Amputees, wheelchair users, and individuals with sensory processing disorders often lose out in the clothing market. It’s a chore to find clothes that work, and many brands don’t even try to be inclusive. Erica Cole, an amputee herself, created No Limbits to close this gap in the fashion market. Learn more about how it all went down in our No Limbits update and
If you’re short on time, here’s a quick overview of what happened to No Limbits after
Erica Cole appeared on
|Mark Cuban and Emma Grede
|Accepted deal of $100,000 for 10% equity
Shark Tank No Limbits Update
- Entrepreneur: Erica Cole
- Business: Adaptive clothing for people with disabilities
- Ask: $100,000 for 6% equity
- Result: $100,000 for 10% equity
- Shark: Emma Grede and Mark Cuban
Erica Cole started her adaptive clothing company, No Limbits, after losing a leg in an accident. She found dressing with a bulky prosthetic difficult and decided to find a solution.
Erica gives a great pitch about how her clothes are helping those with disabilities live a better life. With more accessible clothing, those with disabilities are more equipped to handle daily life.
After her pitch, Erica defends the large market available for the clothing. She also states that she already has a two-phase purchase order from Veterans Affairs.
Straight away, guest shark Emma Grede states she really likes the clothing. Specifically, she has had some experience in the market with Skims and the Paralympics and wants to know more about the technical details.
On the other hand, Robert Herjavec isn’t sold on the patent-pending zipper making the product different, but Erica points out that the zipper is hidden.
Following this, Kevin O’Leary chimes in to inquire about marketing. In response, Erica shares that they currently have a customer acquisition cost of $14 on Facebook.
She continues, stating that the company is looking to break into the healthcare market to partner with providers who can better reach the customer base. Of course, the sharks find this idea impressive.
Throughout their discussions, Emma remains enthusiastic about the company. Because of this, she and Mark Cuban decided to go in together on a deal.
Together they offer Erica $100,000 for 12% equity. In response, she counters at 10%, and they gladly accept. Erica and No Limbits lands a deal with not one, but two sharks.
This was one of the fastest deals we’ve seen during
Since appearing on the show, the company has been garnering lots of positive press. As far as the press goes, No Limbits has had features on Buzzfeed, Yahoo! Lifestyle, Gear Patrol, Amplitude, Fast Company, and more.
As far as growth goes, No Limbits is slowly expanding its product line. In our No Limbits update research, we found that after starting with amputee pants for women and men, they now have a range of options.
On the No Limbits website, they have four main product lines including Wheelchair, Unlimbited, Sensory Friendly, and Limited Dexterity. Also, they have a merch section where you can buy branded shirts and hats.
Additionally, the company is actively advocating for disability awareness. In September of 2022, No Limbits participated in The Runway of Dreams Foundation’s adaptive fashion show as part of New York Fashion Week.
So, with continued growth and the help of sharks Emma and Mark, the company is sure to go far. We are excited to see what our next No Limbits update will reveal in the long run!
For more company updates from Season 13 Episode 18, check below:
Before you leave, make sure to take a look at our other Season 13 company updates. You can find them on our Season 13 products page.
Kimberly is a writer for Shark Tank Recap. She has written episode summaries and updates across multiple seasons of Shark Tank, with a focus on complete and accurate information since 2021. She believes that getting the business aspects of each deal correct is extremely important for viewers and fans. Her favorite Shark Tank products are The Wobbles and Rocketbook!