Finding supportive bras can feel hopeless, especially for women larger than a DD-cup. Athena Kasvikis was tired of bra shopping, so she created her own brand of supportive bras for larger breasts. She brought her supportive, underwire-free Behave Bras to
If you’re short on time, here’s a quick overview of what happened to Behave Bras after
Athena Kasvikis appeared on
|$150,000 for 20% equity
Shark Tank Behave Bras Pitch
- Entrepreneur: Athena Kasvikis
- Business: Supportive bras for larger breasts
- Ask: $150,000 for 15% equity
- Result: $150,000 for 20% equity
- Shark: Kevin O’Leary
Athena Kasvikis had a problem finding bras that were supportive enough to allow her to play soccer without being in pain or wearing three layers of sports bras. Because of this, she created Behave Bras, beautiful and supportive undergarments available in sizes 30-38 for cup sizes DD to I.
The Stayz technology inside the cup provides more support than an underwire bra could offer. Also, they’re both attractive and comfortable enough to sleep in, which is often hard to find in larger sizes.
Once the sharks have the product in hand, they admire the quality of the bras and the unique way they are constructed to provide comfort and support. The Stayz can fold in or out, changing the look of the bra line, as well.
The sharks are impressed with her pitch, but once she gets into sales numbers they are definitely hooked.
In just 18 months, Behave Bras has had $110,000 in sales. They only sell directly to consumers through the company website and have a patent pending.
Not only that, but Athena proudly states that they have an exceptionally low return rate, which is extremely hard to come by in the apparel industry.
Before the other sharks can sink their teeth into this company, Kevin offers $150,000 for 20% equity. This rare immediate offer shocks the rest of the sharks.
Although Athena appears flattered, she counters back for 17% equity. However, Kevin doesn’t want to budge on equity and tries to upsell the unique working relationship possibilities of their partnership.
After just a few moments, Athena relents and accepts his deal without hearing other offers.
So, was the deal a smart move for Mr. Wonderful? Let’s take a look at our Behave Bras update to see where the company is now.
Shark Tank Behave Bras Update
At first glance, it looks like Behave Bras is flourishing after its appearance on
On the Behave Bras website, you can purchase a bra for $75. It also has a size calculator to help customers find the perfect fit, which most likely influences the company’s low return rate.
Additionally, the company is adding new colors and styles all the time and they now sell matching panties for their beautiful bras.
Our Behave Bras update research found that it’s unclear if the deal with Kevin went through or not. Regardless, the
The brand is working on building a social media following as well. They have more than 9,000 Instagram followers and 3,500 on TikTok.
Even better, Behave Bras brought in an amazing $1 million in sales in 2022. All things considered, with enough supply to meet growing demand, that number is sure to rise in the coming years.
With so much potential, we can’t wait to see what the next Behave Bras update reveals.
For more company updates from Season 13 Episode 15, check here:
Before you go, take a look at our other Season 13 updates on our Season 13 products page.
Kimberly is a writer for Shark Tank Recap. She has written episode summaries and updates across multiple seasons of Shark Tank, with a focus on complete and accurate information since 2021. She believes that getting the business aspects of each deal correct is extremely important for viewers and fans. Her favorite Shark Tank products are The Wobbles and Rocketbook!