Finding supportive bras can feel hopeless, especially for women larger than a DD-cup. Athena Kasvikis was tired of bra shopping, so she created her own brand of supportive bras for larger breasts. Behave Bras is wireless and comfortable and she decided to shark it on
Shark Tank Behave Bras Update
- Entrepreneur: Athena Kasvikis
- Business: Supportive bras for larger breasts
- Ask: $150,000 for 15% equity
- Result: $150,000 for 20% equity
- Shark: Kevin O’Leary
Athena Kasvikis had a problem finding bras that were supportive enough to allow her to play soccer without being in pain. She created Behave Bras, beautiful bras available in sizes 30-38 for cup sizes DD to I. The Stayz technology inside the cup provides more support than an underwire bra could offer.
The sharks were impressed with her pitch, but her sales really hooked them. In 18 months, Behave Bras had $110,000 in sales. They only sold direct to consumers and had a patent pending.
Before the other sharks could sink their teeth into this company, Kevin offered $150,000 for 20% equity. This rare immediate offer shocked the rest of the sharks. Athena countered for 17% equity, but Kevin refused. After just a few moments, Athena accepted his deal without hearing other offers. Our Behave Bras update sheds light on where the company is now.
While we couldn’t find exact sales numbers for our Behave Bras update since the episode recently aired, the company is still going strong. They are adding new colors and styles all the time, plus, they sell matching panties for their beautiful bras. We’re eager to see where this company goes in the future!
For more company updates from Season 13 Episode 15, check here:
Before you go, take a look at our other Season 13 updates on our Season 13 products page.