kevin and Edwin find success after securing a deal? Find out in our Snactiv update.

Since appearing on Shark Tank, Snactiv seems to be doing well. According to their Kickstarter updates, the initial orders were shipped in October 2021 to a bunch of happy backers.

Currently, there are more than 1,000 positive reviews on Amazon with over 2,000 units being sold each month. The product can also be purchased directly from the Snactiv website and other online retailers.

In addition to the original Snactiv Pro in single or multipacks, they’re also selling a lighter version, the Snactiv Light. Additionally, the company is selling humorous branded t-shirts that give the appearance of a cheese dust spill.

While our Snactiv update didn’t turn up any new revenue numbers, the pair are working hard to grow the company. They’re actively promoting on social media with a target audience of gamers and exploring additional sales avenues.

It’s unclear whether they closed the deal with Kevin and Lori, but Snactiv is eating up its share of the market regardless of shark support. At this rate, our next Snactiv update is sure to be a good one!

For more company updates from Shark Tank Season 13 Episode 10, look below:

Before you go, check out the other company updates from Season 13 on our Season 13 products page.

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Kimberly is a writer for Shark Tank Recap. She has written episode summaries and updates across multiple seasons of Shark Tank, with a focus on complete and accurate information since 2021. She believes that getting the business aspects of each deal correct is extremely important for viewers and fans. Her favorite Shark Tank products are The Wobbles and Rocketbook!