LaDonte Lotts pitched his dance company during
If you’re short on time, here’s a quick overview of what happened to JiggAerobics after
Entrepreneur LaDonte Lotts appeared on
Shark Tank JiggAerobics Update
- Entrepreneur: LaDonte Lotts
- Business: Traveling fitness classes
- Ask: $50,000 for 12% equity
- Result: No deal
- Shark: None
Founder of JiggAerobics, LaDonte Lotts, is full of energy and charisma for his pitch. He even gets the sharks up to dance with him on the carpet, which they love. His business uses a traveling class model, with a low entry fee per person for workouts and fun. It costs $15 per person, then $10 per person with 50 or more people.
He travels to different states and regions, to help expand the brand. He does this by offering pop-up classes and partnering up with gyms.
Further, he just launched an online subscription site, where he offers a warm-up and stretching class for free. This helps people get accustomed to the style of exercise before they buy a subscription.
Additionally, he also owns a trademark. Lori Greiner asks LaDonte to share his story.
He says that he has always loved dance, however, growing up in a single-family household meant that they didn’t have the money for classes.
Because of this, he eventually taught himself to dance by watching videos on YouTube. He then went to college at Southern University in Baton Rouge, Louisiana, where he became the marching band’s choreographer.
It was then that he had to really learn the Louisiana style of dance because as he says, the culture there is very strong. This ‘Jigging’ dance wasn’t just dancing though, it was more like a workout.
LaDonte ultimately wants to start certifying trainers, and then eventually begin expanding his business. This would entail a one-time certification fee, plus a subscription.
Mark Cuban wants to know about sales during the year of filming, and LaDonte shares that so far he’s brought in $62,000. This isn’t bad, considering he’s only been in business for a year, and he just graduated from college.
He goes on to say that he needs a shark to help with strategizing on how to best grow the brand. While the sharks love LaDonte, they don’t love the business.
Kevin O’Leary doesn’t know what to do to help the business, so he goes out first. This is a common problem the sharks continue to identify with this business model.
Lori Greiner is next to drop out, because she thinks that LaDonte was really selling his personality. It was too early for her.
Daymond John also thought it was too early, so he went out as well.
Likewise, Barbara Corcoran doesn’t think LaDonte needs the help, and that there is no room for a shark. She eventually drops out.
Finally, Mark says that LaDonte himself is the product and that he doesn’t need help or advice. He drops out, and LaDonte eventually walks away without a deal.
What happens for LaDonte following
We have great news to share in our JiggAerobics update. Despite not making a deal on
Before 2020, LaDonte performed tons of in-person classes with a lot of attendees. Since the pandemic, he was forced to switch to virtual classes. However, they were still successful, and now that the pandemic is over the business model is back to including in-person classes.
Jiggaerobics has since been featured by MTV, VH1, CBS, The New York Times, and more. The company also has a popular school assembly program as well.
You can find some free workouts on the JiggAerobics website.
If we get any more news on a JiggAerobics update, we will let you know!
Make sure to check out the other company updates from Season 11 Episode 20 here:
For more Season 11 company updates, take a look at our Season 11 products page.
Kimberly is a writer for Shark Tank Recap. She has written episode summaries and updates across multiple seasons of Shark Tank, with a focus on complete and accurate information since 2021. She believes that getting the business aspects of each deal correct is extremely important for viewers and fans. Her favorite Shark Tank products are The Wobbles and Rocketbook!