Hampton Adams Athletic Tape Update | Shark Tank Season 13

Athletic tape has been the same for years, but entrepreneur Seneca Hampton found a way to innovate. His sports and athletic tape company, Hampton Adams, uses a special adhesive that stays put. It’s also very easy to tear! Will the sharks tear off a piece of this deal during the Shark Tank Season 13 pitch? We’ll tell you how it all went down in our Hampton Adams update.

If you’re short on time, here’s a quick overview of what happened to Hampton Adams after Shark Tank!

Seneca Hampton appeared on Shark Tank Season 13 and left without a deal. In terms of a Hampton Adams update, the company is still in business and sells more than 4,000 units per month on Amazon. Further, Seneca is also pursuing multiple other business ventures and sharing his knowledge of entrepreneurship in speaking engagements.

Shark: Result:
Kevin O’Leary $500,000 plus $1 per unit until he made $1.5 million, plus a 10% equity stake
Mark Cuban No Offer
Lori Greiner No Offer
Barbara Corcoran No Offer
Robert Herjavec No Offer

Shark Tank Hampton Adams Update

Shark Tank Hampton Adams Update

  • Entrepreneur: Seneca Hampton
  • Business: Sports and athletic tapes
  • Ask: $500,000 for 10% equity
  • Result: No deal
  • Shark: None

Entrepreneur Seneca Hampton has a good thing going with his athletic tape business, Hampton Adams. Designed for athletes and trainers, it’s super strong and easy to remove.

Seneca’s sports tapes and wraps have $12.2 million in lifetime sales, with $5 million of that in the last year. The secret, he said, is the adhesive—no one used it quite the same way.

However, he reveals that he is reordering monthly to fund the next month’s purchase orders. Even though he is projecting $6.2 million in sales for 2022, he expects to only make around 20% profit.

After hearing the financial details, Robert Herjavec and Mark Cuban tell Seneca that it’s probably time to sell—he’s had success, and now he’s in an unbreakable cycle. Robert says the month-to-month rollover is like “feeding the dragon.”

Seneca has actually received offers to sell the business, and the sharks think he should seriously consider it.

After Seneca asks if he wants to buy the whole business, Robert says he won’t give him a premium price and doesn’t want to invest. He reiterates that it’s time to sell, in his opinion, so he goes out.

Mark loves the business, but the wheel of funds makes it uninvestable to him. Because of this, he drops out.

Next, Lori Greiner follows Robert and Mark, going out as well as she doesn’t know much about athletic tape.

Barbara Corcoran also exits the deal, but she leaves Seneca with encouraging words about his success.

Finally, Kevin O’Leary is the last shark remaining. He offers $500,000 plus $1 per unit until he makes $1.5 million, plus a 10% equity stake.

Although it’s the only offer on the table, Robert and Mark caution Seneca against the deal. As a result, Seneca passes on Kevin’s offer and unfortunately leaves without a deal.

Did he take the sharks’ advice and end up selling the business? We’ll try to find out in our Hampton Adams update.

It appears that Hampton Adams is still going strong, and it’s unclear if Seneca has sold the business yet. However, we’ll keep checking up to see how this company is doing for future Hampton Adams updates.

Currently, the Hampton Adams website has a variety of athletic tapes available to purchase with free 2-day shipping.

On Amazon, the white athletic sports tape that was featured on Shark Tank sells more than 4,000 units per month and boasts more than 7,000 positive reviews. Many other tape styles are available through Amazon, as well.

In an interview with Authority Magazine, Seneca says he has a few other projects in the pipeline. He’s working on software in the gaming space, Amazon marketplace AI, and developing a social media service, and also shares his knowledge of entrepreneurship.

On his LinkedIn page, Seneca lists himself as a “7-8 figure business builder.” Regardless of whether Seneca sells the company or not, he’s definitely an entrepreneur at heart and will surely find success on whichever path he goes down next.

If you’re curious about how the rest of the episode went, you can check out our other company updates from Season 13 Episode 21 below:

Before you go, take a look at our other company updates from Season 13 on our Season 13 products page.

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Kimberly is a writer for Shark Tank Recap. She has written episode summaries and updates across multiple seasons of Shark Tank, with a focus on complete and accurate information since 2021. She believes that getting the business aspects of each deal correct is extremely important for viewers and fans. Her favorite Shark Tank products are The Wobbles and Rocketbook!