Shark Tank HiccAway Update | Season 13
Hiccups are annoying, painful, and embarrassing. Forget any of those folk remedies you’ve heard about, because entrepreneurs Dr. Ali Seifi, Amanda Azarpour, and Victor Feldberg have developed the HiccAway straw, a device that stops hiccups almost immediately! After sharing it on
If you’re short on time, here’s a quick overview of what happened to HiccAway after
Dr. Ali Seifi, Amanda Azarpour, and Victor Feldberg appeared on
| Shark: | Result: |
| Mark Cuban | Accepted deal of $250,000 for 20% equity |
| Kevin O’Leary | $250,000 for 20% equity |
| Lori Greiner | No Offer |
| Barbara Corcoran | No Offer |
| Daymond John | No Offer |
Shark Tank HiccAway Update
- Entrepreneurs: Dr. Ali Seifi, Amanda Azarpour, Victor Feldberg
- Business: Hiccup treatment straw
- Ask: $250,000 for 10% equity
- Result: $250,000 for 20% equity
- Shark: Mark Cuban
Dr. Ali Seifi, Amanda Azarpour, and Victor Feldberg entered
HiccAway is a device that stops hiccups fast! To use, simply place HiccAway in a shallow glass of water. Sip forcefully repeating 2-3 times without pausing.
While it looks like a simple straw, it’s actually so much more. Basically, the HiccAway is an L-shaped device that creates the perfect amount of pressure to stop hiccups.
Additionally, the design is backed by clinical studies and research, as well as plenty of enthusiastic customer testimonials.
As a fairly new business, HiccAway is already doing well. With just over a year in operation, sales are at $300,000 so far.
At first, the sharks are a bit confused by the science behind the product, but Dr. Ali quickly explains how the straw works.
The straw creates pressure that pushes the diaphragm down and stops hiccups. Although Kevin O’Leary inquires if he can create the same effect by squeezing a regular straw, Dr. Ali says isn’t possible.
Barbara Corcoran is the first to drop out of the deal. She points out how hard it is to find a thermometer in a pinch as a busy mom, and just doesn’t see herself finding it when she needs it.
Lori Greiner is the next to go because she just doesn’t see the need for it.
Next, Mark Cuban follows Lori by making an offer. He can see the HiccAway being part of everyone’s medicine cabinet. He offers $250,000 for a 20% stake and wants a simple yes or no answer.
Before the trio of entrepreneurs can reply, Kevin O’Leary jumps in saying he would do the same deal for 15%. However, Mark wants to move quickly and threatens to pull his deal if they entertain Kevin’s offer.
Despite the push for a decision, the three entrepreneurs huddle to discuss their options. Despite the previous warnings, they attempt to counter Mark’s offer for 15% equity, but he refuses.
Ultimately, they accept his deal after some aggressive maneuvering from Mark. So, where is the company now? Let’s find out in our HiccAway update.
Our research for this HiccAway update shows that the company is still thriving and that the deal with Mark Cuban did close. At the start of 2023, the company has reached over $1 million in sales.
Outside of the study published in the Journal of the American Medical Association, HiccAway has also been featured in publications like the New York Post, The Washington Post, Healthline, and The Guardian.
Additionally, Dr. Seifi has garnered a lot of regional and national press as the inventor of a potential hiccup cure.
Currently, the product can be purchased directly from the HiccAway website, as well as through Amazon, Walmart, and H-E-B.
So, it looks like HiccAway is making waves and stopping pesky hiccups nationwide. When we get more news on a HiccAway update, we will be sure to let you know!
Make sure to check out our company updates from Season 13 Episode 12 here:
For more company updates from
Kimberly is a writer for Shark Tank Recap. She has written episode summaries and updates across multiple seasons of Shark Tank, with a focus on complete and accurate information since 2021. She believes that getting the business aspects of each deal correct is extremely important for viewers and fans. Her favorite Shark Tank products are The Wobbles and Rocketbook!